Inspiring newsletters (part 2)

We’d like to invite you to read the second article of our series, in which we present inspiring newsletters from all over the world. Get inspired! 

Make your newsletter a fancy one by using this free web apps

You don’t need to be a pro to create a fancy newsletter. Many free apps and online tools are available on the internet and all you need to know is where to find them without spending too much time searching. Check out these apps and pick one to give your newsletter that extra “something” you’ve been missing.

The 6 most common mistakes in email marketing – can you avoid them?

Email marketing is a popular tactic integral to many companies’ marketing plans – and with approximately 77% of consumers preferring to receive marketing communications via this media, it’s popular for a good reason. But, as with anything, email marketing is only successful if deployed properly… get more from your email marketing efforts by avoiding these common mistakes.

Newsletter popup – use it right please!

Having an adversarial relationship with your subscribers is obviously something you want to avoid. Let’s use this as a starting point when discussing how to use popups as part of your marketing strategy. Popups are a powerful tool that can bring great benefits when used properly but also do great damage when used carelessly.  

To open or not to open – here’s how to increase your Open Rate

If your Open Rate is below average - sixteen percent - and you want to know what you are doing wrong, we want to give you a few quick tips that will help you to make the changes you need to increase it. After all, being aware of what motivates people to open commercial emails is key to the driving your Open Rate in the right direction.

Adding symbols to the subject line of your email

Our recipients’ inboxes are constantly being flooded with thousands of messages. Here’s how to make sure that your customers don’t overlook your emails. Learn to stand out!

14 free content marketing tools

Content marketing becomes more and more important part of digital marketing. That's why it's good to know some tools which will help you to enrich your content marketing. We described a few helpful tools to support your work on interactive photos, graphics and iconographics.

Inspiring newsletters (part 1)

Internet is like a sea of inspiration, also for email marketing. Since a while you can find a section with ‘Inspiring newsletters’ on our website. We want to show that newsletter can be (more! It should be) not only effective but also attractive form of communication.

How to increase the loyalty of your subscribers

In a perfect scenario, you upload a database and send a campaign. However, email marketing is not only email sending but a communication with clients. Don’t let your clients without any attention, they will quickly notice that you neglect them. What to do then to make your clients feel appreciated?

16 helpful tools for creating newsletters

Nowadays, newsletters and mailing creation is pretty easy. All because of available tools supporting a work of designers and programmers. Most of them are really easy to use and don’t require any technical knowledge, giving you professional results at the same time.

How to slice images and graphics in your newsletter

Too large size of images could increase the risk of going to spam folder. Find out how to cut images in newsletter and bypass spam filters.

How to create a newsletter

You’ve got a task - create a good newsletter. You don’t know where to start and what is the crux of it? Don’t worry, you are in good hands. Sit down comfortably and find out our reliable way to create a good newsletter.

Three reasons why your clients will hang your email on their wall

An average corporate worker sends and receives about 100 emails per day. These are: business emails, private emails, commercial emails. If you are a sender of the commercial ones, you have to pay special attention to three things that will help you effectively reach your business target and enhance the number of clicks. 

12 features of a good mass mailing system

FreshMail has always valued the opinion of our users therefore we have collected their opinions and we have decided to share them with you and present features that a good mass mailing system should have. Please find below 12 features which are the most desirable ones according to our Customers.

How to build a content rich newsletter

Email marketing is one of the most powerful and effective marketing tools commonly used to lead subscribers to your website, to shop and buy. Relatively inexpensive, a well targeted newsletter can create truly outstanding results. Unfortunately only about 4 % of people visiting our website are ready for an instant purchase. The vast majority need time to think.