Pobierz darmową checklistę:
21 rzeczy, które musisz sprawdzić przed wysyłką kampanii
Good habits great the incentives, motivate us to be better and provide inspiration for growth and improvement. This is especially true in marketing, where tracking results informs ongoing development. We’re going to take a look at the habits that can help to assure success in email marketing.
To make it easier to navigate, I've divided the article into the different parts of your work as an email marketer:
1. Check the conversion rate of your sign-up form once a month
Your newsletter sign-up form is an important part of any strategy for expanding your subscriber database. It plays an important role as a kind of business card for your company while at the same time delivering information that will be used to create communication with a particular focus on subsequent segmentation and personalization.
I encourage you to carefully monitor the effectiveness of your online newsletter sign-up form and consider how clearly it communicates the benefits of joining your mailing list.
Check the conversion statistics of your sign-up form on a regular basis. Ask yourself if it is optimized in terms of its design and content. Things like small changes in its placement, the information it asks for, capping, the amount of time it displays can make a huge difference in the results you get.
2. Patiently build you database one address a time
Speaking of subscriber databases…
When it comes to growing your database, patience and adherence to the principles of permission marketing pay off in the end. Perseverance gives you a chance to develop your business based on delivering your message to an audience that is aware of your brand and convinced of the value of the communication that you send them.
Bear in mind that a subscriber database built in compliance with legal regulations is the foundation of your marketing activities. An attractive sign-up form, welcoming emails and the use of autoresponders enhance and deepen the relationship between your brand and your subscribers.