Maria Wąchal

Gmail address of the sender? Your email won’t be delivered

Are you sending your newsletter with a personal address at If so, the latest DMARC policy changes introduced by Gmail will affect you directly.

FreshMail at B2B Marketing Expo London

FreshMail had the pleasure of attending the B2B Marketing Expo at London’s ExCel Centre.

Latest email marketing trends from the Mail My Day Conference 2016

Check the latest email marketing trends discussed on Mai My Day - email conference and a platform which helps marketers learn, share, and grow.

Email marketing growth hacks – part 1

Check these email marketing growth hacks and kickstart your business.

The science of lead nurturing with autoresponders

Find out how to use lead nurturing with autoresponders as a key process to your business growth.

Free use of Facebook to drive high email conversion rates

Find out how the free use of Facebook can drive high email conversion rates and make your email marketing campaigns even more effective.

Drip marketing program 101

Set a drip marketing program to nurture your leads effectively through the sales cycle. Empower your sales with automated emails.

How Super Bowl commercials can inspire email marketers

The Super Bowl is the biggest holiday on the American sports calendar and a massive platform for marketers. Here’s how Super Bowl commercials can inspire email marketers!

Start ecommerce business – a guide for new retailers

Everything a newbie retailer need to know to maximize their chance for success and to stay ahead of their competition is right here.

Newsletter ideas with Pantone 2016 colors of the year

Check newsletter ideas with Rose Quartz and Serenity - Pantone Colors of the Year 2016. Design beautiful email campaigns with FreshMail and boost your sales.

[Infographic] What Santa can teach you about email marketing

For this year’s blog post, we decided to take inspiration from the ultimate master of all things Christmas - the man himself, Santa Claus! Let’s look at what Santa does and how we can apply those lessons to email marketing.

What a newsletter footer can do for you

Footers are standard elements of well-designed newsletters. Additionaly you can use them to impress, draw attention or display marketing information.

[Infographic] Spooky email marketing tips for Halloween

Preparation for the biggest shopping season of the year starts soon so Halloween is a great time to remind you of all the scary things that can happen if you don’t follow some of the basic rules of email marketing.

Why you should start using email marketing automation now

Use the potential of email marketing automation to increase the effectiveness of your campaigns and reach your marketing goals. Read on to see why you need to automize right now.

100+ tools for Content Marketing

We’ve put together a list of 100 useful tools for planning, creating, distributing and promoting content on the internet and most of them are free!

Integrate your favorite apps with FreshMail using Zapier

Meet Zapier, an exceptional application that lets you connect apps with FreshMail and automate the flow of information between them with just a few clicks.

How men and women shop online

Data on gender-based shopping preferences are interesting and valuable information that can be used by anyone running an online store. Careful analysis of the details of these differences in consumer behavior presents opportunities for significant increases in sales.

FreshMail – the most secure email marketing app in the GetApp rankings

GetApp, the largest cloud-based business apps marketplace, has released Q2 ranking of the top 25 cloud-based Email Marketing apps. FreshMail made it to the top 25!

8 ways to an effective b2b newsletter

Be  bold and live up to the image of an expert in the eyes of your customers. Send relevant and helpful content. Check 8 ways to effective B2B emails through using appropriate communication strategies that will improve campaign results and ultimately win the battle for potential customers.