FreshMail
Benefits of including infographics in newsletter
Using infographics in newsletter seems like a snug fit. Check how visual content can improve your email marketing results.
Eliza Gniadek
8 threats you can avoid if you use email testing
If you think that to test campaign before you send it is a waste of time, you need to learn about these 8 threats you can avoid if you use email testing
Renata Gajoch-Bielecka
[FAQ]What’s an Open Rate? Common questions about a basic metric in email marketing
The Open Rate (OR) is one of the most fundamental measurements of the performance of your campaign. To sort through the details, we’ve put together this FAQ to address the most commonly asked questions about Open Rates in email marketing.
Renata Gajoch-Bielecka
3 reasons why you should take a careful look at what’s above the fold in email design
Should "the fold" still have an influence on the layout of your message? Yes, it definitely does! Check why you should take a careful look at what’s above the fold in email design.
Renata Gajoch-Bielecka
9 Tools to be more creative
Take a look at few strategies and proven tools to be more creative in your day-to-day work. All you have to do is build a virtual toolbox full of the right devices and your creativity won’t let you down again!
Renata Gajoch-Bielecka
Proven ways to get the attention of inactive subscribers
Take a look at effective techniques for getting the attention of inactive subscribers and how to convert them into loyal clients.
Eliza Gniadek
Fonts in email marketing
Using the right font is sometimes a hard a task but always an important one. We’re going to cover some of the basic rules of using fonts in email marketing. You’ll get to know the different kinds and learn which ones display best on multiple devices.
Maria Wachal
Gmail address of the sender? Your email won’t be delivered
Are you sending your newsletter with a personal address at @gmail.com? If so, the latest DMARC policy changes introduced by Gmail will affect you directly.
FreshMail
10 ways to power up your email marketing
Email continues to be an excellent means of reaching new and existing customers. Check these ten unique ways to power up your email marketing.
Maria Wachal
The science of lead nurturing with autoresponders
Find out how to use lead nurturing with autoresponders as a key process to your business growth.
Renata Gajoch-Bielecka
10 Ways to build your own mailing list in B2B
Don’t know how to build your own mailing list in B2B? We’re going to take a look at the techniques that work best and the tools you will need to get started.
FreshMail
The 7 Golden Rules of Email Marketing for Startups
The world of startups could use a short list of the most important email marketing best practices. The golden rules of email marketing for startups. They're proven, simple, time-efficient gems of uncommon sense.
FreshMail
5 Types of Content Guaranteed to Boost Lead Capture
How can you become the number one business in your field and start to win new clients? Use this 5 Types of Content Guaranteed to Boost Lead Capture.
Maria Wachal
Free use of Facebook to drive high email conversion rates
Find out how the free use of Facebook can drive high email conversion rates and make your email marketing campaigns even more effective.
Renata Gajoch-Bielecka
7 Clever ways to manage your subscriber list
Check our 7 simple tricks to help you get the most from your subscriber list by boosting the rate of new signups and managing your addresses.
Renata Gajoch-Bielecka
Valentine’s newsletter ideas – do it differently!
Take a look at some Valentines newsletter ideas to get customers focused on you and your offer and stand out from the crowd!
FreshMail
How to increase your Open Rate by segmenting subscriber databases
For email marketing to generate revenue, the content of sent messages has to adapt and be suited to the needs of the individual preferences of subscribers. Let’s take a look at how to use subscribers database segmentation to boost your Open Rate.
Renata Gajoch-Bielecka
Newsletters on Smartphones – The Good and The Bad
Maybe it looks that way since transactions don’t take place on smartphones as often but huge numbers of consumers view newsletters on their smartphones every day as part of the process that ends with them finalizing the sale on a different device. If your newsletter and online store are easy to view on smartphones, then you’ve taken a huge step toward persuading subscribers to click the “buy now” button.
Maria Wachal
What a newsletter footer can do for you
Footers are standard elements of well-designed newsletters. Additionaly you can use them to impress, draw attention or display marketing information.