Acquisition cost
In email marketing, the cost to generate one lead, newsletter subscriber or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.

In email marketing, the cost to generate one lead, newsletter subscriber or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.
This website uses cookies to ensure you get the best experience out of our system. The information contained in cookies are used for functional and statistical purposes.
CloseDiscover all the FreshMail features
Sign Up Free