Proven ways to get the attention of inactive subscribers

Take a look at effective techniques for getting the attention of inactive subscribers and how to convert them into loyal clients.

Email marketing best practices

Take a look at what you should pay careful attention to when designing your newsletter templates and be sure that you’re not making basic mistakes while learning about best practices in email marketing right here in our latest infographic!

Fonts in email marketing

Using the right font is sometimes a hard a task but always an important one. We’re going to cover some of the basic rules of using fonts in email marketing. You’ll get to know the different kinds and learn which ones display best on multiple devices.

Gmail address of the sender? Your email won’t be delivered

Are you sending your newsletter with a personal address at @gmail.com? If so, the latest DMARC policy changes introduced by Gmail will affect you directly.

Make newsletters just like the biggest brands with FreshMail Designer

You’re used to professional newsletters from famous brands landing in your inbox and asking you to click on this or that. Now you can create it yourself.

FreshMail at B2B Marketing Expo London

FreshMail had the pleasure of attending the B2B Marketing Expo at London’s ExCel Centre.

4 Common Legal Mistakes In Marketing Emails

There are some legal pitfalls that can trap unsuspecting marketers, so be aware of your obligations before you start sending marketing emails.

10 ways to power up your email marketing

Email continues to be an excellent means of reaching new and existing customers. Check these ten unique ways to power up your email marketing.

Latest email marketing trends from the Mail My Day Conference 2016

Check the latest email marketing trends discussed on Mai My Day - email conference and a platform which helps marketers learn, share, and grow.

[Infographic] What Santa can teach you about email marketing

For this year’s blog post, we decided to take inspiration from the ultimate master of all things Christmas - the man himself, Santa Claus! Let’s look at what Santa does and how we can apply those lessons to email marketing.

12 Essential Steps to Black Friday Email Marketing Success (Part One)

Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.

Email marketing for event promotion – what you need to know

Your promotional work doesn’t end when the event starts.  Use a power of email marketing before, during and after your big day!

5 Newsletter ideas for the back-to-school season

Summer’s coming to an end and soon the leaves will fall to the ground. We go back to school, to work and... to the mall. Shopping can be the best treatment for autumn depression.

8 ways to an effective b2b newsletter

Be  bold and live up to the image of an expert in the eyes of your customers. Send relevant and helpful content. Check 8 ways to effective B2B emails through using appropriate communication strategies that will improve campaign results and ultimately win the battle for potential customers.

Make responsive email newsletters! #infographic

Optimizing your newsletters for mobile devices is simply a must. Not only are more and more emails read on smartphones, but the number of mobile devices being used continues to grow dramatically. Our new infographic tells you everything you need to know to design responsive newsletters for this segment of your subscribers.

The best newsletter ideas for Summer

We look forward to our holidays during many long, cold winter months and even planning them can be a welcome distraction. Speaking of planning, it’s time to prepare your newsletter for the summer! Let’s flirt with a few ideas for a newsletter summer fling.

Video email – create an engaging newsletter

Can video email marketing improve your brand image and boost your campaign results? Try to educate, entertain and build relationships through engaging stories through the use of video.

Can you sell a hamburger by newsletter?

Is the catering industry suited to the world of email marketing? At first thought, you might not think so - after all, how do you promote food over the Internet? Let’s take a look at how some of the biggest players in the game have dealt with this challenge and use what they’ve done as inpiration for what the rest of us can do.

8 proven ways autoresponders make email marketing more effective! #Infographic

You should definitely get to know how autoresponders work and recognize their value to email marketing. Check out our new infographic to learn new ways to use autoresponders!