[FAQ]What’s an Open Rate? Common questions about a basic metric in email marketing
The Open Rate (OR) is one of the most fundamental measurements of the performance of your campaign. To sort through the details, we’ve put together this FAQ to address the most commonly asked questions about Open Rates in email marketing.
3 reasons why you should take a careful look at what’s above the fold in email design
Should "the fold" still have an influence on the layout of your message? Yes, it definitely does! Check why you should take a careful look at what’s above the fold in email design.
Proven ways to get the attention of inactive subscribers
Take a look at effective techniques for getting the attention of inactive subscribers and how to convert them into loyal clients.
Gmail address of the sender? Your email won’t be delivered
Are you sending your newsletter with a personal address at @gmail.com? If so, the latest DMARC policy changes introduced by Gmail will affect you directly.
Make newsletters just like the biggest brands with FreshMail Designer
You’re used to professional newsletters from famous brands landing in your inbox and asking you to click on this or that. Now you can create it yourself.
FreshMail at B2B Marketing Expo London
FreshMail had the pleasure of attending the B2B Marketing Expo at London’s ExCel Centre.
4 Common Legal Mistakes In Marketing Emails
There are some legal pitfalls that can trap unsuspecting marketers, so be aware of your obligations before you start sending marketing emails.
10 ways to power up your email marketing
Email continues to be an excellent means of reaching new and existing customers. Check these ten unique ways to power up your email marketing.
Latest email marketing trends from the Mail My Day Conference 2016
Check the latest email marketing trends discussed on Mai My Day - email conference and a platform which helps marketers learn, share, and grow.
12 Essential Steps to Black Friday Email Marketing Success (Part One)
Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.
Email marketing for event promotion – what you need to know
Your promotional work doesn’t end when the event starts. Use a power of email marketing before, during and after your big day!
5 Newsletter ideas for the back-to-school season
Summer’s coming to an end and soon the leaves will fall to the ground. We go back to school, to work and... to the mall. Shopping can be the best treatment for autumn depression.
8 ways to an effective b2b newsletter
Be bold and live up to the image of an expert in the eyes of your customers. Send relevant and helpful content. Check 8 ways to effective B2B emails through using appropriate communication strategies that will improve campaign results and ultimately win the battle for potential customers.
The best newsletter ideas for Summer
We look forward to our holidays during many long, cold winter months and even planning them can be a welcome distraction. Speaking of planning, it’s time to prepare your newsletter for the summer! Let’s flirt with a few ideas for a newsletter summer fling.
Video email – create an engaging newsletter
Can video email marketing improve your brand image and boost your campaign results? Try to educate, entertain and build relationships through engaging stories through the use of video.
Can you sell a hamburger by newsletter?
Is the catering industry suited to the world of email marketing? At first thought, you might not think so - after all, how do you promote food over the Internet? Let’s take a look at how some of the biggest players in the game have dealt with this challenge and use what they’ve done as inpiration for what the rest of us can do.
8 proven ways autoresponders make email marketing more effective! #Infographic
You should definitely get to know how autoresponders work and recognize their value to email marketing. Check out our new infographic to learn new ways to use autoresponders!
The best newsletter ideas for Easter and Spring
The days are longer, the nights are warmer and we can finally put our heavy coats and gloves in the back of the closet. Winter is gone and that means it’s time to put together a great newsletter announcing your Spring and Easter promotions.
How do you create a good slogan?
Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.