12 Essential Steps to Black Friday Email Marketing Success (Part One)

Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.

Email marketing for event promotion – what you need to know

Your promotional work doesn’t end when the event starts.  Use a power of email marketing before, during and after your big day!

5 Newsletter ideas for the back-to-school season

Summer’s coming to an end and soon the leaves will fall to the ground. We go back to school, to work and... to the mall. Shopping can be the best treatment for autumn depression.

8 ways to an effective b2b newsletter

Be  bold and live up to the image of an expert in the eyes of your customers. Send relevant and helpful content. Check 8 ways to effective B2B emails through using appropriate communication strategies that will improve campaign results and ultimately win the battle for potential customers.

Make responsive email newsletters! #infographic

Optimizing your newsletters for mobile devices is simply a must. Not only are more and more emails read on smartphones, but the number of mobile devices being used continues to grow dramatically. Our new infographic tells you everything you need to know to design responsive newsletters for this segment of your subscribers.

The best newsletter ideas for Summer

We look forward to our holidays during many long, cold winter months and even planning them can be a welcome distraction. Speaking of planning, it’s time to prepare your newsletter for the summer! Let’s flirt with a few ideas for a newsletter summer fling.

Video email – create an engaging newsletter

Can video email marketing improve your brand image and boost your campaign results? Try to educate, entertain and build relationships through engaging stories through the use of video.

Can you sell a hamburger by newsletter?

Is the catering industry suited to the world of email marketing? At first thought, you might not think so - after all, how do you promote food over the Internet? Let’s take a look at how some of the biggest players in the game have dealt with this challenge and use what they’ve done as inpiration for what the rest of us can do.

8 proven ways autoresponders make email marketing more effective! #Infographic

You should definitely get to know how autoresponders work and recognize their value to email marketing. Check out our new infographic to learn new ways to use autoresponders!

See what email marketing can do for you! [infographic]

Even if you use email marketing on a daily basis, you should remember that if you’re not moving forward you are moving back. You should always look for new ways to improve your email marketing strategy. In our infographic you will find a lot to inspire you on the subject of email marketing.

The best newsletter ideas for Easter and Spring

The days are longer, the nights are warmer and we can finally put our heavy coats and gloves in the back of the closet. Winter is gone and that means it’s time to put together a great newsletter announcing your Spring and Easter promotions.

Integrate your email campaigns and your social media presence [infographic]

You already use email marketing to reach the people who want to hear from you. Your company is also already visible on multiple social media platforms - right? - so your fans can engage with you in whichever way they choose. The inevitable question then becomes how to best seamlessly integrate these two pillars of your online presence.

How do you create a good slogan?

Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.

The best newsletter ideas for Valentine’s Day

Your customers are looking for an offer that really catches their attention in their search for something for that special someone in their lives so make sure to follow these tips for crafting your Valentine’s Day newsletter.

Use animated GIF’s to tell a story in your newsletters

A picture is worth more than a thousand words and animation is more than just a picture. If you’re looking for a unique way to get the attention of your subscribers while simultaneously presenting your offer, GIF animations are exactly what you need.

Christmas present for every marketer! [infographic]

December is a time of presents, wishes and positive energy. That’s why we would like to give something to you too! Take a look at what you can find under the FreshMail Christmas tree.

The best newsletter ideas for Christmas

You need to be at work right now creating a newsletter to stand out from the crowd and enchant your subscribers with the magic of Christmas and… Christmas shopping. Let’s take a look at a few tips to help you make sure you get the most out of your holiday message.

The best newsletters ideas for Autumn

This is the time of the year we start getting cold and think about having a nice dinner at home. We buy boots, sweaters, scarves and coats and everything else we need to keep the coming chill away. The cold and wet weather makes it easier to convince your subscribers to stay home and buy the ‘must haves’ of the season online. Let’s have a look at how to use newsletters to best take advantage of this opportunity.

What kind of email marketer are you? [Infographic]

The proper use of the features of email marketing software requires practice that only experienced marketers will have. Check what kind of email marketer are you and what you can do to develop your abilities.