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  • Thanks for the great article, Maria.

    A lot of mention in automation and dynamic features of emails. People often say that email marketing is dead but it’s really more a case of just having to get it right. So many people use email that it’s an enormous channel to tap into. With automation and added dynamics it can become a lot more effective than it is now.

    Our solution uses a network of online merchants within which individual merchants can form strategic partnerships. When it comes to emails, these partnerships can be utilised to help deliver something that is genuinely valuable to the email recipient. With real value within the emails, their effectiveness is increased significantly.