Maximising the return on investment in marketing activities – Guy Hanson – Return Path
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The B2B sales funnel is misshapen. The decision-makers who are interested in your services are likely to encounter an obstacle at every stage of the purchase process and simply fall out of the funnel.
Data-driven marketing has become the default for companies that want to run their marketing activity based on data around what their customers, users, and visitors are doing.
Discover the possibilities of A / B testing, thanks to which you will optimize the effectiveness of online promotional activities! Learn how to perform A / B tests in Facebook Ads, Google Ads and mailing.
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