Use animated GIF’s to tell a story in your newsletters

A picture is worth more than a thousand words and animation is more than just a picture. If you’re looking for a unique way to get the attention of your subscribers while simultaneously presenting your offer, GIF animations are exactly what you need.

The 4 misconceptions hurting your email marketing campaign

There are lots of ways to design and implement a marketing campaign and you can endlessly argue over the “do’s and don’ts” of getting your message out to consumers. However, in email marketing, there are a few myths that are often repeated that you shouldn’t believe.

What can we look forward to in email marketing in 2015?

Our crystal ball isn’t very clear on the details of exactly what’s going to happen in 2015 but we can use our own observations to make some pretty good guesses about what email marketers will be talking about in 2015. These are our top five predictions.

Google Inbox continued… What does it mean for marketers?

Google Inbox and its new features will bring big changes to email account management. In the second article about Google Inbox we continue with a more detailed examination of the changes to the world email marketing that it could bring and what those changes might mean for marketers.

Christmas present for every marketer! [infographic]

December is a time of presents, wishes and positive energy. That’s why we would like to give something to you too! Take a look at what you can find under the FreshMail Christmas tree.

Autoresponders are here! Are you ready to use them?

Along with the new version of FreshMail we have also introduced an autoresponder function. Thanks to this solution you can improve the quality of your relations with your subscribers and all with automatical way that doesn’t require your regular commitment. How does it work? You will find out reading this article.

New from FreshMail – Cycle Autoresponders that automate your email marketing

FreshMail 6.0 will impress you with lots of new features, including the ability to set up cyclical campaigns. As the name suggests, you can now set up emails to be sent to your subscribers automatically at regular intervals that you choose. Just set up the parameters once and then let FreshMail do the rest.

Updated, expanded, faster and easier – FreshMail Designer 2.0 is here!

In the 13 months since the premier of FreshMail Designer we have gathered a great amount of feedback and opinions about how can improve it in order to enable you to create beautiful email marketing campaigns even more easily and effectively. Today we are proud to present the new, improved and faster FreshMail Designer 2.0.

Google Inbox is coming! What is it and what does it mean for you?

Everyone in email marketing needs to know about Google’s latest innovation. This is the first in a two-part series taking a look at the changes that are coming to the way Gmail works and how Inbox might influence the way you communicate with your subscribers.

The essentials of an effective landing page

In a broad sense, any page a visitor to your website may ‘land on’ can obviously be called a ‘landing page’. For email marketing and ad campaigns, however, it is of paramount importance to design special landing pages, fine-tuned and personalised for their only purpose: conversion of the visitor into a client or a lead.

The best newsletter ideas for Christmas

You need to be at work right now creating a newsletter to stand out from the crowd and enchant your subscribers with the magic of Christmas and… Christmas shopping. Let’s take a look at a few tips to help you make sure you get the most out of your holiday message.

How to craft the perfect B2B newsletter

B2B newsletters can be an incredibly invaluable marketing tool. Company newsletters are one of the most popular B2B marketing tactics used, and almost 70 percent of marketers agree that newsletters are one of the most effective ways to get a company’s message out.

A closer look: using customer personas to increase conversions

As marketers, we tend to define our target audience through demographics. We consider genders, ages, socioeconomics, geolocations, purchasing behaviors, and more. But, the truth is, there’s a whole other piece to building that customer profile and full customer persona.

What are rich snippets?

About 90 percent off all online experiences begin with search — and, in those search results, you’ll see not only the URL, but a short description of the site it’s attached to. That short description is called a snippet..

Why email marketing? 5 reasons to love it!

Email marketing continues to be a strong player in the high-return marketing channels game — but not everyone is playing. If you’re one of the players missing the game, you’re, well, missing out. Here are just a few of the benefits to email marketing.

5 Things YouTube can teach you about email marketing

This post will concentrate on how YouTube works and the lessons you can apply to your own marketing activities. If you are still in the early stages of the learning curve of how to effectively get your message out to your subscribers, take a look at these five lessons that YouTube can teach beginners in the world of email marketing.

The psychology of the Call to Action

By designing a 'call to action' the aim is to optimize conversion - you want people to click the CTA, see the offer and buy a product. Take a look at these golden rules to follow if you want to give your call to action that extra element of persuasion that counts for so much in email marketing campaigns.

When does email marketing turn into remarketing?

A great as it would be if every person that visited your site purchased right away, the odds of that happening are rather low. So, you need a way to follow up, shorten that long tail, and convert that lead into a sale. Enter remarketing, which is, more or less, a fancy term for following up on your leads.

Publicity – make it works for you!

Publicity is the lifeblood of any actor on the public stage and it’s generally agreed that more is better. Anything that gets your name or product in front of consumers is should be welcomed. While you can’t control what is said and written about you, your company should have some kind of strategy in place to manage your name and image to the greatest extent possible and to use whatever you can to your advantage.