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People shopping for Valentine’s Day have a much shorter list they did six weeks ago while buying Christmas presents. This time, they’re shopping with just one special person in mind and that means that it’s fair to assume that more time and care (and money...) will be spent in finding just the right gift. Your customers are looking for an offer that really catches their attention in their search for something for that special someone in their lives so make sure to follow these tips for crafting your Valentine’s Day newsletter.
This is the time for the best you have to offer
Valentine’s Day is when you put your best face forward for shoppers to see and that means premium products beautifully displayed. And what says “love” more than a diamond or a beautiful piece of jewelry? But customers are going to want to know all they can before making such a major purchase so make sure to include any and all relevant information that a customer might need before making decision. The whole process is longer and customers want to know more before buying the perfect gift. Think it can’t be done? Look at how these retailers made it happen….
How about the chance to have your own personal shopping consultant? Now THAT'S how you get someone to visit you!
Remember the importance of good copy
Diamonds certainly get attention but setting the right tone for Valentine’s Day starts with a few magic words. Infuse your newsletter with a touch of romance and make it clear that enhancing that emotion is just a click away for your subscribers. Your offer can be part of memory that could last a lifetime so recognize that you need to establish an emotional connection with them before they will let you enter that space. That means using copy that people will respond to. If you make that bond, you just might win their hearts just like their Valentines did. Look at how these copywriters let their hearts lead the way in preparation for February 14th.
This idea of inviting everyone to read a story about love is a great way to engage subscribers.
Do you ever use Amazon reviews to see what other people think about something you are considering buying? Look at how Bottica tapped into that desire to hear from others who have made the same decision before you.
Look past just flowers and chocolate
Opportunities to ride the Valentine’s wave extend beyond what are considered to be “standard” products and services associated with it. Take the restaurant and travel industries, for example. A special Valentine’s offer is a great idea and fits well with any overall marketing strategy. Who’s going to say no to a romantic dinner for two or weekend getaway? Not us. Add an intriguing twist, festive accent or a bit of mystery to give your offer that extra “something” that gets people interested.
What better way to set the mood than a romantic table for two?
Appeal to both sides
Remember that there’s both a “his” and “hers” to everything going on for Valentine’s Day so sometimes it’s a good idea to divide your newsletter in two to make a pitch to both sides. Doing this gives everyone a chance to pick up a little something for themselves while showing their love for their better half. It could even be just to reduce the cost of shipping - it’s a win-win situation! Look at how others took on the challenge of encouraging shoppers to be generous to their sweethearts while letting them be a little selfish too.
Use hearts. Then use some more
It’s Valentine’s Day so do what you’re asking your subscribers to do for the people they love - show your heart!!!
Notice how you know these are Valentine’s newsletters before you even read the text.
Any ideas for your own Valentine's Day newsletter? We hope that you will have no problem with creating one after you have read this article. For even more valentine inspirations check our gallery. We are also happy to present new Valentine's templates in our library. From FreshMail with love!