Kalendarz Marketera 2020
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One of the best ways to learn new things is through listening to people who are willing to share their knowledge and experience. We collected a list of 30 influencers who will inspire you to find innovative solutions to promote your company, give you advice and gladly answer your questions. Here’s some great information about content and video marketing, growth hacking, seo and social media.
People say that content is king. Not only is it true, it’s the essence of today’s marketing. The goal of content marketing is not only talking about the brand, but also engaging users and encouraging them to stay engaged. Focusing on high quality and relevant content can bring you long-term benefits. Let’s take a closer look at how to improve your content marketing skills.
Do you use traditional ads, cold-calls or direct emails? Does it meet with enthusiasm or indifference? Today more and more people use tools like Ad Block or Spam Protection so it’s harder to get through to present your message. Face this problem head on by focusing on good quality content, a strong social media presence and high visibility in Google. Brian Halligan - CEO of HubSpot - understands these issues very well. He wrote a book that shares tips on how to stop pushing your marketing message “out” and start pulling your customers “into” your product. For great insights into building a different kind of relationship with your customers, take a look at “Inbound Marketing: Get Found Using Google, Social Media, and Blogs”.
Building a Start Up is always a huge challenge. If you are not sure how to navigate the process successfully, follow Tom Treanor, founder of Right Mix Marketing and Director of Content Marketing and Social Media at Wrike. His article on the Wrike Blog tell you all about how to avoid common Start Up mistakes.
Useful and very attractive content on your website is the most important aspect of a good marketing strategy. There’s no better way to attract new customers or to give your loyal users something to use and share. Quality is key here. Follow the Content Marketing Institute for tons of tips on how to deliver content that really stands out from the crowd. It’s a great place to find useful information and not just for beginners.
“Better Content Means Better Business” says Kristina Halvorson, CEO and founder of Brain Traffic. She wrote “Content Strategy for the Web”, which will show you how to create useful and usable content for your customers as well as how to create a successful business.
Do you want to improve your know-how in B2B content strategies? Let’s listen to Brendan Cournoyer, Director of Content Marketing at Brainshark. Brendan is always up to date with digital marketing topics and shares his take on trends in the industry.
Another name you need to know is David Berkowitz, CMO at the MRY Agency. He shares a lot of useful information about marketing so don’t tune in to what he has to say and maybe even throw a question his way to see what kind of response you get.
Neil Patel, Co-Founder of Kissmetrics and Crazy Egg will teach you how you can boost your content marketing in 15 steps. To get all kinds of tips and useful information about digital marketing, follow Kissmetrics on Twitter.
You can also build an email marketing machine with the help of Ryan Deiss - co-founder and CEO of Digital Marketer and NativeCommerce. Ryan shares useful articles about innovations in digital marketing and would be a good mentor for you.
If you are still wondering if Content Marketing is a waste of time, read Jeff Bullas’ article and find out, although you might be able to guess what his answer is...
You can improve your business without spending a fortune, but how? By using growth hacking methods. Growth hacking is a different way to promote your product or company and to keep your users with you through the use of social media marketing, viral marketing or buzz marketing. There are a lot of authorities in this field so you have a lot of options when it comes to finding inspiration for new marketing methods to use in your company.
First, the perfect way to get into growth hacking is to follow Spenser Skates, CEO and founder of GrowthHackers. If you are curious how things look from inside, read the AMA with Spenser and get his latest insights.
Another great example of using growth hacking is what AirBnb did with it. Brian Chesky, founder of AirBnb inspires, more than 118,000 followers on Twitter. (You can also read a case study about AirBnb on the GrowthHackers website)
You should also take a look at Ben Horowitz, founder of Andreessen Horowitz. In his book “The Hard Thing About Hard Things” you will find an excellent analysis about problems associated with startups.
To grow your business in a different way you can also use tips from the Pinterest Official Blog. It’s a fantastic list of alternative ways to promote your website.
Read more about growth hackers on our blog and see why they are MacGyvers of the internet!
SEO and Analytics
If you are not listed in Google search, you don’t exist. Visibility in the top 10 results is the ultimate “to be or not to be” for your business. You can do it right in two ways - first you can use SEM (Search Engine Marketing, things like ads, AdWords) but it demands a certain investment, or you can use SEO (Search Engine Optimization, optimizing your website to be more visible in Google), which takes more time but creates results that will be more permanent. Look to these people to keep you up to speed with the world of SEO.
First, this online guide is a great place to start with the basics of SEO. You’ll find our what “user experience” means, how to use Keywords, how to build links and a lot more. For more about SEO, look at Search Engine Watch on Twitter.
When you’ve put in some work on your page’s SEO, it’s time for the MozBar plugin, which shows you your page rank on Google. Page rank is a measure of the power or strength your website has in Google. You can check to see if you are moving up or down and what the level of page rank has the website you link from. Page rank is an algorithm used by Google to rank websites in SEO results, it shows how important and “strong” your website is in Google Search. Cool, huh? The founder of Moz, Rand Fishkin, aka “Wizard of Moz,” is well known as a key influencer in digital marketing. Follow him on Twitter and stay up to date with emarketing tools.
Now it’s time to analyze your web traffic... Get some good advice from Marcus Tober - the CTO of Searchmetrics, the search analysis company. Read his article on Searchmetrics blog and improve your know-how about Google’s core ranking algorithm update.
Email marketing is still one of the most powerful ways to promote your message by reaching directly into your customers’ email boxes. Newsletter subscribers are much more willing to buy your items because they have explicitly demonstrated their interest in your offer by signing up to receive your newsletters. That’s why you should invest your time and resources to do it properly. Always be on time with email marketing innovations by following the people and publications that will keep you in tune with the latest trends and good practices. They’ll inspire you to use uncommon ways to build your email database and to stay one step ahead of the competition.
The first person we recommend is Jordie Van Rijn - email marketig consultant at EmailMonday. Read his piece about future of email marketing and find 5 email marketing trends in 2016 that you need to pay attention to.
To be up to date with all things email marketing, join Email on Acid on Twitter. You’ll find great content there with a unique twist.
And don’t forget to follow FreshMail on Twitter! Also, you’ll find anything and everything you need to succeed in email marketing on our blog too. Go now and take a look at our latest entry about 10 ways to grow your B2B email base.
Seriously, who doesn’t have a social media profile these days? What kind of business ignores social media in its marketing strategy? One that’s about to fail, that’s what kind. Learning about which platforms are best for you takes a bit of time and testing but it’s easy to learn more about how to use social media to drive your business - it’s just a matter of know who to look to!
Are you beginner at using social media? Shama Hyder, founder and CEO of Marketing Zen, will inspire you to confidently enter the world of social media. Read her book “The Zen of Social Media Marketing” to find tips about how to improve your business using social media the easy way.
If you already have your social media presence up and running but you want to take it to the next level, see what Leo Widrich from Buffer has to say. He shares news about social networks and the tools they offer. You can also visit Buffer’s blog, where you will find some useful tips for managing your social media activities.
Is social media creating more questions than answers? Ask Gary Vaynerchuk, CEO of VaynerMedia. He is the author of “#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness” named after his popular show “#AskGaryVee” where you can ask Gary about everything from marketing, social networks and entrepreneurship. Watch his show on Gary’s YouTube Channel.
What if you have already your social profiles and things are going well but then suddenly you start having some issues with haters and trolls? Jay Baer says you should “hug them”. Read his book: “Hug Your Haters” and change your mind about your customers.
Let’s improve your social media and content marketing skills and look at Gerry Moran’s Twitter profile. He has more than 20 years of B2B and B2C marketing experience, has proven his ability to quickly grow a Facebook fan base and he is one of the “Forbes Top 40 Social Marketing Talents”. He shares focused information about digital marketing the easy way. This is definitely a someone you should listen to!
It’s also a good idea to follow David Armano - Global Strategy Director at Edelman Digital. Join his 72,200 followers on Twitter to be up to date with business marketing and social media strategies. There are more great tips about digital marketing on his blog.
Another excellent voice on this subject is Andre Bourque, writer for the Huffington Post and Social Media Today. Andre knows pretty much everything about content marketing and social media and has an eye for spotting new trends in social media, mobile and cloud technologies.
2016 is “The Year of Video Marketing” and there are lots of reasons to agree. Video is the kind of content that engages people around the world. The best way to get your video out there is to harness the power of viral trends and there’s no better way to get your message out there at such a low cost.
If you are looking for an expert in digital and video marketing, then follow Mark R. Robertson, founder and publisher of ReelSEO. He shares his knowledge about video content in an accessible way. Check out this quick guide how to build thumbnail image from YouTube.
There is also the man, who will learn you more about video marketing and digital media - let’s follow David Murdico from Supercool Agency.
Lou Bortone is famous as a video marketing expert. Following him will teach you a lot about this field and he constantly posts really interesting ideas that just might be the one for you.