Affirmative consent
An active request by a reader or subscriber to receive advertising or promotional information, newsletters, etc. Generally affirmative consent does not included the following -- failing to uncheck a pre-checked box on a Web form, entering a business relationship with an organization without being asked for separate permission to be sent specific types of email, opt-out.
![](https://freshmail.pl/wp-content/uploads/2019/09/signup-banner-v1.png)