Content marketing and how to adapt it to the customer journey in B2B

The B2B sales funnel is misshapen. The decision-makers who are interested in your services are likely to encounter an obstacle at every stage of the purchase process and simply fall out of the funnel.

How to use customer data to improve site conversions

Data-driven marketing has become the default for companies that want to run their marketing activity based on data around what their customers, users, and visitors are doing.

How to conduct A/B testing using Facebook Ads, Google Ads and newsletters

Discover the possibilities of A / B testing, thanks to which you will optimize the effectiveness of online promotional activities! Learn how to perform A / B tests in Facebook Ads, Google Ads and mailing.

8 Gmail functions which will come in handy in your everyday work

Check out 8 useful Gmail functions which will make you everyday work easier. Discover Gmail Promotions Annotations and power of AMP.

SPF, DKIM, and DMARC tools – what are they and why are they useful?

FreshMail uses three types of protection: SPF, DKIM and DMARC. Discover what these abbreviations stand for, how each security feature operates and what benefits it can give you.

6 creative examples of newsletters to be inspired by

If you are looking for an interesting newsletter design or want to improve an idea which you might have, this post will provide you with some inspiring examples of texts that have won me over with their creativity, graphics with that extra something and newsletters worthy of subscribing.

Effective newsletter? Ensure deliverability!

As a sender, your actions have a real impact on the effectiveness of your email marketing strategy. Adhering to good email principles and paying attention to the issues will certainly have a positive impact on the delivery of your emails to mailboxes – and thus guarantee effective newsletter.

Analytics in the sales process

Learn how to use analytical tools in the everyday work of a sales specialist. Discover tools that will make your work easier

The bots are attacking! How to make your contact form secure.

Contact forms are undoubtedly one of the most efficient ways of building a newsletter database. Find out how to make your contact form secure

Gmail introduces self-destructive emails

Gmail has recently rolled out a new, useful feature: confidential emails that disappear from your recipient’s inbox after the time you have specified. This novelty will increase our control over email conversations, along with their security.

How to reach your mailing recipients using Google Ads?

The biggest worry when sending campaigns are users who don’t open messages from you, don't click on s link or don't perform expected action. Let’s look at how you can use Google Ads to try to convert subscribers like these.

Connecting email marketing campaigns with Google Ads

In order to reach the end of the sales funnel, it is necessary to influence customers in various ways. In this article, I'll tell you how to do it using email marketing and Google Ads campaigns.

3 Form Creator functions that will help you build a subscriber list

Read on to see how you can build a list of recipients that complies with the law and good email marketing practices.

Email marketing according to GDPR

Important changes are coming that will affect all entities that process personal data. On May 25 of this year, the General Data Protection Regulation (GDPR) comes into force.

7 Email Marketing Tactics to Boost your M-commerce

Email marketing for m-commerce holds enormous potential for boosting conversions to increase revenues by exploiting an untapped niche of customers.

Why email list segmentation is a must

There is no downside to segmentation, only benefits. It brings greater results while helping o keep your email list in good order as it grows. It’s easy to do and skipping it means you’re not getting the results you should.

Confirmation messages in the double opt-in model

They say you don’t get a second chance to make a first impression and it’s as true in business as it is in other matters.

What is GDPR and how it will impact marketing

GDPR will affect how you handle data collection and processing and how you communicate with your european customers. Here's all marketers need to know, including FREE eBook: "GDPR - Busting Myths"