Email marketing for NGOs

Email marketing is one of the most effective direct marketing channels available. See more about best practices and how to use email marketing for NGO.

Email marketing for publishers

Do you send a newsletter for your publishing house? Email marketing lets you gain new readers, announce promotions and premiers and, of course, drive sales. It’s cost effective too - where else can you find a return of up to 38 times your initial investment? In this article, we'll show you how to use it properly.

How to prepare a great webinar

Do you want to increase the awareness of your brand, make contacts and attract new customers? Start organising webinars! See what webinars can do for you, how to prepare them, which platforms to use and how to promote them.

The role of colours in newsletters

The shades and hues used in your newsletter have an influence on how it is received by your subscribers. Take a look at colours in newsletters and how brands use them.

5 goals fashion ecommerce reaches thanks to welcome emails

Welcome emails are a great chance to communicate that your fashion ecommerce has that something extra beyond a great selection or outstanding customer service.

Benefits of including infographics in newsletter

Using infographics in newsletter seems like a snug fit. Check how visual content can improve your email marketing results.

8 threats you can avoid if you use email testing

If you think that to test campaign before you send it is a waste of time, you need to learn about these 8 threats you can avoid if you use email testing

[INFOGRAPHIC] Why you should not fall for these 8 email marketing myths

This infographic puts together 8 email marketing myths that you shouldn’t fall for. Get actionable advice and description about every single myth!

23 best free social media tools

Does managing social media profiles take too much of your time? Are missing precise statistics or do you not know how to find influencers who will promote your content? Here are 23 free social media tools to solve your problems.

How to improve your email marketing ROI

According to DMA, the average ROI put into email marketing campaigns is 3800%. Let's take a look at how to increase your own results and achieve significantly higher returns on your investment in email marketing.

[FAQ]What’s an Open Rate? Common questions about a basic metric in email marketing

The Open Rate (OR) is one of the most fundamental measurements of the performance of your campaign. To sort through the details, we’ve put together this FAQ to address the most commonly asked questions about Open Rates in email marketing.

3 reasons why you should take a careful look at what’s above the fold in email design

Should "the fold" still have an influence on the layout of your message? Yes, it definitely does! Check why you should take a careful look at what’s above the fold in email design.

9 Tools to be more creative

Take a look at few strategies and proven tools to be more creative in your day-to-day work. All you have to do is build a virtual toolbox full of the right devices and your creativity won’t let you down again!

Proven ways to get the attention of inactive subscribers

Take a look at effective techniques for getting the attention of inactive subscribers and how to convert them into loyal clients.

[Report] Social shoppers – the future of ecommerce

2.5 million Brits say they are buying on mobile daily. Social shoppers are the most engaged group in ecommerce. What does it mean for retailers?

Email marketing best practices

Take a look at what you should pay careful attention to when designing your newsletter templates and be sure that you’re not making basic mistakes while learning about best practices in email marketing right here in our latest infographic!

Fonts in email marketing

Using the right font is sometimes a hard a task but always an important one. We’re going to cover some of the basic rules of using fonts in email marketing. You’ll get to know the different kinds and learn which ones display best on multiple devices.

Chrome plug-ins to make the work of e-marketers easier

Chrome is one of the most popular internet browsers in the world. We’ve put together 17 plug-ins that help Chrome to do more to make your work with text and graphics easier.

Gmail address of the sender? Your email won’t be delivered

Are you sending your newsletter with a personal address at @gmail.com? If so, the latest DMARC policy changes introduced by Gmail will affect you directly.