FreshMail
What No One Tells You About Conversion-Centric Email Design
More than your OR and CTR, your conversion rate is the real factor that boils down the success of your email marketing. Try conversion centric email design!
Maria Wachal
Simple & Quick Photo-Based Email Newsletter Ideas for Your Business
Looking for email newsletter ideas? Try these and send beautiful photo-based emails with the FreshMail Hello FREE iPhone app.
FreshMail
How to make your email marketing more profitable in 2018
These few techniques can save you thousands of dollars if applied right. Take a look what will help you make your email marketing more profitable in 2018!
Maria Wachal
FreshMail Hello! app lets you send newsletter from phone
We are excited to present FreshMail Hello! A mobile app which let you send newsletter from phone! Super easy and beautiful photo-based emails for marketers on the go. Download it FREE on AppStore.
Szymon Dyrlaga
The 5 basic rules of newsletter
Email marketing is a perfect tool for creating online communities and generating profit. Find out how to write a good newsletter for your company.
Pawel Sala
How to define customer value through RFM analysis
Find out how to define customer value through RFM analysis. Learn how to use it to Lead Scoring and what Response Rate means. You can use these techniques for more than measuring customers.
FreshMail
Tell, Don’t Sell: Why Email Storytelling Matters
A story sent via email might turn out to be the piece of content people would remember for years. Find out more about benefits of email storytelling.
FreshMail
The Truth About Buying an Email List
Find out why email, and a good email list can be better than even the most aggressive social media marketing and if buying an email list is a good idea.
FreshMail
5 Things You Must Do to Improve the Open Rates of Your Email Campaigns
Are your email open rates below 30%? This article can help you to improve your open rates with 10-20%+. Promise.
FreshMail
4 Hacks To Do B2B Lead Nurturing Like A Pro
Check out B2B Lead Nurturing Hacks that you can implement immediately and which will give you a better conversion rate.
Maria Wachal
Engaging email marketing must be relevant! [#EMD17 takeaways]
Engaging email marketing must be relevant! Let's take a quick look back on Email Marketing Day in London!
Eliza Gniadek
Lead scoring – when is “lead” ready to become a “customer”?
Your mission as a marketer is to move interested consumers through sales funnel to not only turn them into customers, but even further into ambassadors for your brand. How can you measure their progress along this path? This is where lead scoring comes in.
FreshMail
Email Strategy & Tactics: The Yin & Yang of email marketing
Email marketers are starting to crave a strategic approach, with a ‘lack of email strategy’ being one of the biggest concerns when defining email programmes.
FreshMail
10 Best Practices For Creating Email-Centric Landing Pages
Would you like to grow you email list at high speed? Learn how to create email-centric landing pages and watch your conversion peek.
Eliza Gniadek
A few words about what NOT to do in email marketing
Today we’re going to look at some of the poor practices and strategies that are sometimes adopted in email marketing and show how they hurt senders in the end despite looking like a shortcut to success.
FreshMail
Rich Media in Email Marketing – Infographic
Email marketing is no longer about sending out drab plain text emails that people read and forget. It is more about creating a visual appeal and enhancing user experience through emails that subscribers will look forward to.
Eliza Gniadek
Reading campaign reports in FreshMail
The feedback you get from every campaign is a crucial part of your ability to fine tune the settings for your next one. So let’s go right to how to read campaign reports in FreshMail.
Maria Wachal
[eBook] Build Out Smart Email Marketing Programs By Leveraging Data
Data is king of email! Download our new eBook now to learn how you can better leverage data and build smarter email marketing programs.
Maria Wachal
How to write email content that recipients want to read
Do you want to engage your recipients? Make them more likely to respond on your emails? Learn more about how to write email content that recipients want to read.