Sergey Aliokhin
Duplicate Content: A Comprehensive Guide
Some experts say that duplicate content is something that hurts SEO and might bring disaster upon your website. Another group agrees that it is not good for your website
Szymon Dyrlaga
Content marketing and how to adapt it to the customer journey in B2B
The B2B sales funnel is misshapen. The decision-makers who are interested in your services are likely to encounter an obstacle at every stage of the purchase process and simply fall out of the funnel.
James Ewen
How to use customer data to improve site conversions
Data-driven marketing has become the default for companies that want to run their marketing activity based on data around what their customers, users, and visitors are doing.
Monika Dudek
How to conduct A/B testing using Facebook Ads, Google Ads and newsletters
Discover the possibilities of A / B testing, thanks to which you will optimize the effectiveness of online promotional activities! Learn how to perform A / B tests in Facebook Ads, Google Ads and mailing.
Robert Marczak
Analytics in the sales process
Learn how to use analytical tools in the everyday work of a sales specialist. Discover tools that will make your work easier
Monika Dudek
How to reach your mailing recipients using Google Ads?
The biggest worry when sending campaigns are users who don’t open messages from you, don't click on s link or don't perform expected action. Let’s look at how you can use Google Ads to try to convert subscribers like these.
Monika Dudek
Connecting email marketing campaigns with Google Ads
In order to reach the end of the sales funnel, it is necessary to influence customers in various ways. In this article, I'll tell you how to do it using email marketing and Google Ads campaigns.
Eliza Gniadek
Magento 2.x Plugin – Integrating With FreshMail is Easy!
If you use Magento to run an online store, we have great news! Our new Magento 2.x plugin is ready to make your integration with FreshMail easier than ever!
Maria Wachal
Engaging email marketing must be relevant! [#EMD17 takeaways]
Engaging email marketing must be relevant! Let's take a quick look back on Email Marketing Day in London!
Renata Gajoch-Bielecka
3 ways Google Analytics will improve your business
Google Analytics is a tool where you can check what's really important for your site visitors. Find out what kind of features in GA will help you improve your marketing and sales.
Alex Debecker
Chatbots are email marketing’s new BFF
As a marketer, you need to be at the top of your game. Learn how email and chatbot marketing are complimentary tools that support your business.
Renata Gajoch-Bielecka
Storytelling in marketing
Good storytelling is your must have to build relations with customers that last. Find out how to implement brand storytelling in your company.
Edyta Kowal
9 Online Reputation Management Tools You Should Know
These Reputation Management Tools will help you take control of the online conversation. Use them and don’t let others put you at a serious disadvantage. Be ready. Manage your reputation and put your best foot forward.
Maria Wachal
How to write email content that recipients want to read
Do you want to engage your recipients? Make them more likely to respond on your emails? Learn more about how to write email content that recipients want to read.
Renata Gajoch-Bielecka
Why content and email go hand in hand in marketing strategy
Are you wondering why content marketing should be integrated with email marketing? Check out our ideas why you shouldn't seperate this two marketing strategies.
Jacqueline Jensen
11 Tactics to Amplify your Infographic Content
As any great marketer knows, trends come and go. But infographics – or visual content that combines data/graphics with text-based information to share ideas and messages – have proven over the years to be a communication staple. At Piktochart, our team has been at the forefront of making information beautiful since 2012. We’re sold on the […]
Renata Gajoch-Bielecka
Best practices – creating great subject lines
Subject lines are crucial for your email marketing. As research shows 33% of subscribers open messages based only on its subject! Check out best practices to create great subject lines!
Sergey Aliokhin
A Few More Outreach Tips You Should Use in 2017
In this article you will get to know some outreach tips you should use in this year to gain a success building an online business.
Renata Gajoch-Bielecka
6 rules of influence according to Cialdini and how to use them in email marketing
Do you know 6 rules of influence according to Cialdini? Do you know you could use them in in email marketing?
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