10 articles to read when you start email marketing
As you can see, we are happy to share knowledge with our readers via our blog, resource center, at meetings, conferences & training. But if you are new on our site and just wanted to find basic information and start email marketing, here is a list of articles you should read to get you started.
How to define customer value through RFM analysis
Find out how to define customer value through RFM analysis. Learn how to use it to Lead Scoring and what Response Rate means. You can use these techniques for more than measuring customers.
The Truth About Buying an Email List
Find out why email, and a good email list can be better than even the most aggressive social media marketing and if buying an email list is a good idea.
5 Things You Must Do to Improve the Open Rates of Your Email Campaigns
Are your email open rates below 30%? This article can help you to improve your open rates with 10-20%+. Promise.
4 Hacks To Do B2B Lead Nurturing Like A Pro
Check out B2B Lead Nurturing Hacks that you can implement immediately and which will give you a better conversion rate.
Lead scoring – when is “lead” ready to become a “customer”?
Your mission as a marketer is to move interested consumers through sales funnel to not only turn them into customers, but even further into ambassadors for your brand. How can you measure their progress along this path? This is where lead scoring comes in.
10 Best Practices For Creating Email-Centric Landing Pages
Would you like to grow you email list at high speed? Learn how to create email-centric landing pages and watch your conversion peek.
A few words about what NOT to do in email marketing
Today we’re going to look at some of the poor practices and strategies that are sometimes adopted in email marketing and show how they hurt senders in the end despite looking like a shortcut to success.
5 Mistakes Most Bloggers Make When Building Email Lists
Why are you not able to add subscribers to your list? Well, there is only one reason: you are doing it the wrong way. In today’s post, I’m going to share with you the top 5 mistakes that most bloggers make when building email lists.
How to create email-based courses with FreshMail autoresponder
Autoresponder mail and courses are becoming a useful and valuable kind of content. I’m going to show you exactly how to do it!
What can you offer for an email address? 5 great ideas
Do you know why subscriber should share an email with you? Do you know what to offer for an email? If not get in common with these 5 ideas.
How and why to use video email marketing
Video email marketing offers up to a 280% higher return on investment compared to traditional campaigns. Find out how to use video in email marketing.
Email marketing for bloggers – part 2 – communication and mailing list management
In the second part, I’m going to show you how to manage your subscriber list and keep it well organized and in good condition.
[INFOGRAPHIC] 21 sentences you should never include in an email outreach
Getting influencers to respond to your email isn't that hard. Check the infographic by Visme which will help you with email outreach.
Marketing inspiration – 100 places to find what you’re looking for
It happens to all of us. You’ve got texts to write, promotional plans to make and work to do but you just stare at a blank page or screen and the ideas just won’t come. Check out 100 places to find your inspiration!
What email marketers can learn from Super Bowl commercials 2017
Let’s take a look what some of the best and brightest in the world of marketing shared with us this time! Watch best Super Bowl commercials with us!
5 reasons why marketers should be making graphics in Canva
Here are top 5 reasons why you should get to know Canva! Whether you're a one man band or the head of the marketing department try making graphics in Canva.
3 basic B2B email marketing mistakes and how to fix them
Let’s look at the cardinal mistakes that can make it hard to get the most out of your email marketing campaigns and impact your bottom line.
5 tips for more effective B2B newsletters
Marketers use different approaches to B2B email marketing. From carefully planned customer communication strategies to no strategy at all, there is a wide spectrum of approaches. To stay on the good side of this range, you should know that trends show that email marketing continues to grow in strength.