April 28 / Seminarraum Bülowbogen / Berlin

Email Marketing Day

meet the specialists from FreshMail


What will you learn
over the course of the event?

You will start the day with FreshMail’s experts in the field of email marketing in a relaxed atmosphere. The aim is to teach and inspire marketers to create effective campaigns and to learn and understand the good practices required to achieve success. We’ll cover a variety of topics and at the end of the day we aim to have given you the knowledge you need to continue growing from strength to strength.


9:30 - 10:00

Registration Opens

10:00 - 10:15

Email Marketing Trends in 2016 / Pawel Sala

An introduction from FreshMail's CEO and an opportunity to learn about the expected email marketing trends in 2016. Pawel will empower you with the knowledge needed to stay ahead of the pack and gain a valuable competitive advantage.

10:15 - 11:00

Get results with Lead Nurturing and Email Marketing / Maria Wachal

Email marketing provides you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content. Maria will give you some ideas and help you get started with your email list building. She will then look at the type of content you should use in your lead nurturing emails in order to acquire new customers and bring people back to your business time and again.

11:00 - 11:30

Coffee break

11:30 - 12:30

Email Marketing Automation Simplified - Increase your ROI / Paul Jarczynski

How can you easily and effectively utilise email marketing automation to your brand's advantage? Personalisation of emails is expected in this day and age, the one size fits all approach to email marketing is a thing of the past. Paul will teach you how to effectively leverage the tools you have at your disposal to deliver slick personalised messages that will result in a positive upturn in your ROI through email.

12:30 - 13:00

Affiliate Program on FreshMail / Olgierd Sroczynski

Who is a potential client for FreshMail services? Basically, any company that is selling something. Email is used by everyone as it is still a very effective form of business communication - both in B2C and B2B. For agencies and digital marketing consultants we offer a special package of benefits when joining FreshMail. Olgierd will present how our Affiliate Program works and how FreshMail can be used in B2B sales.


Pawel Sala

Co-Founder & CEO

A well known inspirational public speaker, author and academic of marketing, Pawel Sala has put together a high flying team at FreshMail and overseen the growth that has enabled the company to become a real force in the email marketing world. He is a renown theorist of marketing who has the canny knack of putting that theory into successful practice, time and again driving and delivering results that make an impact. As FreshMail’s CEO he has taken the company from startup to a multi-million euro success story that shows no signs of slowing.

Maria Wachal

Head of Content

A graduate of the Warsaw School of Economics Maria has a strong background in marketing and the experience to match. Her passion for the industry and willingness to impart her knowledge has made her a respected member of FreshMail’s team. Maria’s role as content manager sees her written work on the marketing world published across the internet and her articles are often re-published by respected online sources. With a deep insight and astute knowledge of the marketing industry she delivers interesting and informative talks.

Paul Jarczynski

International Strategy Manager

With a technical background and an entrepreneurial flair Paul has worked and run businesses across 3 continents. During that time he has gained a wealth of working knowledge across a number of disciplines, giving him key insight into the workings of tech start-ups and what is needed to take them to the next level. Now as FreshMail''s International Strategy Manager he is working with a top team to help grow an established email marketing platform (ESP) into an even greater success. With a love for technology and a natural ability to connect people and products Paul brings a wealth of knowledge and experience that he is always happy to share.

Olgierd Sroczynski

Affiliate Manager

Olgierd is a specialist in online marketing with a successful sales track record dating back to 2008. Coupled with a highly respected academic background in Political Philosophy, Economic Policy and Business Ethics he brings a wealth of wisdom to the FreshMail table. At FreshMail he directs promotions in foreign markets and leads the partnership program. A keen advocate of the use of big data in marketing, Olgierd’s cognizance of the marketing world and business acumen make people stand up and listen.