Renata Gajoch-Bielecka
5 Reasons why using a newsletter for your blog makes sense
As a blogger yourself, you might be wondering if your blog can benefit from email marketing. I have no doubt about it and I’ve put together 5 reasons to show you why.
Maria Wachal
FreshMail – the most secure email marketing app in the GetApp rankings
GetApp, the largest cloud-based business apps marketplace, has released Q2 ranking of the top 25 cloud-based Email Marketing apps. FreshMail made it to the top 25!
Maria Wachal
8 ways to an effective b2b newsletter
Be bold and live up to the image of an expert in the eyes of your customers. Send relevant and helpful content. Check 8 ways to effective B2B emails through using appropriate communication strategies that will improve campaign results and ultimately win the battle for potential customers.
Growth Hackers – the MacGyvers of the Internet
Growth hacking is the ability to see opportunities in places that seemingly don’t have any. Read more about growth hacking!
FreshMail
How to choose the right ecommerce platform for you
So you want to start selling on the internet but you still don’t know which ecommerce solution will take you where you want to go? Many online businesses are faced with the challenge of decided how and where to drive their sales.
Pawel Sala
FreshMail’s new look is coming soon!
We’re always looking for new ways to improve your experience with FreshMail. This summer, our online face is going to change and it looks like we will be ready in about a month.
Maria Wachal
Video email – create an engaging newsletter
Can video email marketing improve your brand image and boost your campaign results? Try to educate, entertain and build relationships through engaging stories through the use of video.
Eliza Gniadek
Guerrilla marketing – get people talking about you!
Do you want to jumpstart your marketing without too much of financial investment? Do you need to get some buzz going around a particular project or launch? Are you trying to get the word out about a new product? Read about guerrilla marketing.
Maria Wachal
5 WordPress plugins for email marketers
Jump into email marketing with a little help from WordPress plug-ins. Start building your subscriber list directly on your website.
Marcin Kociuba
Using email marketing to drive ecommerce sales
Do you run an internet store and you’re not sure if the investment in email marketing is worth it? Read on to put all your doubts to rest.
Anna Lowczowska
Email marketing – still on top
Recent research has once again confirmed what we here at FreshMail know very well. It’s something that often gets lost in the media buzz over things like social media and new ways of connecting with consumers but anyone responsible for a company’s online sales knows that is it true.
Renata Gajoch-Bielecka
Using visual content to engage your audience
How your business can capitalize on the most current trends in visual content marketing? Here are nine things that are being employed by some of the world’s major brands that you can start doing right now to increase the effectiveness of your visual content marketing strategy.
Eliza Gniadek
Relationship marketing – what is it and how can you use it?
Different kinds of marketing campaigns work in different ways and we can divide the field into a few distinct branches, like relationship marketing. What is relationship marketing? It focuses on personalized communication with each customer. It It aims to build, develop and maintain the relationship between the customer and the company - development which benefits each party.
Anna Lowczowska
What strategies will we see in the future of ecommerce?
Over the past few years, the retail industry has seen a virtual explosion of new business coming from smartphones and other mobile devices. This development gives retailers the opportunity to greatly expand the reach of their businesses. The days of the local or regional retailer are disappearing rapidly, and a new era of retail with a truly global reach and potential customer base is rapidly emerging to take its place.
Karolina Gnat
Why should you create an app for your business?
Does your business really need its own mobile app? No matter what size your business may be, mobile isn’t even the future anymore – it’s the present. If your business doesn’t have mobile communications as part of its branding strategy, that will spell trouble in the near future.
Renata Gajoch-Bielecka
Integrate your email campaigns and your social media presence [infographic]
You already use email marketing to reach the people who want to hear from you. Your company is also already visible on multiple social media platforms - right? - so your fans can engage with you in whichever way they choose. The inevitable question then becomes how to best seamlessly integrate these two pillars of your online presence.
Renata Gajoch-Bielecka
How to measure the effectiveness of your content marketing strategy
Content marketing is a complex art, and it is becoming more so by the day. It is imperative that you know how to measure the results of every piece of content you produce, but doing so can be an exceptionally daunting task.
Eliza Gniadek
Cost per click vs. cost per impression
Are you getting the most out of your online advertising initiative? If you are focused too heavily on cost per click, chances are you are missing out on at least part of the revenue your content could be generating. The same holds true for relying too heavily on cost per impression. There are clearly instances when one method or the other will work more to your advantage.
Anna Lowczowska
Shockvertising – does it have more pros or cons?
Marketers face the double challenge of getting their message to stand out in a world crowded with advertisements and getting that message to stick in consumers’ minds. Using surprising and unusual images is probably the oldest trick in the bag for this task and we have all seen ads that succeed by giving us an unexpected twist.