Renata Gajoch

3 ways Google Analytics will improve your business

Google Analytics is a tool where you can check what's really important for your site visitors. Find out what kind of features in GA will help you improve your marketing and sales.

Storytelling in marketing

Good storytelling is your must have to build relations with customers that last. Find out how to implement brand storytelling in your company.

Why content and email go hand in hand in marketing strategy

Are you wondering why content marketing should be integrated with email marketing? Check out our ideas why you shouldn't seperate this two marketing strategies.

Best practices – creating great subject lines

Subject lines are crucial for your email marketing. As research shows 33% of subscribers open messages based only on its subject! Check out best practices to create great subject lines!

Back to Basics – 5 email marketing tips

You can find lots of information online about new developments in email marketing and trends to keep up with. There is definitely no shortage of advice about taking your email marketing to the next level. But this time I'd like to convince you to Back to Basics in email marketing. Check them out!

How to create email-based courses with FreshMail autoresponder

Autoresponder mail and courses are becoming a useful and valuable kind of content. I’m going to show you exactly how to do it!

What can you offer for an email address? 5 great ideas

Do you know why subscriber should share an email with you? Do you know what to offer for an email? If not get in common with these 5 ideas.

6 rules of influence according to Cialdini and how to use them in email marketing

Do you know 6 rules of influence according to Cialdini? Do you know you could use them in in email marketing?

Marketing inspiration – 100 places to find what you’re looking for

It happens to all of us. You’ve got texts to write, promotional plans to make and work to do but you just stare at a blank page or screen and the ideas just won’t come. Check out 100 places to find your inspiration!

Virtual and Augmented Reality – differences, similarities and how to use them in e-commerce?

Virtual and Augmented Reality are technologies that have become impossible to ignore. What trends should marketers be aware of and how can they integrate them with their e-commerce activities? Let’s take a look at these questions and dive into the world of possibilities created by VR and AR!

5 tips for more effective B2B newsletters

Marketers use different approaches to B2B email marketing. From carefully planned customer communication strategies to no strategy at all, there is a wide spectrum of approaches. To stay on the good side of this range, you should know that trends show that email marketing continues to grow in strength.

What email marketers can learn from Christmas video commercials?

We’ve put together a few examples of great holiday ads that can serve to inspire you in your email marketing campaigns and more during the Christmas season. Take a look at what Christmas video commercial can teach email marketers!

The most important email marketing KPIs that you should follow (but probably don’t…)

Take a look and learn more about the most important email marketing KPIs the best marketers follow when they’re working their magic!

[Checklist] 10 steps to a great newsletter

We’ve put together this checklist to help you quickly and easily put your own newsletter together and jump into email marketing with our help.

[Ultimate guide] How to find free pictures for website, blog, newsletter or social media

A well-chosen picture can effectively persuade customers to buy better than the best text copy and it stays with them for longer. But what if you don’t have a huge budget or a staff of graphic artists and you want to use the best possible visuals for your marketing campaigns? Check how to find stunning free pictures on the internet.

[FAQ] What is CTR?

In our FAQ we’ve put together commonly asked questions about CTR known as a click-through rate. Check out when it's too low and what can you do to make subscribers click on links in your newsletter.

The 3 best moments to make a sale in ecommerce

Do you know when your online customers are most ready and willing to make a purchase? Take a look at how to prepare emails that help you use these moments to drive sales and profits in your online store.

5 goals fashion ecommerce reaches thanks to welcome emails

Welcome emails are a great chance to communicate that your fashion ecommerce has that something extra beyond a great selection or outstanding customer service.

[FAQ]What’s an Open Rate? Common questions about a basic metric in email marketing

The Open Rate (OR) is one of the most fundamental measurements of the performance of your campaign. To sort through the details, we’ve put together this FAQ to address the most commonly asked questions about Open Rates in email marketing.