See what email marketing can do for you! [infographic]

Even if you use email marketing on a daily basis, you should remember that if you’re not moving forward you are moving back. You should always look for new ways to improve your email marketing strategy. In our infographic you will find a lot to inspire you on the subject of email marketing.

The best newsletter ideas for Easter and Spring

The days are longer, the nights are warmer and we can finally put our heavy coats and gloves in the back of the closet. Winter is gone and that means it’s time to put together a great newsletter announcing your Spring and Easter promotions.

Integrate your email campaigns and your social media presence [infographic]

You already use email marketing to reach the people who want to hear from you. Your company is also already visible on multiple social media platforms - right? - so your fans can engage with you in whichever way they choose. The inevitable question then becomes how to best seamlessly integrate these two pillars of your online presence.

How do you create a good slogan?

Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.

The best newsletter ideas for Valentine’s Day

Your customers are looking for an offer that really catches their attention in their search for something for that special someone in their lives so make sure to follow these tips for crafting your Valentine’s Day newsletter.

Use animated GIF’s to tell a story in your newsletters

A picture is worth more than a thousand words and animation is more than just a picture. If you’re looking for a unique way to get the attention of your subscribers while simultaneously presenting your offer, GIF animations are exactly what you need.

Christmas present for every marketer! [infographic]

December is a time of presents, wishes and positive energy. That’s why we would like to give something to you too! Take a look at what you can find under the FreshMail Christmas tree.

The best newsletter ideas for Christmas

You need to be at work right now creating a newsletter to stand out from the crowd and enchant your subscribers with the magic of Christmas and… Christmas shopping. Let’s take a look at a few tips to help you make sure you get the most out of your holiday message.

The best newsletters ideas for Autumn

This is the time of the year we start getting cold and think about having a nice dinner at home. We buy boots, sweaters, scarves and coats and everything else we need to keep the coming chill away. The cold and wet weather makes it easier to convince your subscribers to stay home and buy the ‘must haves’ of the season online. Let’s have a look at how to use newsletters to best take advantage of this opportunity.

What kind of email marketer are you? [Infographic]

The proper use of the features of email marketing software requires practice that only experienced marketers will have. Check what kind of email marketer are you and what you can do to develop your abilities.

The best newsletter ideas for Halloween

Soon we will see the ghosts, monsters and pumpkins that tell us it's time for Halloween. Holidays like this are an excellent opportunity to get the attention of new customers and to get repeat business from your existing client base. We’ve prepared a few tricks on how to turn Halloween into a treat for your business!

8 tips for creating a perfect email signature

Most people consider an email signature as something not worth thinking about. Whereas it can be used as a way to sell your product or inform your recipient about something, it can also cause your message to be labeled as spam. You should know several simple rules regarding email signatures if you want them to work for you rather than against you.

Where to find design inspiration for your website and blog

Launching a new website or blog is, undoubtedly, an exciting time – but to make that launch a success, you need to make a solid first impression. That first impression takes viewers just seconds to make – but countless hours to influence. And, beyond your actual text and services, there’s an even more important factor: your design.

Inspiring newsletters (part 2)

We’d like to invite you to read the second article of our series, in which we present inspiring newsletters from all over the world. Get inspired! 

Make your newsletter a fancy one by using this free web apps

You don’t need to be a pro to create a fancy newsletter. Many free apps and online tools are available on the internet and all you need to know is where to find them without spending too much time searching. Check out these apps and pick one to give your newsletter that extra “something” you’ve been missing.

14 free content marketing tools

Content marketing becomes more and more important part of digital marketing. That's why it's good to know some tools which will help you to enrich your content marketing. We described a few helpful tools to support your work on interactive photos, graphics and iconographics.

Inspiring newsletters (part 1)

Internet is like a sea of inspiration, also for email marketing. Since a while you can find a section with ‘Inspiring newsletters’ on our website. We want to show that newsletter can be (more! It should be) not only effective but also attractive form of communication.

16 helpful tools for creating newsletters

Nowadays, newsletters and mailing creation is pretty easy. All because of available tools supporting a work of designers and programmers. Most of them are really easy to use and don’t require any technical knowledge, giving you professional results at the same time.

How to easily and effectively create an email database

Struggle to create an email address database? Check how you can do it fast.