How to use a blog in your marketing strategy
Blogs are everywhere these days – and if you don’t have one you’re missing a great opportunity to connect with your business audience. However, simply writing “something” does not a blog make – you need to be a bit more strategic with how you use your blog in order to reap the most benefit and make it a true part of your marketing plan.
5 rules of email marketing etiquette
You should always remember good manners and knowledge of the applicable customs in every day life when dealing with people. The same applies to the job of email marketer.
6 things you should know about HTML code
Let’s say you’ve just opened a new message in your inbox and you are amazed by its layout and the technical solutions used. Or maybe the newsletter you’ve designed displays incorrectly in various email clients and you don’t know what the problem is. The explanations for both situations is the HTML code that was used.
A word about the ideal length for your subject line
Subject lines have to be eye-catching. You have only one or two seconds to make your recipients pay attention to your message. Why all the fuss and buzz about subject lines? Because it’s the main factor that determines the Open Rate of your whole campaign.
How your online shop can benefit from email marketing
As an online retailer, you should remember that communication with your customers via email should be an integral part of your marketing strategy. We know that not only do customers prefer to receive communication from you in this form but also that it is the most effective way to get results. Is a newsletter all you can get from the email marketing?
8 tips for creating a perfect email signature
Most people consider an email signature as something not worth thinking about. Whereas it can be used as a way to sell your product or inform your recipient about something, it can also cause your message to be labeled as spam. You should know several simple rules regarding email signatures if you want them to work for you rather than against you.
Where to find design inspiration for your website and blog
Launching a new website or blog is, undoubtedly, an exciting time – but to make that launch a success, you need to make a solid first impression. That first impression takes viewers just seconds to make – but countless hours to influence. And, beyond your actual text and services, there’s an even more important factor: your design.
Inspiring newsletters (part 2)
We’d like to invite you to read the second article of our series, in which we present inspiring newsletters from all over the world. Get inspired!
Make your newsletter a fancy one by using this free web apps
You don’t need to be a pro to create a fancy newsletter. Many free apps and online tools are available on the internet and all you need to know is where to find them without spending too much time searching. Check out these apps and pick one to give your newsletter that extra “something” you’ve been missing.
The 6 most common mistakes in email marketing – can you avoid them?
Email marketing is a popular tactic integral to many companies’ marketing plans – and with approximately 77% of consumers preferring to receive marketing communications via this media, it’s popular for a good reason. But, as with anything, email marketing is only successful if deployed properly… get more from your email marketing efforts by avoiding these common mistakes.
Newsletter popup – use it right please!
Having an adversarial relationship with your subscribers is obviously something you want to avoid. Let’s use this as a starting point when discussing how to use popups as part of your marketing strategy. Popups are a powerful tool that can bring great benefits when used properly but also do great damage when used carelessly.
To open or not to open – here’s how to increase your Open Rate
If your Open Rate is below average - sixteen percent - and you want to know what you are doing wrong, we want to give you a few quick tips that will help you to make the changes you need to increase it. After all, being aware of what motivates people to open commercial emails is key to the driving your Open Rate in the right direction.
Adding symbols to the subject line of your email
Our recipients’ inboxes are constantly being flooded with thousands of messages. Here’s how to make sure that your customers don’t overlook your emails. Learn to stand out!
14 free content marketing tools
Content marketing becomes more and more important part of digital marketing. That's why it's good to know some tools which will help you to enrich your content marketing. We described a few helpful tools to support your work on interactive photos, graphics and iconographics.
Inspiring newsletters (part 1)
Internet is like a sea of inspiration, also for email marketing. Since a while you can find a section with ‘Inspiring newsletters’ on our website. We want to show that newsletter can be (more! It should be) not only effective but also attractive form of communication.
How to increase the loyalty of your subscribers
In a perfect scenario, you upload a database and send a campaign. However, email marketing is not only email sending but a communication with clients. Don’t let your clients without any attention, they will quickly notice that you neglect them. What to do then to make your clients feel appreciated?
16 helpful tools for creating newsletters
Nowadays, newsletters and mailing creation is pretty easy. All because of available tools supporting a work of designers and programmers. Most of them are really easy to use and don’t require any technical knowledge, giving you professional results at the same time.
How to slice images and graphics in your newsletter
Too large size of images could increase the risk of going to spam folder. Find out how to cut images in newsletter and bypass spam filters.
How to create a newsletter
You’ve got a task - create a good newsletter. You don’t know where to start and what is the crux of it? Don’t worry, you are in good hands. Sit down comfortably and find out our reliable way to create a good newsletter.