Eliza Gniadek
8 effective Facebook marketing strategies
Facebook has become a major player in Internet marketing, with some people reporting average ROIs in the 200 percent category and sometimes better. It has become a driving force in conversions and a vital element in many companies’ branding and content strategies.
Marcin Kociuba
How do you create a good slogan?
Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.
Karolina Gnat
What’s the point of using hashtags in your newsletter?
It’s funny to think about how new the concept of the hashtag actually is. It only started being widely used in 2012 (even though it was actually invented in 2007), and then, for quite a while, Twitter was its exclusive home. Today, it’s a social media staple and can be found in wide use across all social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and — of course — Twitter.
Eliza Gniadek
Google Inbox is coming! What is it and what does it mean for you?
Everyone in email marketing needs to know about Google’s latest innovation. This is the first in a two-part series taking a look at the changes that are coming to the way Gmail works and how Inbox might influence the way you communicate with your subscribers.
Karolina Gnat
The essentials of an effective landing page
In a broad sense, any page a visitor to your website may ‘land on’ can obviously be called a ‘landing page’. For email marketing and ad campaigns, however, it is of paramount importance to design special landing pages, fine-tuned and personalised for their only purpose: conversion of the visitor into a client or a lead.
Anna Lowczowska
A closer look: using customer personas to increase conversions
As marketers, we tend to define our target audience through demographics. We consider genders, ages, socioeconomics, geolocations, purchasing behaviors, and more. But, the truth is, there’s a whole other piece to building that customer profile and full customer persona.
Karolina Gnat
What are rich snippets?
About 90 percent off all online experiences begin with search — and, in those search results, you’ll see not only the URL, but a short description of the site it’s attached to. That short description is called a snippet..
Renata Gajoch-Bielecka
Why email marketing? 5 reasons to love it!
Email marketing continues to be a strong player in the high-return marketing channels game — but not everyone is playing. If you’re one of the players missing the game, you’re, well, missing out. Here are just a few of the benefits to email marketing.
Pawel Sala
5 Things YouTube can teach you about email marketing
This post will concentrate on how YouTube works and the lessons you can apply to your own marketing activities. If you are still in the early stages of the learning curve of how to effectively get your message out to your subscribers, take a look at these five lessons that YouTube can teach beginners in the world of email marketing.
Karolina Gnat
How to give email marketing a social life
It is essential to integrate email marketing and social media as part of a comprehensive strategy which will maximize the effectiveness of the overall marketing plan. By implementing such a multi-pronged approach, interaction with customers can be maximized throughout both components.
Eliza Gniadek
Taking Pinterest beyond arts and crafts
Once by invite only, it seems everyone is on Pinterest these days. And while Pinterest is a fabulous way to find decorating ideas, easy DIY up-do’s, projects for the kiddos – you name it, it’s also a great vehicle for marketing and promotions… if you know how to use it.
Renata Gajoch-Bielecka
Specialists on email personalization – watch the video
Two of Eventful’s engineers - Paul Ramirez and Ryan Blomberg - have created a revolutionary recommendation engine that helps with personalization by sending alerts to subscribers interested in certain concerts and events. Their tool helps to increase sales by 66%! But what if you can’t use a team of engineers in your project?
Eliza Gniadek
How to use a blog in your marketing strategy
Blogs are everywhere these days – and if you don’t have one you’re missing a great opportunity to connect with your business audience. However, simply writing “something” does not a blog make – you need to be a bit more strategic with how you use your blog in order to reap the most benefit and make it a true part of your marketing plan.
Pawel Sala
Email marketing conferences and summits
You might think that you know just about everything you need to know about email marketing. All you have to do is put together a visually appealing message with a concise but compelling text, send it to your database and then wait for the response. I mean, you learned how to do it a few years ago so you know all you need to know, right?
Renata Gajoch-Bielecka
What the ALS Ice Bucket Challenge taught us about going viral
The ALS ice bucket challenge may be the biggest example of viral marketing we’ve ever seen – and with that kind of scale comes many lessons learned. Here are a few of the things the ALS ice bucket challenge taught us about going viral.
Anna Lowczowska
Newsletter popup – use it right please!
Having an adversarial relationship with your subscribers is obviously something you want to avoid. Let’s use this as a starting point when discussing how to use popups as part of your marketing strategy. Popups are a powerful tool that can bring great benefits when used properly but also do great damage when used carelessly.
Eliza Gniadek
Permission marketing – do it right!
Read about permission marketing. Only this way ensures the optimization of results, the favor of subscribers. What’s the most important, it means no worries about legal matters.
Renata Gajoch-Bielecka
Email marketing leads in efficiency – Gigaom report summary
No matter, if for purpose of increasing your sell or building the image of your company. Email marketing is still foremost and most marketers will approve it.