Gmail address of the sender? Your email won’t be delivered

Are you sending your newsletter with a personal address at @gmail.com? If so, the latest DMARC policy changes introduced by Gmail will affect you directly.

FreshMail at B2B Marketing Expo London

FreshMail had the pleasure of attending the B2B Marketing Expo at London’s ExCel Centre.

4 Common Legal Mistakes In Marketing Emails

There are some legal pitfalls that can trap unsuspecting marketers, so be aware of your obligations before you start sending marketing emails.

10 ways to power up your email marketing

Email continues to be an excellent means of reaching new and existing customers. Check these ten unique ways to power up your email marketing.

Email marketing growth hacks – part 1

Check these email marketing growth hacks and kickstart your business.

How to use big data in ecommerce

Despite a 15 year history, the issue of big data still creates more questions than answers. Read on to see how to use big data in your online store.

Drip marketing program 101

Set a drip marketing program to nurture your leads effectively through the sales cycle. Empower your sales with automated emails.

Valentine’s newsletter ideas – do it differently!

Take a look at  some Valentines newsletter ideas to get customers focused on you and your offer and stand out from the crowd!

Don’t miss out on these email marketing trends of 2016

Find out what to expect regarding email marketing trends and good practices. This will definitely help you plan your marketing mix for 2016.

Newsletter ideas with Pantone 2016 colors of the year

Check newsletter ideas with Rose Quartz and Serenity - Pantone Colors of the Year 2016. Design beautiful email campaigns with FreshMail and boost your sales.

60 articles to help you grow your business

Learning by your own mistakes certainly helps but it takes time, so here are 60 places where you can get expert knowledge and effective business tools to take your business to the next level.

Safe Harbour ends, so what next?

The European Courts issued a ruling in response to a complaint by Austrian citizen Max Schrems  against the way American-based internet companies processed and stored the personal data of their customers. This decision placed a huge question mark over the future of the movement of transatlantic data.

Newsletters on Smartphones – The Good and The Bad

Maybe it looks that way since transactions don’t take place on smartphones as often but huge numbers of consumers view newsletters on their smartphones every day as part of the process that ends with them finalizing the sale on a different device. If your newsletter and online store are easy to view on smartphones, then you’ve taken a huge step toward persuading subscribers to click the “buy now” button.

12 Essential Steps to Black Friday Email Marketing Success (Part Two)

Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.

12 Essential Steps to Black Friday Email Marketing Success (Part One)

Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.

Your checklist for newsletter sign-up forms that work

If you haven’t thought about just how important your sign-up form is and what you can do to enhance its effectiveness, then now is the time! Here are a few rules to follow if you want to get the most out of your newsletter sign-up form.

Get 5 times more out of your welcome messages

A cycle of welcome messages in email marketing can be a great introduction for a new subscribers or an invitation to first-time visitors to an online store. Let’s take a look at what else they can do for your campaigns.

Synergy of personalization and segmentation

The two most important factors in making this strategy possible are closely related - personalization and segmentation. Together they have a major influence on the effectiveness of any campaign and its profitability.

How to create a product recommendation system with tagging

Exeperience has shown, that integrating such systems is time consuming and the results are often not worth the time and effort put into them. Thanks to new functionalities from FreshMail, you can now create simple recommendation systems that work all by yourself!