Renata Gajoch-Bielecka

Specialists on email personalization – watch the video

Two of Eventful’s engineers - Paul Ramirez and Ryan Blomberg - have created a revolutionary recommendation engine that helps with personalization by sending alerts to subscribers interested in certain concerts and events. Their tool helps to increase sales by 66%! But what if you can’t use a team of engineers in your project?

The best newsletter ideas for Halloween

Soon we will see the ghosts, monsters and pumpkins that tell us it's time for Halloween. Holidays like this are an excellent opportunity to get the attention of new customers and to get repeat business from your existing client base. We’ve prepared a few tricks on how to turn Halloween into a treat for your business!

What the ALS Ice Bucket Challenge taught us about going viral

The ALS ice bucket challenge may be the biggest example of viral marketing we’ve ever seen – and with that kind of scale comes many lessons learned. Here are a few of the things the ALS ice bucket challenge taught us about going viral.

The 6 most common mistakes in email marketing – can you avoid them?

Email marketing is a popular tactic integral to many companies’ marketing plans – and with approximately 77% of consumers preferring to receive marketing communications via this media, it’s popular for a good reason. But, as with anything, email marketing is only successful if deployed properly… get more from your email marketing efforts by avoiding these common mistakes.

Email marketing leads in efficiency – Gigaom report summary

No matter, if for purpose of increasing your sell or building the image of your company. Email marketing is still foremost and most marketers will approve it.

How to slice images and graphics in your newsletter

Too large size of images could increase the risk of going to spam folder. Find out how to cut images in newsletter and bypass spam filters.