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  • Thanks for the article Eliza, you raised some great points.

    Destroying reputation as a sender is unfortunately something that many do. Even though it is something that is avoidable. It’s frankly better to send nothing that to send something that gives you a bad rep. You’ll lose customers as a result.

    One way to avoid this is to send only emails that have relevant content that is of value to the recipient. Our solution brings together eCommerce site owners in a way that allows them to gain information on potential new customers. It allows them to send email campaigns that offer great deals on their partners’ products.

    With carefully selected partnerships, the ads are always highly targeted. It helps to ensure high conversion rates and an excellent ROI. All this while actually enhancing the email senders reputation, not damaging it.