Pawel Sala
FreshMail’s new look is coming soon!
We’re always looking for new ways to improve your experience with FreshMail. This summer, our online face is going to change and it looks like we will be ready in about a month.
Maria Wachal
Video email – create an engaging newsletter
Can video email marketing improve your brand image and boost your campaign results? Try to educate, entertain and build relationships through engaging stories through the use of video.
Marcin Kociuba
How to design an effective newsletter
Let’s talk about some useful tips for anyone involved in the process of creating and designing newsletters. I’ve put together these bits of advice to help you get the most of your email campaigns by making the right choices about the most important visual elements of your message.
FreshMail
Make the right first impression with your message headers
These days, when we’re buried under a huge amount of graphics and texts of every kind, the first 2 or 3 seconds decide if your recipients are interested in what you have to show them - so remember that. In this short article I will show you to make sure that your “date” with your recipients goes as well as possible!
Renata Gajoch-Bielecka
Can you sell a hamburger by newsletter?
Is the catering industry suited to the world of email marketing? At first thought, you might not think so - after all, how do you promote food over the Internet? Let’s take a look at how some of the biggest players in the game have dealt with this challenge and use what they’ve done as inpiration for what the rest of us can do.
Dominika Waligora
Are you sure you know everything about A/B tests?
Every effective marketing strategy is based on testing. Email marketing is no different - analyzing the results of different methods and solutions is the key to better campaigns.
Eliza Gniadek
Guerrilla marketing – get people talking about you!
Do you want to jumpstart your marketing without too much of financial investment? Do you need to get some buzz going around a particular project or launch? Are you trying to get the word out about a new product? Read about guerrilla marketing.
Maria Wachal
5 WordPress plugins for email marketers
Jump into email marketing with a little help from WordPress plug-ins. Start building your subscriber list directly on your website.
Renata Gajoch-Bielecka
5 things your subscribers want to tell you
The huge volume of charts, graphs and records that campaigns produce can make any email marketer forget that his subscribers are also individuals. This gave us the idea to make a list of 5 things that people in your database might say to you directly if they had the chance but probably never will.
Renata Gajoch-Bielecka
8 proven ways autoresponders make email marketing more effective! #Infographic
You should definitely get to know how autoresponders work and recognize their value to email marketing. Check out our new infographic to learn new ways to use autoresponders!
Marcin Kociuba
What’s no longer trendy in email marketing
Not long ago, I wrote about our predictions for 2015 and what we can expect to see in the field of email marketing. This time, for the sake of balance, I want to show you a few ideas whose time has passed and should now be thought of in the past tense.
Marcin Kociuba
Using email marketing to drive ecommerce sales
Do you run an internet store and you’re not sure if the investment in email marketing is worth it? Read on to put all your doubts to rest.
Marcin Kociuba
What you need to know about responsive templates in FreshMail
FreshMail Designer has been enhanced with a new functionality - responsiveness. Responsive technology lets us be sure that emails will are properly displayed at different resolutions on a variety of computer and mobile device screens.
Renata Gajoch-Bielecka
How to get people to sign up for your newsletter
Building a high-quality subscriber list is the foundation of any successful email marketing campaign. Knowing how to best position the sign-up form and the most successful methods for obtaining email addresses will help you get started faster. Here are a few suggestions.
Marcin Kociuba
My war with Outlook…
Coding newsletters can make anyone go crazy, but what is it exactly that pushes us over the edge? Take a look at our new blog post for advice on how to keep your sanity.
FreshMail
What’s there to like about Gmail?
Gmail is one of the biggest web-based internet service and keeps growing every day. You could fill many volumes with a detailed descriptions of Gmail’s functionalities, options and setting but let’s focus on a few features of interest to professional marketers.
Anna Lowczowska
Email marketing – still on top
Recent research has once again confirmed what we here at FreshMail know very well. It’s something that often gets lost in the media buzz over things like social media and new ways of connecting with consumers but anyone responsible for a company’s online sales knows that is it true.
Renata Gajoch-Bielecka
See what email marketing can do for you! [infographic]
Even if you use email marketing on a daily basis, you should remember that if you’re not moving forward you are moving back. You should always look for new ways to improve your email marketing strategy. In our infographic you will find a lot to inspire you on the subject of email marketing.
Renata Gajoch-Bielecka
The best newsletter ideas for Easter and Spring
The days are longer, the nights are warmer and we can finally put our heavy coats and gloves in the back of the closet. Winter is gone and that means it’s time to put together a great newsletter announcing your Spring and Easter promotions.