Eliza Gniadek
New from FreshMail – Cycle Autoresponders that automate your email marketing
FreshMail 6.0 will impress you with lots of new features, including the ability to set up cyclical campaigns. As the name suggests, you can now set up emails to be sent to your subscribers automatically at regular intervals that you choose. Just set up the parameters once and then let FreshMail do the rest.
Pawel Sala
Updated, expanded, faster and easier – FreshMail Designer 2.0 is here!
In the 13 months since the premier of FreshMail Designer we have gathered a great amount of feedback and opinions about how can improve it in order to enable you to create beautiful email marketing campaigns even more easily and effectively. Today we are proud to present the new, improved and faster FreshMail Designer 2.0.
Eliza Gniadek
Google Inbox is coming! What is it and what does it mean for you?
Everyone in email marketing needs to know about Google’s latest innovation. This is the first in a two-part series taking a look at the changes that are coming to the way Gmail works and how Inbox might influence the way you communicate with your subscribers.
Karolina Gnat
What are rich snippets?
About 90 percent off all online experiences begin with search — and, in those search results, you’ll see not only the URL, but a short description of the site it’s attached to. That short description is called a snippet..
Karolina Gnat
How to give email marketing a social life
It is essential to integrate email marketing and social media as part of a comprehensive strategy which will maximize the effectiveness of the overall marketing plan. By implementing such a multi-pronged approach, interaction with customers can be maximized throughout both components.
Renata Gajoch-Bielecka
Specialists on email personalization – watch the video
Two of Eventful’s engineers - Paul Ramirez and Ryan Blomberg - have created a revolutionary recommendation engine that helps with personalization by sending alerts to subscribers interested in certain concerts and events. Their tool helps to increase sales by 66%! But what if you can’t use a team of engineers in your project?
Pawel Sala
Email marketing conferences and summits
You might think that you know just about everything you need to know about email marketing. All you have to do is put together a visually appealing message with a concise but compelling text, send it to your database and then wait for the response. I mean, you learned how to do it a few years ago so you know all you need to know, right?
Renata Gajoch-Bielecka
What the ALS Ice Bucket Challenge taught us about going viral
The ALS ice bucket challenge may be the biggest example of viral marketing we’ve ever seen – and with that kind of scale comes many lessons learned. Here are a few of the things the ALS ice bucket challenge taught us about going viral.
Pawel Sala
The march toward mobile moves on – keep up or get left behind
The number of emails that are opened on mobile devices continues to rise with each passing year. It’s enough to look at your own habits and those of the people around you to see the trend for yourself. What does this mean for you when it's time to create, design and send your next campaign?
Marcin Kociuba
Where to find design inspiration for your website and blog
Launching a new website or blog is, undoubtedly, an exciting time – but to make that launch a success, you need to make a solid first impression. That first impression takes viewers just seconds to make – but countless hours to influence. And, beyond your actual text and services, there’s an even more important factor: your design.
Pawel Sala
Three things from current email marketing research that you should know
In this article we want to share three brief items with you - a bit of good news, a warning and one of the most basic but helpful tips anyone sending an email marketing campaign can follow. Find out what are these.
Gmail is planning to present email campaigns as a gallery
YES! Great news has appeared on Gmail’s blog. Google is refreshing and updating ‘Promotions’ tab display. We will soon see deals, offers, and other marketing emails with more graphics, more colors and they will be presented much more attractively.Our strategy deparment is already looking forward to taking advantage of new possibilities!