FreshMail
5 Things You Must Do to Improve the Open Rates of Your Email Campaigns
Are your email open rates below 30%? This article can help you to improve your open rates with 10-20%+. Promise.
FreshMail
4 Hacks To Do B2B Lead Nurturing Like A Pro
Check out B2B Lead Nurturing Hacks that you can implement immediately and which will give you a better conversion rate.
Maria Wachal
Engaging email marketing must be relevant! [#EMD17 takeaways]
Engaging email marketing must be relevant! Let's take a quick look back on Email Marketing Day in London!
Eliza Gniadek
Lead scoring – when is “lead” ready to become a “customer”?
Your mission as a marketer is to move interested consumers through sales funnel to not only turn them into customers, but even further into ambassadors for your brand. How can you measure their progress along this path? This is where lead scoring comes in.
FreshMail
Email Strategy & Tactics: The Yin & Yang of email marketing
Email marketers are starting to crave a strategic approach, with a ‘lack of email strategy’ being one of the biggest concerns when defining email programmes.
FreshMail
10 Best Practices For Creating Email-Centric Landing Pages
Would you like to grow you email list at high speed? Learn how to create email-centric landing pages and watch your conversion peek.
Eliza Gniadek
A few words about what NOT to do in email marketing
Today we’re going to look at some of the poor practices and strategies that are sometimes adopted in email marketing and show how they hurt senders in the end despite looking like a shortcut to success.
FreshMail
Rich Media in Email Marketing – Infographic
Email marketing is no longer about sending out drab plain text emails that people read and forget. It is more about creating a visual appeal and enhancing user experience through emails that subscribers will look forward to.
Eliza Gniadek
Reading campaign reports in FreshMail
The feedback you get from every campaign is a crucial part of your ability to fine tune the settings for your next one. So let’s go right to how to read campaign reports in FreshMail.
Renata Gajoch-Bielecka
3 ways Google Analytics will improve your business
Google Analytics is a tool where you can check what's really important for your site visitors. Find out what kind of features in GA will help you improve your marketing and sales.
Maria Wachal
[eBook] Build Out Smart Email Marketing Programs By Leveraging Data
Data is king of email! Download our new eBook now to learn how you can better leverage data and build smarter email marketing programs.
FreshMail
Chatbots are email marketing’s new BFF
As a marketer, you need to be at the top of your game. Learn how email and chatbot marketing are complimentary tools that support your business.
Renata Gajoch-Bielecka
Storytelling in marketing
Good storytelling is your must have to build relations with customers that last. Find out how to implement brand storytelling in your company.
FreshMail
9 Online Reputation Management Tools You Should Know
These Reputation Management Tools will help you take control of the online conversation. Use them and don’t let others put you at a serious disadvantage. Be ready. Manage your reputation and put your best foot forward.
Maria Wachal
How to write email content that recipients want to read
Do you want to engage your recipients? Make them more likely to respond on your emails? Learn more about how to write email content that recipients want to read.
Renata Gajoch-Bielecka
Why content and email go hand in hand in marketing strategy
Are you wondering why content marketing should be integrated with email marketing? Check out our ideas why you shouldn't seperate this two marketing strategies.
FreshMail
11 Tactics to Amplify your Infographic Content
As any great marketer knows, trends come and go. But infographics – or visual content that combines data/graphics with text-based information to share ideas and messages – have proven over the years to be a communication staple. At Piktochart, our team has been at the forefront of making information beautiful since 2012. We’re sold on the […]
FreshMail
Customers Over Channels: Why Holistic Marketing Automation Takes a Customer-First Approach
Customer-first approach combines search (“pull”) and email (“push”) into a coordinated messaging model that keeps both the customers and you happy. Learn how to build an exceptional customer experience.
FreshMail
5 Mistakes Most Bloggers Make When Building Email Lists
Why are you not able to add subscribers to your list? Well, there is only one reason: you are doing it the wrong way. In today’s post, I’m going to share with you the top 5 mistakes that most bloggers make when building email lists.