Renata Gajoch-Bielecka

Make responsive email newsletters! #infographic

Optimizing your newsletters for mobile devices is simply a must. Not only are more and more emails read on smartphones, but the number of mobile devices being used continues to grow dramatically. Our new infographic tells you everything you need to know to design responsive newsletters for this segment of your subscribers.

The best newsletter ideas for Summer

We look forward to our holidays during many long, cold winter months and even planning them can be a welcome distraction. Speaking of planning, it’s time to prepare your newsletter for the summer! Let’s flirt with a few ideas for a newsletter summer fling.

What can email marketing do for your startup?

Regardless of whether you think of yourself as the founder of a startup or just a beginning entrepreneur, today I want to show you what good email marketing can do for any young company.

Can you sell a hamburger by newsletter?

Is the catering industry suited to the world of email marketing? At first thought, you might not think so - after all, how do you promote food over the Internet? Let’s take a look at how some of the biggest players in the game have dealt with this challenge and use what they’ve done as inpiration for what the rest of us can do.

5 things your subscribers want to tell you

The huge volume of charts, graphs and records that campaigns produce can make any email marketer forget that his subscribers are also individuals. This gave us the idea to make a list of 5 things that people in your database might say to you directly if they had the chance but probably never will.

8 proven ways autoresponders make email marketing more effective! #Infographic

You should definitely get to know how autoresponders work and recognize their value to email marketing. Check out our new infographic to learn new ways to use autoresponders!

How to get people to sign up for your newsletter

Building a high-quality subscriber list is the foundation of any successful email marketing campaign. Knowing how to best position the sign-up form and the most successful methods for obtaining email addresses will help you get started faster. Here are a few suggestions.

See what email marketing can do for you! [infographic]

Even if you use email marketing on a daily basis, you should remember that if you’re not moving forward you are moving back. You should always look for new ways to improve your email marketing strategy. In our infographic you will find a lot to inspire you on the subject of email marketing.

The best newsletter ideas for Easter and Spring

The days are longer, the nights are warmer and we can finally put our heavy coats and gloves in the back of the closet. Winter is gone and that means it’s time to put together a great newsletter announcing your Spring and Easter promotions.

Using visual content to engage your audience

How your business can capitalize on the most current trends in visual content marketing? Here are nine things that are being employed by some of the world’s major brands that you can start doing right now to increase the effectiveness of your visual content marketing strategy.

Integrate your email campaigns and your social media presence [infographic]

You already use email marketing to reach the people who want to hear from you. Your company is also already visible on multiple social media platforms - right? - so your fans can engage with you in whichever way they choose. The inevitable question then becomes how to best seamlessly integrate these two pillars of your online presence.

Turning talking, teaching and training into sales

Your newsletter can also be a powerful medium for building and maintaining your customer base through education, training and product information. Building a relationship with subscribers through the educational potential of newsletters pays off in the long term.

How to measure the effectiveness of your content marketing strategy

Content marketing is a complex art, and it is becoming more so by the day. It is imperative that you know how to measure the results of every piece of content you produce, but doing so can be an exceptionally daunting task.

Simplifying the checkout process on your e-commerce site

There is no doubt that the future is bright for online retail. This past holiday shopping season was a clear indicator that people are embracing the idea of shopping online more than ever before and brick-and-mortar stores are clearly feeling the pinch.

The best newsletter ideas for Valentine’s Day

Your customers are looking for an offer that really catches their attention in their search for something for that special someone in their lives so make sure to follow these tips for crafting your Valentine’s Day newsletter.

The 4 misconceptions hurting your email marketing campaign

There are lots of ways to design and implement a marketing campaign and you can endlessly argue over the “do’s and don’ts” of getting your message out to consumers. However, in email marketing, there are a few myths that are often repeated that you shouldn’t believe.

The best newsletter ideas for Christmas

You need to be at work right now creating a newsletter to stand out from the crowd and enchant your subscribers with the magic of Christmas and… Christmas shopping. Let’s take a look at a few tips to help you make sure you get the most out of your holiday message.

Why email marketing? 5 reasons to love it!

Email marketing continues to be a strong player in the high-return marketing channels game — but not everyone is playing. If you’re one of the players missing the game, you’re, well, missing out. Here are just a few of the benefits to email marketing.

The best newsletters ideas for Autumn

This is the time of the year we start getting cold and think about having a nice dinner at home. We buy boots, sweaters, scarves and coats and everything else we need to keep the coming chill away. The cold and wet weather makes it easier to convince your subscribers to stay home and buy the ‘must haves’ of the season online. Let’s have a look at how to use newsletters to best take advantage of this opportunity.