Szymon Dyrlaga

Content marketing and how to adapt it to the customer journey in B2B

The B2B sales funnel is misshapen. The decision-makers who are interested in your services are likely to encounter an obstacle at every stage of the purchase process and simply fall out of the funnel.

3 Form Creator functions that will help you build a subscriber list

Read on to see how you can build a list of recipients that complies with the law and good email marketing practices.

Email marketing according to GDPR

Important changes are coming that will affect all entities that process personal data. On May 25 of this year, the General Data Protection Regulation (GDPR) comes into force.

10 articles to read when you start email marketing

As you can see, we are happy to share knowledge with our readers via our blog, resource center, at meetings, conferences & training. But if you are new on our site and just wanted to find basic information and start email marketing, here is a list of articles you should read to get you started.

Confirmation messages in the double opt-in model

They say you don’t get a second chance to make a first impression and it’s as true in business as it is in other matters.

Next-level autoresponders

Wouldn’t it be great if your email marketing could automate itself? Just imagine not having to create new messages from scratch every few days or be responsible for sending them. It would be even better if you didn’t have to worry about segmenting your database after every campaign.

The 5 basic rules of newsletter

Email marketing is a perfect tool for creating online communities and generating profit. Find out how to write a good newsletter for your company.

3 email marketing wishes and how to make them come true

What do email marketers wish themselves this year? See those 3 email marketing wishes and learn, how to make them come true.

Ecommerce analytics for beginners

Want to take full control over your e-store traffic data and boost its effectiveness? Ecommerce analytics are essencial when it comes to business growth. Learn how to do it from our guide for beginners.

How to save abandoned carts in ecommerce

If you’re looking for ways to increase the income from your online store, increasing the number of conversions by finalising these sales is one of the first places to look. In this article you'll learn how to do it.

18 growth hacks for ecommerce

Do you want to growth hack your ecommerce? Check this 18 simple hacks for gaining profit, email list and engaging your visitors.

21 quick lead generation growth hacks

Lead generation should be your priority, no matter what business you run. What really does matter is the techniques you use to build your email list. Boost your lead capturing speed by using these 21 growth hacks

How to start a blog

Want to know how to start a blog? Content marketing is one of the most effective marketing methods. Learn how to boost your traffic, lead generation and sales using business blogging!

6 demanding, but effective types of content

Are you looking for use some advanced content marketing methods for getting your message out and generating leads? Here are seven types of more demanding but also worthwhile kinds of content that just might be what you need to get the emails and phone calls coming in.

10 most effective types of content for your marketing

10 types of content, 10 ways to easily plan, produce and promote materials that gain traffic, generate leads and help your SEO.

Why you need email marketing customer service

Do you want to start email marketing but don’t know which tools to use and which factors to consider when making your decision? Let’s see how to pick the best one based on your needs, trends and one factor that affects every aspect of your work - email marketing customer service.

16 worst social media mistakes

Social media platforms can be great tools or enemies for your business. Depending on how your run your social media communication you can gain a huge following or endanger the reputation of your brand.

Email marketing for publishers

Do you send a newsletter for your publishing house? Email marketing lets you gain new readers, announce promotions and premiers and, of course, drive sales. It’s cost effective too - where else can you find a return of up to 38 times your initial investment? In this article, we'll show you how to use it properly.

23 best free social media tools

Does managing social media profiles take too much of your time? Are missing precise statistics or do you not know how to find influencers who will promote your content? Here are 23 free social media tools to solve your problems.