Renata Gajoch-Bielecka
How to get people to sign up for your newsletter
Building a high-quality subscriber list is the foundation of any successful email marketing campaign. Knowing how to best position the sign-up form and the most successful methods for obtaining email addresses will help you get started faster. Here are a few suggestions.
Anna Lowczowska
Email marketing – still on top
Recent research has once again confirmed what we here at FreshMail know very well. It’s something that often gets lost in the media buzz over things like social media and new ways of connecting with consumers but anyone responsible for a company’s online sales knows that is it true.
Pawel Sala
FreshMail 6.0 is here!
FreshMail 6.0 is up and running and it’s packed with new features that we’ve been working on for while.
Marcin Grochowina
Now even more new templates in FreshMail!
We are always expanding our template library and a fresh batch of new designs has just been added. Now you can choose from among even more great designs to find just the look you want for your newsletter.
Anna Lowczowska
What strategies will we see in the future of ecommerce?
Over the past few years, the retail industry has seen a virtual explosion of new business coming from smartphones and other mobile devices. This development gives retailers the opportunity to greatly expand the reach of their businesses. The days of the local or regional retailer are disappearing rapidly, and a new era of retail with a truly global reach and potential customer base is rapidly emerging to take its place.
Pawel Sala
Here it is – our 2015 Best Practices for Email Newsletter Coding!
This year, our annual analysis of the CSS support properties of all the most popular email services goes into more detail than ever before. We've broken down all the statistics chart-by-chart with everything you need to know to make sure your newsletters display perfectly.
Karolina Gnat
Why should you create an app for your business?
Does your business really need its own mobile app? No matter what size your business may be, mobile isn’t even the future anymore – it’s the present. If your business doesn’t have mobile communications as part of its branding strategy, that will spell trouble in the near future.
Upgrade your email marketing with a Follow-Up Autoresponder!
We are constantly at work developing new features that will let you automate your email marketing. One of the newest solutions is our Follow-Up Autoresponder. Keep reading to see what it can do for you.
Renata Gajoch-Bielecka
Integrate your email campaigns and your social media presence [infographic]
You already use email marketing to reach the people who want to hear from you. Your company is also already visible on multiple social media platforms - right? - so your fans can engage with you in whichever way they choose. The inevitable question then becomes how to best seamlessly integrate these two pillars of your online presence.
Marcin Kociuba
FreshMail’s new Click Autoresponder – see what it can do for you!
FreshMail has introduced a new Click Autoresponder, which is activated when a subscriber clicks on a link in an email from your campaign. What’s the best way to use this new feature and use it to improve the quality of your newsletter communication? Read on.
Marcin Kociuba
Boost your email marketing using the new Open Autoresponder
One of FreshMail’s newest features is an Open Autoresponder that takes care of all your subscriber correspondence after a campaign email is opened. If you haven’t started using it yet, take a look at what you’re missing out on!
Pawel Sala
New templates in FreshMail!
Our templates library is now even bigger. Now you can browse from among dozens of beautiful designs and select whatever works for you. There is something for everyone and more templates are being added all the time.
Anna Lowczowska
Shockvertising – does it have more pros or cons?
Marketers face the double challenge of getting their message to stand out in a world crowded with advertisements and getting that message to stick in consumers’ minds. Using surprising and unusual images is probably the oldest trick in the bag for this task and we have all seen ads that succeed by giving us an unexpected twist.
Karolina Gnat
What’s the point of using hashtags in your newsletter?
It’s funny to think about how new the concept of the hashtag actually is. It only started being widely used in 2012 (even though it was actually invented in 2007), and then, for quite a while, Twitter was its exclusive home. Today, it’s a social media staple and can be found in wide use across all social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and — of course — Twitter.
Renata Gajoch-Bielecka
The best newsletter ideas for Valentine’s Day
Your customers are looking for an offer that really catches their attention in their search for something for that special someone in their lives so make sure to follow these tips for crafting your Valentine’s Day newsletter.
Marcin Kociuba
What can we look forward to in email marketing in 2015?
Our crystal ball isn’t very clear on the details of exactly what’s going to happen in 2015 but we can use our own observations to make some pretty good guesses about what email marketers will be talking about in 2015. These are our top five predictions.
Eliza Gniadek
Google Inbox continued… What does it mean for marketers?
Google Inbox and its new features will bring big changes to email account management. In the second article about Google Inbox we continue with a more detailed examination of the changes to the world email marketing that it could bring and what those changes might mean for marketers.
Eliza Gniadek
Christmas present for every marketer! [infographic]
December is a time of presents, wishes and positive energy. That’s why we would like to give something to you too! Take a look at what you can find under the FreshMail Christmas tree.
Marcin Kociuba
Autoresponders are here! Are you ready to use them?
Along with the new version of FreshMail we have also introduced an autoresponder function. Thanks to this solution you can improve the quality of your relations with your subscribers and all with automatical way that doesn’t require your regular commitment. How does it work? You will find out reading this article.