[FAQ] What is CTR?
In our FAQ we’ve put together commonly asked questions about CTR known as a click-through rate. Check out when it's too low and what can you do to make subscribers click on links in your newsletter.
Important dates in ecommerce
Some dates are more important than others when you’re planning a strategy for your ecommerce. We’re going to take a look at important dates in ecommerce that should definitely be circled on your calendar.
Why you need email marketing customer service
Do you want to start email marketing but don’t know which tools to use and which factors to consider when making your decision? Let’s see how to pick the best one based on your needs, trends and one factor that affects every aspect of your work - email marketing customer service.
13 Inspiring Examples of Effective CTAs
Do you want to increase the number of clicks in your email marketing campaigns? Focus on creating a better Call to Action. This small part of your newsletter is a major part of its success.
How subscribers see mistakes in your campaign
Have you thought about how the mistakes in campaign look from the perspective of your subscribers? How they might react to them and what conclusions they might draw? Let’s try to see things from their point of view.
Email marketing for NGOs
Email marketing is one of the most effective direct marketing channels available. See more about best practices and how to use email marketing for NGO.
Email marketing for publishers
Do you send a newsletter for your publishing house? Email marketing lets you gain new readers, announce promotions and premiers and, of course, drive sales. It’s cost effective too - where else can you find a return of up to 38 times your initial investment? In this article, we'll show you how to use it properly.
The role of colours in newsletters
The shades and hues used in your newsletter have an influence on how it is received by your subscribers. Take a look at colours in newsletters and how brands use them.
Benefits of including infographics in newsletter
Using infographics in newsletter seems like a snug fit. Check how visual content can improve your email marketing results.
8 threats you can avoid if you use email testing
If you think that to test campaign before you send it is a waste of time, you need to learn about these 8 threats you can avoid if you use email testing
[INFOGRAPHIC] Why you should not fall for these 8 email marketing myths
This infographic puts together 8 email marketing myths that you shouldn’t fall for. Get actionable advice and description about every single myth!
How to improve your email marketing ROI
According to DMA, the average ROI put into email marketing campaigns is 3800%. Let's take a look at how to increase your own results and achieve significantly higher returns on your investment in email marketing.
[FAQ]What’s an Open Rate? Common questions about a basic metric in email marketing
The Open Rate (OR) is one of the most fundamental measurements of the performance of your campaign. To sort through the details, we’ve put together this FAQ to address the most commonly asked questions about Open Rates in email marketing.
3 reasons why you should take a careful look at what’s above the fold in email design
Should "the fold" still have an influence on the layout of your message? Yes, it definitely does! Check why you should take a careful look at what’s above the fold in email design.
Proven ways to get the attention of inactive subscribers
Take a look at effective techniques for getting the attention of inactive subscribers and how to convert them into loyal clients.
Email marketing best practices
Take a look at what you should pay careful attention to when designing your newsletter templates and be sure that you’re not making basic mistakes while learning about best practices in email marketing right here in our latest infographic!
Fonts in email marketing
Using the right font is sometimes a hard a task but always an important one. We’re going to cover some of the basic rules of using fonts in email marketing. You’ll get to know the different kinds and learn which ones display best on multiple devices.
Gmail address of the sender? Your email won’t be delivered
Are you sending your newsletter with a personal address at @gmail.com? If so, the latest DMARC policy changes introduced by Gmail will affect you directly.
Make newsletters just like the biggest brands with FreshMail Designer
You’re used to professional newsletters from famous brands landing in your inbox and asking you to click on this or that. Now you can create it yourself.