Maximising the return on investment in marketing activities – Guy Hanson – Return Path
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Modern companies, where the flow of information is vital for project completion, consider internal communication to be of great importance. This particularly applies to enterprises and corporations where employees work from different locations.
The B2B sales funnel is misshapen. The decision-makers who are interested in your services are likely to encounter an obstacle at every stage of the purchase process and simply fall out of the funnel.
Data-driven marketing has become the default for companies that want to run their marketing activity based on data around what their customers, users, and visitors are doing.
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