Product marketing – win customers before your product is ready
Think of it like a good movie teaser. After watching it, you don't know the plot yet, but you're already looking forward to the premiere. That's your job when you do product marketing.
[CASE STUDY] Email marketing in the affiliate programs promotion
Can you use an affiliate program in your industry? Yes. Can you connect it with your email campaigns? Yes. Should you do it? Yes! Check out this case study and learn more!
Duplicate Content: A Comprehensive Guide
Some experts say that duplicate content is something that hurts SEO and might bring disaster upon your website. Another group agrees that it is not good for your website
How to improve internal communication in the company using an email marketing system
Modern companies, where the flow of information is vital for project completion, consider internal communication to be of great importance. This particularly applies to enterprises and corporations where employees work from different locations.
Content marketing and how to adapt it to the customer journey in B2B
The B2B sales funnel is misshapen. The decision-makers who are interested in your services are likely to encounter an obstacle at every stage of the purchase process and simply fall out of the funnel.
How to use customer data to improve site conversions
Data-driven marketing has become the default for companies that want to run their marketing activity based on data around what their customers, users, and visitors are doing.
How to conduct A/B testing using Facebook Ads, Google Ads and newsletters
Discover the possibilities of A / B testing, thanks to which you will optimize the effectiveness of online promotional activities! Learn how to perform A / B tests in Facebook Ads, Google Ads and mailing.
8 Gmail functions which will come in handy in your everyday work
Check out 8 useful Gmail functions which will make you everyday work easier. Discover Gmail Promotions Annotations and power of AMP.
SPF, DKIM, and DMARC tools – what are they and why are they useful?
FreshMail uses three types of protection: SPF, DKIM and DMARC. Discover what these abbreviations stand for, how each security feature operates and what benefits it can give you.
6 creative examples of newsletters to be inspired by
If you are looking for an interesting newsletter design or want to improve an idea which you might have, this post will provide you with some inspiring examples of texts that have won me over with their creativity, graphics with that extra something and newsletters worthy of subscribing.
Effective newsletter? Ensure deliverability!
As a sender, your actions have a real impact on the effectiveness of your email marketing strategy. Adhering to good email principles and paying attention to the issues will certainly have a positive impact on the delivery of your emails to mailboxes – and thus guarantee effective newsletter.
Analytics in the sales process
Learn how to use analytical tools in the everyday work of a sales specialist. Discover tools that will make your work easier
The bots are attacking! How to make your contact form secure.
Contact forms are undoubtedly one of the most efficient ways of building a newsletter database. Find out how to make your contact form secure
Gmail introduces self-destructive emails
Gmail has recently rolled out a new, useful feature: confidential emails that disappear from your recipient’s inbox after the time you have specified. This novelty will increase our control over email conversations, along with their security.
How to reach your mailing recipients using Google Ads?
The biggest worry when sending campaigns are users who don’t open messages from you, don't click on s link or don't perform expected action. Let’s look at how you can use Google Ads to try to convert subscribers like these.
Connecting email marketing campaigns with Google Ads
In order to reach the end of the sales funnel, it is necessary to influence customers in various ways. In this article, I'll tell you how to do it using email marketing and Google Ads campaigns.
3 Form Creator functions that will help you build a subscriber list
Read on to see how you can build a list of recipients that complies with the law and good email marketing practices.
Email marketing according to GDPR
Important changes are coming that will affect all entities that process personal data. On May 25 of this year, the General Data Protection Regulation (GDPR) comes into force.
10 articles to read when you start email marketing
As you can see, we are happy to share knowledge with our readers via our blog, resource center, at meetings, conferences & training. But if you are new on our site and just wanted to find basic information and start email marketing, here is a list of articles you should read to get you started.