Purchasing Guidelines – Introduction to the Price List (valid from 01.03.2024)

FreshMail offers a core service:

  • subscription-based email marketing.

Part of the “Email Marketing” service is also the Support Plan, which you can choose according to your needs.

You can use the FreshMail App after purchasing the above-mentioned service in accordance with the guidelines below.

I. Description of FreshMail services and the rules for their sale via the user account in FreshMail

You can purchase the email marketing service only as a subscription-based option.

You have a choice of different plans, and in these plans, we also provide you with other functionalities (for example, creating landing pages).

If you choose the subscription option (i.e. “Email Marketing”), you must also purchase one of the 4 Support Plans. This service includes support provided by our specialists in your daily use of the FreshMail App. Depending on the Support Plan you choose, you are guaranteed a response time to each inquiry (e.g. 15 minutes, 6 hours, 24 hours), as well as different communication channels. In the case of the “Pay as you go” option, each available package is assigned a specific Support Plan. 

If you purchased any of our other services before 1 March 2024, you will see all the details relating to their use in your FreshMail App Account.

In “Email Marketing”, there are 4 subscription plans to choose from:


You will find a detailed description of each plan and the prices of our services in the Price List here.

With the “Email Marketing” Service, you must additionally select one of the 4 Support Plans:

BasicEcoFirst ClassPrivate

You will find a detailed description and prices of each plan in the Price List here.

You purchase the services mentioned above via an auto-renewable subscription, payable monthly. 

II. Detailed guidelines for Enterprise customers – for accounts set up before 1 March 2024 

If the size of your database (both email addresses and telephone numbers) exceeds 50,000, FreshMail considers you an Enterprise customer. 

Enterprise customers are subject to the same billing periods as other customers with a written contract (calendar month) and the same rules for changing the scope of services (independent change is possible only in the event of an upgrade from a lower plan to a higher one).

III. Detailed guidelines for “Pay as you go” customers – for accounts set up before 1 March 2024 

As part of the “Pay as you go” option, you have credits purchased on a “prepaid” basis, which translate directly into the number of messages you can send (one credit is one email sent). You can “spend” your credits on the actual shipping of your chosen number of emails at any time. 

Purchased credits are valid for 12 months from the date of purchase. You can “spend” your credits on the actual shipping of your chosen number of emails at any time. 

Each “Pay as you go” package is assigned a specific Support Plan. Details of the individual Support Plans assigned to specific packages can be found in the Price List.

IV. Supplementary provisions to the Terms of Use

Below, you will find additional provisions that apply to the purchase of individual FreshMail services that supplement our Terms of Use.

FreshMail likes to keep things organized. That is why we’ve put together a short list of definitions:

Service – this is the Email marketing service described below, available on a subscription basis and billed monthly.  

Support Plan – this is the level of support provided by our specialists that you choose in line with your requirements when you purchase the Email Marketing Service. You have a choice of 4 Support Plans: Basic, Eco, First Class, and Private. The scope and prices of packages can be found here.

Email marketing – this is our main service, which is used to send mailing campaigns. You can use it on a subscription basis. Email Marketing (subscription) – allows you to send an unlimited number of emails in the course of a month, and the subscription fee depends on (i) the size of your database and (ii) the functionality package of the FreshMail App that we make available to you in the FreshMail App. As part of your subscription, you have a choice of 4 plans containing a different range of services: Lite, Standard, Growth, and Pro. The scope and prices of packages can be found here

Plan – when, after logging in to the FreshMail App, you make a choice as to which functionalities you want to pay for, the whole configuration you choose (i.e. the Email Marketing Service and the Support Plan chosen by you) is called a plan. 

Billing Period – this means 30 days to us. You purchase access to the Service on a monthly subscription basis, and we will bill you every 30 days. 

Recurring payments – a method of making payments for your use of the FreshMail App, where the FreshMail App automatically collects the amount due from the credit card added to your FreshMail account or from the so-called electronic wallet. Of course, your prior consent is necessary for this method of payment to be activated. The payment taken depends on the number of addresses you store in your Account, the services you use, and the plans you have chosen.

V. Guidelines for using the Services as part of the FreshMail user account

  1. Your Account will remain active for as long as at least one Service you have purchased is active.
  1. Email Marketing is purchased on a monthly subscription basis.

The invoice for each subsequent monthly Billing Period will be issued automatically on the day following the expiry of the previous period, i.e. on the 31st day after the previous payment. 

  1. If you have already purchased the Email Marketing Service (in any plan), then:

    (i) You can switch at any time to a higher plan and a different Support Plan starting with a new Billing Period, subject to point 4 below.

    (ii) While remaining on the same subscription plan, you can purchase a lower Support Plan starting with a new Billing Period. To do this, contact one of our Consultants by sending an email to doradca@freshmail.pl.

    (iii) You can downgrade to a lower plan starting with a new Billing Period if you meet all the conditions of that plan (for instance, a sufficient number of subscribers in your Account). To do this, contact one of our Consultants by sending an email to doradca@freshmail.pl. Remember that downgrading to a lower plan may mean losing some data and products available on a higher plan.
  2. If you change to a higher plan during a Billing Period, you start a new Billing Period with the higher plan. For the previously used days of an incomplete Billing Period when you were using a lower plan, we will issue an additional invoice for this partial period.


  1. To send a Campaign under the provisions of the selected Email marketing plan and/or use other functionalities of the FreshMail App, the following conditions must be met:

    (i) after we have credited the payment via e-payment services (for example, so-called electronic wallets or fast transfers) or collected the payment from the payment card added to the Account,

    (ii) after you have provided some additional data, for example, your surname and mailing address, as defined in the Privacy Policy.
  2. When the Plan you have chosen expires, you will still be able to log in to your Account for 30 days; however, you will only be able to send Campaigns (or publish a landing page) when FreshMail receives another appropriate payment, either via e-payment services or from your payment card, or by bank transfer against VAT invoices issued by FreshMail, as applicable. As soon as FreshMail receives the payment for another Billing Period, the FreshMail App will automatically credit your Account.
  3. The payment forms accepted by FreshMail are specified in the Price List in the “Frequently Asked Questions” section. Note that FreshMail does not warrant the proper performance of any online payment system you may choose; the online payment services are third-party services and beyond any reasonable control of FreshMail.
  4. Remember that the payment method you choose is important:

    (i) if you choose an online payment method, you choose an online payment service that will credit your funds to FreshMail according to the terms of use of the provider of that service. You need to read and understand the terms of use of the online payment service, as the payment processing time may vary between the online payment service providers.

    (ii) if you choose to add a payment card to your Account to make your payment, FreshMail will charge it periodically (on the dates specified in point 2 hereof) and credit the funds to FreshMail until your Account is suspended or you terminate your cooperation with FreshMail. Your funds will be credited to FreshMail according to the terms of the entity handling this form of payment – make sure you understand them;

    (iii) The payments made via online payment services (including the so-called electronic wallets) are handled by third-party websites of online payment service providers. You can find the links to these websites in the “Payments” tab in your Account. According to FreshMail’s best knowledge, third-party online service providers warrant and represent that every transaction you make through their services will be secure. However, if you have any questions or doubts concerning the operation of third-party online payment services, make sure to read the Privacy Policy of the service provider you wish to choose. Remember that no data you submit to make an online payment will be collected or stored by FreshMail. You can track the history of your payments in the “Payments > Payment History” tab. Payments via electronic wallets are collected in the same way as from a payment card – i.e. automatically if the funds you have in your wallet are sufficient;

Remember that by purchasing FreshMail Services on a subscription basis, you are allowing us to make recurring payments. Therefore, if (with your prior consent) FreshMail is given access to a method of automatic payment collection from your Account (e.g. added payment card, electronic wallet, or another method) – it will use it. If our attempt to debit a recurring payment for an invoice fails (due to a lack of funds on your part), you can pay for the invoice accessible in the FreshMail App and delivered to you by email in two ways:

  • by traditional bank transfer to our bank account,
  • or by quick transfer (via Tpay), which you can access in the FreshMail App.

10. The payments you may make to FreshMail will be increased by the Value Added Tax (VAT) at the rates established in the Price List. After each payment you make, FreshMail will submit an electronic VAT invoice to the email address you have provided when signing up.

11. All billing is electronically processed by FreshMail, which is why you agree to have all VAT invoices generated and submitted to you in an electronic format. You can revoke this consent at any time. To do this, you need to notify FreshMail in a message sent from the email address used to sign up or in writing.

Additional provisions

If you have entered into a written contract with FreshMail, the provisions of your contract shall have priority over the provisions included in the Terms of Use and in this document.