Renata Gajoch-Bielecka

The 3 best moments to make a sale in ecommerce

Do you know when your online customers are most ready and willing to make a purchase? Take a look at how to prepare emails that help you use these moments to drive sales and profits in your online store.

5 goals fashion ecommerce reaches thanks to welcome emails

Welcome emails are a great chance to communicate that your fashion ecommerce has that something extra beyond a great selection or outstanding customer service.

[FAQ]What’s an Open Rate? Common questions about a basic metric in email marketing

The Open Rate (OR) is one of the most fundamental measurements of the performance of your campaign. To sort through the details, we’ve put together this FAQ to address the most commonly asked questions about Open Rates in email marketing.

3 reasons why you should take a careful look at what’s above the fold in email design

Should "the fold" still have an influence on the layout of your message? Yes, it definitely does! Check why you should take a careful look at what’s above the fold in email design.

9 Tools to be more creative

Take a look at few strategies and proven tools to be more creative in your day-to-day work. All you have to do is build a virtual toolbox full of the right devices and your creativity won’t let you down again!

Proven ways to get the attention of inactive subscribers

Take a look at effective techniques for getting the attention of inactive subscribers and how to convert them into loyal clients.

Make newsletters just like the biggest brands with FreshMail Designer

You’re used to professional newsletters from famous brands landing in your inbox and asking you to click on this or that. Now you can create it yourself.

10 Ways to build your own mailing list in B2B

Don’t know how to build your own mailing list in B2B? We’re going to take a look at the techniques that work best and the tools you will need to get started.

7 Clever ways to manage your subscriber list

Check our 7 simple tricks to help you get the most from your subscriber list by boosting the rate of new signups and managing your addresses.

Valentine’s newsletter ideas – do it differently!

Take a look at  some Valentines newsletter ideas to get customers focused on you and your offer and stand out from the crowd!

60 articles to help you grow your business

Learning by your own mistakes certainly helps but it takes time, so here are 60 places where you can get expert knowledge and effective business tools to take your business to the next level.

Newsletters on Smartphones – The Good and The Bad

Maybe it looks that way since transactions don’t take place on smartphones as often but huge numbers of consumers view newsletters on their smartphones every day as part of the process that ends with them finalizing the sale on a different device. If your newsletter and online store are easy to view on smartphones, then you’ve taken a huge step toward persuading subscribers to click the “buy now” button.

25 habits that will take your email marketing to the next level

Good habits great the incentives, motivate us to be better and provide inspiration for growth and improvement.  This is especially true in marketing, where tracking results informs ongoing development. We’re going to take a look at the habits that can help to assure success in email marketing.

Your checklist for newsletter sign-up forms that work

If you haven’t thought about just how important your sign-up form is and what you can do to enhance its effectiveness, then now is the time! Here are a few rules to follow if you want to get the most out of your newsletter sign-up form.

Get 5 times more out of your welcome messages

A cycle of welcome messages in email marketing can be a great introduction for a new subscribers or an invitation to first-time visitors to an online store. Let’s take a look at what else they can do for your campaigns.

Synergy of personalization and segmentation

The two most important factors in making this strategy possible are closely related - personalization and segmentation. Together they have a major influence on the effectiveness of any campaign and its profitability.

5 Newsletter ideas for the back-to-school season

Summer’s coming to an end and soon the leaves will fall to the ground. We go back to school, to work and... to the mall. Shopping can be the best treatment for autumn depression.

5 Reasons why using a newsletter for your blog makes sense

As a blogger yourself, you might be wondering if your blog can benefit from email marketing. I have no doubt about it and I’ve put together 5 reasons to show you why.

Get more from your campaigns by using tests in FreshMail

Not sure what testing is all about and if it’s worth doing? I’m going show what tools you can use in FreshMail to optimize the effects of your campaign and ensure that your message arrives in subscriber inboxes looking and functioning exactly the way you want.