Why email list segmentation is a must

There is no downside to segmentation, only benefits. It brings greater results while helping o keep your email list in good order as it grows. It’s easy to do and skipping it means you’re not getting the results you should.

Confirmation messages in the double opt-in model

They say you don’t get a second chance to make a first impression and it’s as true in business as it is in other matters.

What is GDPR and how it will impact marketing

GDPR will affect how you handle data collection and processing and how you communicate with your european customers. Here's all marketers need to know, including FREE eBook: "GDPR - Busting Myths"

[#INFOGRAPHIC] Email marketing trends 2018

We have predictions from 12 leaders of email marketing space to help you set the foundation for your marketing in 2018. Tweet & Shout from queens and kings of email!

Add video to email campaign and make MORE profit

Do you want to leverage from the video content popularity in your email marketing strategy? Add video to email campaign! Find out how.

Next-level autoresponders

Wouldn’t it be great if your email marketing could automate itself? Just imagine not having to create new messages from scratch every few days or be responsible for sending them. It would be even better if you didn’t have to worry about segmenting your database after every campaign.

What No One Tells You About Conversion-Centric Email Design

More than your OR and CTR, your conversion rate is the real factor that boils down the success of your email marketing. Try conversion centric email design!

Simple & Quick Photo-Based Email Newsletter Ideas for Your Business

Looking for email newsletter ideas? Try these and send beautiful photo-based emails with the FreshMail Hello FREE iPhone app.

How to make your email marketing more profitable in 2018

These few techniques can save you thousands of dollars if applied right. Take a look what will help you make your email marketing more profitable in 2018!

10 articles to read when you start email marketing

As you can see, we are happy to share knowledge with our readers via our blog, resource center, at meetings, conferences & training. But if you are new on our site and just wanted to find basic information and start email marketing, here is a list of articles you should read to get you started.

FreshMail Hello! app lets you send newsletter from phone

We are excited to present FreshMail Hello! A mobile app which let you send newsletter from phone! Super easy and beautiful photo-based emails for marketers on the go. Download it FREE on AppStore.

7 Email Marketing Tactics to Boost your M-commerce

Email marketing for m-commerce holds enormous potential for boosting conversions to increase revenues by exploiting an untapped niche of customers.

The 5 basic rules of newsletter

Email marketing is a perfect tool for creating online communities and generating profit. Find out how to write a good newsletter for your company.

How to define customer value through RFM analysis

Find out how to define customer value through RFM analysis. Learn how to use it to Lead Scoring and what Response Rate means. You can use these techniques for more than measuring customers.

Tell, Don’t Sell: Why Email Storytelling Matters

A story sent via email might turn out to be the piece of content people would remember for years. Find out more about benefits of email storytelling.

The Truth About Buying an Email List

Find out why email, and a good email list can be better than even the most aggressive social media marketing and if buying an email list is a good idea.

5 Things You Must Do to Improve the Open Rates of Your Email Campaigns

Are your email open rates below 30%? This article can help you to improve your open rates with 10-20%+. Promise.

4 Hacks To Do B2B Lead Nurturing Like A Pro

Check out B2B Lead Nurturing Hacks that you can implement immediately and which will give you a better conversion rate.

Engaging email marketing must be relevant! [#EMD17 takeaways]

Engaging email marketing must be relevant! Let's take a quick look back on Email Marketing Day in London!