Email Strategy & Tactics: The Yin & Yang of email marketing

Email marketers are starting to crave a strategic approach, with a ‘lack of email strategy’ being one of the biggest concerns when defining email programmes.

10 Best Practices For Creating Email-Centric Landing Pages

Would you like to grow you email list at high speed? Learn how to create email-centric landing pages and watch your conversion peek.

A few words about what NOT to do in email marketing

Today we’re going to look at some of the poor practices and strategies that are sometimes adopted in email marketing and show how they hurt senders in the end despite looking like a shortcut to success.

Rich Media in Email Marketing – Infographic

Email marketing is no longer about sending out drab plain text emails that people read and forget. It is more about creating a visual appeal and enhancing user experience through emails that subscribers will look forward to.

Reading campaign reports in FreshMail

The feedback you get from every campaign is a crucial part of your ability to fine tune the settings for your next one. So let’s go right to how to read campaign reports in FreshMail.

3 ways Google Analytics will improve your business

Google Analytics is a tool where you can check what's really important for your site visitors. Find out what kind of features in GA will help you improve your marketing and sales.

[eBook] Build Out Smart Email Marketing Programs By Leveraging Data

Data is king of email! Download our new eBook now to learn how you can better leverage data and build smarter email marketing programs.

Chatbots are email marketing’s new BFF

As a marketer, you need to be at the top of your game. Learn how email and chatbot marketing are complimentary tools that support your business.

Storytelling in marketing

Good storytelling is your must have to build relations with customers that last. Find out how to implement brand storytelling in your company.

9 Online Reputation Management Tools You Should Know

These Reputation Management Tools will help you take control of the online conversation. Use them and don’t let others put you at a serious disadvantage. Be ready. Manage your reputation and put your best foot forward.

How to write email content that recipients want to read

Do you want to engage your recipients? Make them more likely to respond on your emails? Learn more about how to write email content that recipients want to read.

Why content and email go hand in hand in marketing strategy

Are you wondering why content marketing should be integrated with email marketing? Check out our ideas why you shouldn't seperate this two marketing strategies.

11 Tactics to Amplify your Infographic Content

As any great marketer knows, trends come and go. But infographics – or visual content that combines data/graphics with text-based information to share ideas and messages – have proven over the years to be a communication staple. At Piktochart, our team has been at the forefront of making information beautiful since 2012. We’re sold on the […]

Customers Over Channels: Why Holistic Marketing Automation Takes a Customer-First Approach

Customer-first approach combines search (“pull”) and email (“push”) into a coordinated messaging model that keeps both the customers and you happy. Learn how to build an exceptional customer experience.

5 Mistakes Most Bloggers Make When Building Email Lists

Why are you not able to add subscribers to your list? Well, there is only one reason: you are doing it the wrong way. In today’s post, I’m going to share with you the top 5 mistakes that most bloggers make when building email lists.

How to Improve Deliverability. Myths and Facts.

Emailgeeks should always aim to improve their inbox placement. Do you know how to improve deliverability? Check the myths and facts of good sender score.

Best practices – creating great subject lines

Subject lines are crucial for your email marketing. As research shows 33% of subscribers open messages based only on its subject! Check out best practices to create great subject lines!

Back to Basics – 5 email marketing tips

You can find lots of information online about new developments in email marketing and trends to keep up with. There is definitely no shortage of advice about taking your email marketing to the next level. But this time I'd like to convince you to Back to Basics in email marketing. Check them out!

Email marketing insights from Kath Pay, Jordie van Rijn and Guy Hanson attending MailMyDay

Explore latest strategies that drive email engagement presented at Mail My Day. Email marketing insights from Holistic Email, EmailMonday and ReturnPath.