Jenna Tiffany
Jenna Tiffany
Email Strategy & Tactics: The Yin & Yang of email marketing
Email marketers are starting to crave a strategic approach, with a ‘lack of email strategy’ being one of the biggest concerns when defining email programmes.
Jenna Tiffany
Have we become obsessed with shiny, shiny as email marketers?
Here’s why you should focus on the email basics before you start looking to the next shiny technology that’s available.