Proven ways to get the attention of inactive subscribers

Take a look at effective techniques for getting the attention of inactive subscribers and how to convert them into loyal clients.

Fonts in email marketing

Using the right font is sometimes a hard a task but always an important one. We’re going to cover some of the basic rules of using fonts in email marketing. You’ll get to know the different kinds and learn which ones display best on multiple devices.

Gmail address of the sender? Your email won’t be delivered

Are you sending your newsletter with a personal address at @gmail.com? If so, the latest DMARC policy changes introduced by Gmail will affect you directly.

10 ways to power up your email marketing

Email continues to be an excellent means of reaching new and existing customers. Check these ten unique ways to power up your email marketing.

The science of lead nurturing with autoresponders

Find out how to use lead nurturing with autoresponders as a key process to your business growth.

10 Ways to build your own mailing list in B2B

Don’t know how to build your own mailing list in B2B? We’re going to take a look at the techniques that work best and the tools you will need to get started.

The 7 Golden Rules of Email Marketing for Startups

The world of startups could use a short list of the most important email marketing best practices. The golden rules of email marketing for startups. They're proven, simple, time-efficient gems of uncommon sense.

5 Types of Content Guaranteed to Boost Lead Capture

How can you become the number one business in your field and start to win new clients? Use this 5 Types of Content Guaranteed to Boost Lead Capture.

Free use of Facebook to drive high email conversion rates

Find out how the free use of Facebook can drive high email conversion rates and make your email marketing campaigns even more effective.

7 Clever ways to manage your subscriber list

Check our 7 simple tricks to help you get the most from your subscriber list by boosting the rate of new signups and managing your addresses.

Valentine’s newsletter ideas – do it differently!

Take a look at  some Valentines newsletter ideas to get customers focused on you and your offer and stand out from the crowd!

How to increase your Open Rate by segmenting subscriber databases

For email marketing to generate revenue, the content of sent messages has to adapt and be suited to the needs of the individual preferences of subscribers. Let’s take a look at how to use subscribers database segmentation to boost your Open Rate.

Newsletters on Smartphones – The Good and The Bad

Maybe it looks that way since transactions don’t take place on smartphones as often but huge numbers of consumers view newsletters on their smartphones every day as part of the process that ends with them finalizing the sale on a different device. If your newsletter and online store are easy to view on smartphones, then you’ve taken a huge step toward persuading subscribers to click the “buy now” button.

What a newsletter footer can do for you

Footers are standard elements of well-designed newsletters. Additionaly you can use them to impress, draw attention or display marketing information.

25 habits that will take your email marketing to the next level

Good habits great the incentives, motivate us to be better and provide inspiration for growth and improvement.  This is especially true in marketing, where tracking results informs ongoing development. We’re going to take a look at the habits that can help to assure success in email marketing.

12 Essential Steps to Black Friday Email Marketing Success (Part Two)

Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.

12 Essential Steps to Black Friday Email Marketing Success (Part One)

Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.

Your checklist for newsletter sign-up forms that work

If you haven’t thought about just how important your sign-up form is and what you can do to enhance its effectiveness, then now is the time! Here are a few rules to follow if you want to get the most out of your newsletter sign-up form.

[Infographic] Spooky email marketing tips for Halloween

Preparation for the biggest shopping season of the year starts soon so Halloween is a great time to remind you of all the scary things that can happen if you don’t follow some of the basic rules of email marketing.