Purchasing Guidelines – Introduction to the Price List (valid to 21.03.2023)

We offer three basic services in FreshMail:

You can use the FreshMail App by purchasing only one of the above services, all three or only selected services.
You can purchase only the option of sending text messages or transactional emails, but our customers most often use these two options in combination with an email marketing service.

The email marketing service comes in two options:

  • subscription (i.e. "Email Marketing") or
  • by paying only for the emails sent (you buy email credits using prepaid points).

If you decide to subscribe, you can choose from different packages which also provide you with other functionalities (for example, the ability to create landing pages, organise webinars, or use FreshAds – an automatic advertising app dedicated to Facebook).
Moreover, each package allows you to choose the maximum number of Subscribers you wish to have in your Account.

Webinars and FreshAds are referred to as Additional Services for the purposes of the Price List. They are included in selected packages in the ‘Email Marketing PLUS’ plan. You can also purchase them additionally if you have the ‘Pay as you go’ plan. If you wish to purchase only the option of Sending text messages or Transactional Emails, you need to buy the email marketing service to be able to use the Additional Services.

You can combine our services to suit your needs. See how you can benefit from FreshMail:

Four main FreshMail purchasing options:

  1. Email Marketing PLUS (you can also additionally purchase the option of Sending text messages and Transactional Emails)
  2. Pay as you go (you can also additionally purchase Webinars, FreshAds, the option of Sending text messages and Transactional Emails)
  3. Sending of text messages (you can also additionally purchase Email marketing and Transactional Emails)
  4. Transactional emails via API and SMTP
    (you can also additionally purchase Email marketing and the option of Sending text messages)

There are 4 subscription plans to choose from in “Email Marketing”:

  1. Starter
  2. Standard
  3. Pro
  4. Enterprise

You will find a detailed description of each package and the prices of our services in the Price List here.

With the “Email Marketing” Service, you must additionally select one of the 4 support plans:

  1. Basic
  2. Eco
  3. First Class
  4. Private

The services mentioned above are purchased through an auto-renewable subscription payable monthly, but you can also make an upfront purchase for a period of one year (with a discount on the price).

Transactional emails via API and SMTP can be purchased in four available packages:

  1. Trial Account
  2. Plus
  3. Pro
  4. Enterprise

You will find a detailed description of the Transactional Email packages here.

Below you will also find additional provisions that apply to the purchase of individual services and which supplement our Terms of Use.

FreshMail likes to keep things organised. That is why we’ve put together a short list of definitions:

Service – one of the three main services you can choose when buying access to the FreshMail App. The services include: email marketing (available in two billing plans – subscription and "Pay as you go"), Sending text messages and Transactional Emails. You may combine these three Services in compliance with the provisions described in this document.

Additional Services – these are FreshAds and Webinars; they are available as part of selected packages in your subscription, and you can also purchase them if you use the ‘Pay as you go’ plan.

Email marketing – this is our main service, which is used to send mailing campaigns. You can use it as part of the “Email marketing” subscription (where you can choose from different plans) or as part of the “Pay as you go” plan. Email Marketing (subscription) – allows you to send an unlimited number of emails in the course of a month, and the subscription fee depends on (i) the size of your database and (ii) the functionality package of the FreshMail App and Additional Services that we make available to you in the FreshMail App, as well as (iii) the length of the period for which you purchase a subscription in advance. As part of your subscription, you have a choice of 4 plans containing a different range of services: Lite, Standard, Growth, and Pro. The range and prices of plans are described here. Moreover, it is possible to use the Email Marketing service in Enterprise mode.

Email Marketing PLUS – allows you to send an unlimited number of emails in the course of a month and the subscription fee depends on (i) the size of your database and (ii) the functionality package of the FreshMail App and Additional Services that we make available to you in the FreshMail App, as well as (iii) the length of the period for which you purchase a subscription in advance. As part of your subscription, you have a choice of four packages containing a different range of services: Starter, Plus, Pro, and Enterprise. The range and prices of packages can be found here.

Pay as you go – within this Service, you buy credits on a ‘prepaid’ basis, which translates directly into the number of messages (one credit is one email sent). Purchased credits are valid for 12 months from the date of purchase. You can ‘spend’ your credits on the actual shipping of your chosen number of emails at any time. Choose this Service if you are interested only in sending email campaigns.

Sending of text messages – choose this Service if you are interested only in sending text message campaigns. You pay for the number of messages which you can send at any time for 12 months from the date of purchase – one credit is one text message sent.

Transactional Emails – allow you to send effective notifications from your website, transaction confirmations, invoices and other alerts; to purchase this Service, you must sign a special contract with FreshMail. The Transactional Email service is not intended to be used for email marketing by you. If you have any queries about how to distinguish a transactional email from email marketing – read our guide here.

Additional Services – these are FreshAds and Webinars; they are available in selected packages in your ‘Email marketing PLUS’ subscription, and you can also purchase them additionally if you use the ‘Pay as you go’ service.

FreshAds – a service, provided by the owner of the FastTony brand, which integrates the FreshMail App with the program for generating automatic ads on Facebook.

Webinars – this is an additional function of the FreshMail App, which allows you to organise online conferences up to a certain number of participants. If you do not have access to Webinars under your ‘Email marketing PLUS’ subscription, you can test the Webinars option for 14 days for free, and organise conferences for up to 5 participants.

Limit – packages in the ‘Email marketing PLUS’ subscription differ in price due to the maximum number of Subscribers you can have in your database. This number is referred to as limit. When buying the ‘Pay as you go’ plan or the Sending of text messages service, you also usually buy a certain package in which you have a certain number of credits (limit). When buying the Transactional Email service in a given package, you also have limits on the maximum number of messages you can send during a given Billing Period. It is not possible to send more messages than your current limit allows.

Plan – when, after logging in to the FreshMail App, you make a choice as to which functionalities you want to pay for, the whole configuration you choose is called a plan. As part of your plan, you can choose: the Services you want to use and your subscription period (subscription payable every month or every 12 months in advance).

Billing Period – this means 30 days to us. If you purchase access to any Service or additional service as part of the monthly subscription, FreshMail will bill you every 30 days. Buying an annual subscription in advance means that you will pay in advance for twelve 30-day periods. The Billing Periods for the different functionalities of the FreshMail App you have purchased do not have to coincide. For customers with a written contract with FreshMail (points II and III hereof), the billing period is one calendar month.

Account Maintenance Fee - an additional fee, which is dependent on the period in which your Account was not paid for and during which we needed to store the data you entrusted us with on FreshMail servers (and this data may include Subscriber activity, the campaigns you created, reports, or subscriber lists). The amount of the additional fee depends on the duration of your delay in paying for the upcoming plan. You will receive the notice of the Account Maintenance Fee amount in the purchase order for each new plan purchased. Read more about the Account Maintenance Fee in our FAQ.

Recurring payments – a method of making payments for your use of the FreshMail App where the FreshMail App automatically collects the amount due from the credit card added to your FreshMail account or from the so-called electronic wallet. Of course, your prior consent is necessary for this method of payment to be activated. The payment taken depends on the number of addresses you store in your account, the services you use and the plans you have chosen.

Essentials – when is your Account active?

1. Your account is active for as long as at least one Service (basic) you have purchased is active.

Guidelines for using the Main Services

2. Email Marketing is purchased on a monthly or annual subscription basis.

If you have opted for a monthly subscription, the invoice for each subsequent monthly Billing Period will be issued automatically on the day following the expiry of the previous period, i.e. on the 31st day after the previous payment. In the case of an annual subscription, the invoice for the subsequent period will be issued on the 361st day after the previous payment.

(i) You can extend the validity of your current Plan at any time within your subscription (the same package, the same Subscriber limit). In such a situation, the validity of the Plan will be extended according to the selected period – by an additional 1, 6 or 12 months.

(ii) You can purchase another package with the Subscriber limit corresponding to the size of your database or higher, but never lower.

(iii) You can upgrade to a higher package at any time. The change is made immediately, and your new Billing Period will begin at that moment.

(iv) You can upgrade to a higher Subscriber limit at any time. The change is made immediately, and your new Billing Period will begin at that moment.

(v) You can downgrade to a lower plan starting with a new Billing Period if you meet all the conditions of that plan (for instance, a sufficient number of subscribers in your account). To do this, contact one of our Advisers at: support@freshmail.pl. Remember that downgrading to a lower plan may mean losing some data and products available on a higher plan. 

(vi) You can switch to the ‘Pay as you go’ plan at any time, but you will not be refunded any money for the unused part of your existing Plan.

(vii) When selecting a specific package, you also select the Subscriber limit in your Account, which determines your Plan. The maximum default limit in our Packages is 100,000 Subscribers. If the number of Subscribers in your Account exceeds 100,000, you must sign a suitable contract with us or switch to the Enterprise package.

3. If you purchased the ‘Pay as you go’ Service:

(i) Your credits are valid for 12 months, and after this period of time they expire.

(ii) You can buy an additional package of credits at any time.

(iii) You can change your Plan to ‘Email Marketing PLUS’ at any time. Your new Billing Period will begin at that moment.

(iv) Each month, your Account has to feature at least enough credits to send one campaign a month to your entire Subscriber database stored in your Account.

4. If you purchased the option of Sending text messages:

(i) Each text message credit you buy is valid for 12 months, and after this period of time it expires.

(ii) You can buy an additional package of credits at any time.

(iii) You can buy an additional Email Marketing Service as part of the ‘Email Marketing PLUS’ plan at any time.

Additional Services

5. You can purchase Additional Services if you have an active ‘Pay as you go’ plan. If you purchase the ‘Email Marketing PLUS’ Service, the Additional Services are already included in some packages.

6. Webinars can be purchased for 1 Billing Period – you choose a package of up to 100, 200 or 300 participants. You can extend your access to Webinars at any time by simply paying for another Billing Period.

7. You can change your Webinar package to a larger or smaller one at any time. The new package will be activated immediately (this is when the new Billing Period will also start). Remember that in such a situation, the unused part of the previous package will not be converted into a discount and will be lost.

8. You can buy FreshAds for a minimum of 12 months; see the FreshAds’ Terms of Use for details. Remember that in order to buy FreshAds, you must have an active Account and purchase the ‘Pay as you go’ Service. If you use the ‘Email Marketing PLUS’ Service, FreshAds is already included in selected packages.

9. The Additional Services do not extend the validity of your Account, so if the credit package you purchased under the ‘Pay as you go’ plan has expired:

the FreshAds application will still be available to you, but you will not be able to use it fully. In particular, you will not be able to integrate FreshAds with the FreshMail App;
you will not be able to organise a Webinar, and your subscribers will be unable to sign up to it.

Payments

10. To send a Campaign under the provisions of the selected Email marketing plan and/or use other functionalities of the FreshMail App, the following conditions must be met:

(i) after we have credited the payment via e-payment services (for example, so-called electronic wallets or fast transfers) or collected the payment from the payment card added to the Account, or

(ii) after entering into a written contract (point 12 and 15.iv hereof),

(iii) you have provided some additional data required, which includes your surname and mailing address, as defined in the Privacy Policy.

11. When the Plan you have chosen expires, you will still be able to log in to your Account for 30 days; however, you will only be able to send Campaigns (or publish a landing page or organise Webinars) when FreshMail receives another appropriate payment, either via e-payment services or from your payment card, or by bank transfer against VAT invoices issued by FreshMail, as applicable. As soon as FreshMail receives the payment for another Billing Period, the FreshMail App will automatically credit your account.

12. The payment forms accepted by FreshMail are specified in the General Terms of Use of Contracts available here and in this Price List in the section ‘Frequently asked questions’. Note that FreshMail does not warrant the proper performance of any online payment system you may choose; the online payment services are third-party services and beyond any reasonable control of FreshMail.

13. Remember that the payment method you choose is important:

(i) if you choose an online payment method, you choose an online payment service which will credit your funds to FreshMail according to the terms of use of the provider of that service. You need to read and understand the terms of use of the online payment service, as the payment processing time may vary between the online payment service providers.

(ii) if you choose to add a payment card to your account to make your payment, FreshMail will charge it periodically (on the dates specified in point 2 hereof) and credit the funds to FreshMail until your Account is suspended or you terminate your cooperation with FreshMail. Your funds will be credited to FreshMail according to the terms of the entity handling this form of payment – make sure you read them;

(iii) The payments made via online payment services (including electronic wallets) are handled by third-party websites of online payment service providers. You can find the links to these websites in the ‘Payments’ tab in your account. According to FreshMail’s best knowledge, the third-party online service providers warrant and represent that every transaction you may make through their services will be secure. However, if you have any questions or doubts concerning the operation of third-party online payment services, make sure to read the Privacy Policy of the service provider you wish to choose. Remember that no data you submit to make an online payment will be collected or stored by FreshMail. You can track the history of your payments in the Payments > Payment History tab. Payments via electronic wallets are collected in the same way as from a payment card – i.e. automatically if the funds you have in your wallet are sufficient;

(iv) in the case of a written contract mentioned in point II of this document, FreshMail will send you the contract in a traditional written form so that you can sign it and send the original back to us in two (2) copies. With this type of contract, you will make payments for subsequent Billing Periods on the basis of VAT invoices issued by FreshMail in arrears.

(v) if you choose to make a payment against VAT invoices issued to you by FreshMail, FreshMail will send the relevant contract in writing for you to sign and send back in two (2) original copies. Both original copies will be signed by FreshMail, with one sent back to the mailing address which you have provided when signing up.

14. Remember that by purchasing FreshMail Services on a subscription basis, you are allowing us to make recurring payments. Therefore, if (with your prior consent) FreshMail is given access to a method of automatic payment collection from your account (e.g. added payment card, electronic wallet or another method) – it will use it. If our attempt to debit a recurring payment for an invoice fails (due to a lack of funds on your part), you can pay for the invoice accessible in the FreshMail app and delivered to you by email in two ways:

  • by traditional bank transfer to our bank account, or
  • by quick transfer (via Tpay), which you can access in the FreshMail App.

15. The payments you may make to FreshMail will be increased by the Value Added Tax (VAT) at the rates established in the Pricing. After each payment you make, FreshMail will submit an electronic VAT invoice to the email address you have provided when signing up.

16. All billing is electronically processed by FreshMail, which is why you agree to have all VAT invoices generated and submitted to you in an electronic format. You can always revoke this consent. To do this, you need to notify FreshMail in a message sent from the email address used to sign up or in writing.

Special payments – for maintaining or restoring the Account

17. If you have terminated your subscription and then wish to reactivate it and use the same Account once again, the account restoration fee is PLN 500 net.

18. In accordance with point 70 of the Terms of Use, we are entitled to delete your Account in certain situations. You can still request us to restore your Account for a period of 60 days. The account restoration fee is PLN 500 net.

Additional provisions

19. Whenever reasonable to do so, you may suspend your Account for no more than 6 months. If you want to use this option, you need to contact the FreshMail Customer Support. FreshMail may suspend your Account only if no payments are overdue.

20. If you have concluded a written contract with FreshMail, the provisions of the price list enclosed with your contract shall have priority over the provisions included in the Terms of Use in all matters related to your payments.