How to define customer value through RFM analysis
Find out how to define customer value through RFM analysis. Learn how to use it to Lead Scoring and what Response Rate means. You can use these techniques for more than measuring customers.
Tell, Don’t Sell: Why Email Storytelling Matters
A story sent via email might turn out to be the piece of content people would remember for years. Find out more about benefits of email storytelling.
The Truth About Buying an Email List
Find out why email, and a good email list can be better than even the most aggressive social media marketing and if buying an email list is a good idea.
Magento 2.x Plugin – Integrating With FreshMail is Easy!
If you use Magento to run an online store, we have great news! Our new Magento 2.x plugin is ready to make your integration with FreshMail easier than ever!
“Game of Thrones” in digital marketing – examples
Winter came in the middle of summer this year if you count the arrival of the new season of "Game of Thrones". Take a look at how marketing campaigns have tied themselves to the hit show.
5 Things You Must Do to Improve the Open Rates of Your Email Campaigns
Are your email open rates below 30%? This article can help you to improve your open rates with 10-20%+. Promise.
4 Hacks To Do B2B Lead Nurturing Like A Pro
Check out B2B Lead Nurturing Hacks that you can implement immediately and which will give you a better conversion rate.
Engaging email marketing must be relevant! [#EMD17 takeaways]
Engaging email marketing must be relevant! Let's take a quick look back on Email Marketing Day in London!
Lead scoring – when is “lead” ready to become a “customer”?
Your mission as a marketer is to move interested consumers through sales funnel to not only turn them into customers, but even further into ambassadors for your brand. How can you measure their progress along this path? This is where lead scoring comes in.
Email Strategy & Tactics: The Yin & Yang of email marketing
Email marketers are starting to crave a strategic approach, with a ‘lack of email strategy’ being one of the biggest concerns when defining email programmes.
10 Best Practices For Creating Email-Centric Landing Pages
Would you like to grow you email list at high speed? Learn how to create email-centric landing pages and watch your conversion peek.
A few words about what NOT to do in email marketing
Today we’re going to look at some of the poor practices and strategies that are sometimes adopted in email marketing and show how they hurt senders in the end despite looking like a shortcut to success.
Rich Media in Email Marketing – Infographic
Email marketing is no longer about sending out drab plain text emails that people read and forget. It is more about creating a visual appeal and enhancing user experience through emails that subscribers will look forward to.
Reading campaign reports in FreshMail
The feedback you get from every campaign is a crucial part of your ability to fine tune the settings for your next one. So let’s go right to how to read campaign reports in FreshMail.
3 ways Google Analytics will improve your business
Google Analytics is a tool where you can check what's really important for your site visitors. Find out what kind of features in GA will help you improve your marketing and sales.
[eBook] Build Out Smart Email Marketing Programs By Leveraging Data
Data is king of email! Download our new eBook now to learn how you can better leverage data and build smarter email marketing programs.
Chatbots are email marketing’s new BFF
As a marketer, you need to be at the top of your game. Learn how email and chatbot marketing are complimentary tools that support your business.
Storytelling in marketing
Good storytelling is your must have to build relations with customers that last. Find out how to implement brand storytelling in your company.
9 Online Reputation Management Tools You Should Know
These Reputation Management Tools will help you take control of the online conversation. Use them and don’t let others put you at a serious disadvantage. Be ready. Manage your reputation and put your best foot forward.