Lead scoring – when is “lead” ready to become a “customer”?

Your mission as a marketer is to move interested consumers through sales funnel to not only turn them into customers, but even further into ambassadors for your brand. How can you measure their progress along this path? This is where lead scoring comes in.

Email Strategy & Tactics: The Yin & Yang of email marketing

Email marketers are starting to crave a strategic approach, with a ‘lack of email strategy’ being one of the biggest concerns when defining email programmes.

Reading campaign reports in FreshMail

The feedback you get from every campaign is a crucial part of your ability to fine tune the settings for your next one. So let’s go right to how to read campaign reports in FreshMail.

[eBook] Build Out Smart Email Marketing Programs By Leveraging Data

Data is king of email! Download our new eBook now to learn how you can better leverage data and build smarter email marketing programs.

9 Online Reputation Management Tools You Should Know

These Reputation Management Tools will help you take control of the online conversation. Use them and don’t let others put you at a serious disadvantage. Be ready. Manage your reputation and put your best foot forward.

How to write email content that recipients want to read

Do you want to engage your recipients? Make them more likely to respond on your emails? Learn more about how to write email content that recipients want to read.

Customers Over Channels: Why Holistic Marketing Automation Takes a Customer-First Approach

Customer-first approach combines search (“pull”) and email (“push”) into a coordinated messaging model that keeps both the customers and you happy. Learn how to build an exceptional customer experience.

Email marketing insights from Kath Pay, Jordie van Rijn and Guy Hanson attending MailMyDay

Explore latest strategies that drive email engagement presented at Mail My Day. Email marketing insights from Holistic Email, EmailMonday and ReturnPath.

How and why to use video email marketing

Video email marketing offers up to a 280% higher return on investment compared to traditional campaigns. Find out how to use video in email marketing.

Email marketing for bloggers – part 2 – communication and mailing list management

In the second part, I’m going to show you how to manage your subscriber list and keep it well organized and in good condition.

Free email templates [download HTML & PSD]

We have three new responsive templates available for download. Get free email templates ready to use right now.

How to design an email – rules for creating content and graphics

How to design an email? How to write content and create graphics to get the results you want? In this article you will find the answers to these questions.

A Few More Outreach Tips You Should Use in 2017

In this article you will get to know some outreach tips you should use in this year to gain a success building an online business.

A Beginner’s Guide to PR

This guide to PR for beginners will walk you through the process of building a basic PR strategy for your business, brand or organization.

Valentine’s Day newsletter in 3 easy steps

Ready to fall in love with our ideas for Valentine's Day newsletter we've put together for you?

Virtual and Augmented Reality – differences, similarities and how to use them in e-commerce?

Virtual and Augmented Reality are technologies that have become impossible to ignore. What trends should marketers be aware of and how can they integrate them with their e-commerce activities? Let’s take a look at these questions and dive into the world of possibilities created by VR and AR!

3 basic B2B email marketing mistakes and how to fix them

Let’s look at the cardinal mistakes that can make it hard to get the most out of your email marketing campaigns and impact your bottom line.

[#infographic] Email Marketing Trends 2017 from Industry Leaders

We've asked key industry leaders about email marketing trends. Find out what is their "must-have" email trend that will be extremely relevant in 2017.

Great examples of Christmas email marketing campaigns

If you’re wondering just what your holiday message should look like and you want to get the best response, maybe you’ll find some inspiration from this collection of effective and attractive email campaigns we’ve put together.