Marcin Kociuba
How do you create a good slogan?
Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.
Karolina Gnat
What’s the point of using hashtags in your newsletter?
It’s funny to think about how new the concept of the hashtag actually is. It only started being widely used in 2012 (even though it was actually invented in 2007), and then, for quite a while, Twitter was its exclusive home. Today, it’s a social media staple and can be found in wide use across all social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and — of course — Twitter.
Renata Gajoch-Bielecka
The best newsletter ideas for Valentine’s Day
Your customers are looking for an offer that really catches their attention in their search for something for that special someone in their lives so make sure to follow these tips for crafting your Valentine’s Day newsletter.
Anna Lowczowska
Email marketing’s top 5 most (un)wanted
Be on the lookout. There are things out there that can reduce your email marketing efforts to nothing but a pile of wasted keystrokes and bandwidth. These five culprits could kill your email marketing strategy. Here is a brief description of them and some information on how you can keep them from thwarting your plans.
Use animated GIF’s to tell a story in your newsletters
A picture is worth more than a thousand words and animation is more than just a picture. If you’re looking for a unique way to get the attention of your subscribers while simultaneously presenting your offer, GIF animations are exactly what you need.
Renata Gajoch-Bielecka
The 4 misconceptions hurting your email marketing campaign
There are lots of ways to design and implement a marketing campaign and you can endlessly argue over the “do’s and don’ts” of getting your message out to consumers. However, in email marketing, there are a few myths that are often repeated that you shouldn’t believe.
Marcin Kociuba
What can we look forward to in email marketing in 2015?
Our crystal ball isn’t very clear on the details of exactly what’s going to happen in 2015 but we can use our own observations to make some pretty good guesses about what email marketers will be talking about in 2015. These are our top five predictions.
Eliza Gniadek
Google Inbox continued… What does it mean for marketers?
Google Inbox and its new features will bring big changes to email account management. In the second article about Google Inbox we continue with a more detailed examination of the changes to the world email marketing that it could bring and what those changes might mean for marketers.
Eliza Gniadek
Christmas present for every marketer! [infographic]
December is a time of presents, wishes and positive energy. That’s why we would like to give something to you too! Take a look at what you can find under the FreshMail Christmas tree.
Marcin Kociuba
Autoresponders are here! Are you ready to use them?
Along with the new version of FreshMail we have also introduced an autoresponder function. Thanks to this solution you can improve the quality of your relations with your subscribers and all with automatical way that doesn’t require your regular commitment. How does it work? You will find out reading this article.
Eliza Gniadek
New from FreshMail – Cycle Autoresponders that automate your email marketing
FreshMail 6.0 will impress you with lots of new features, including the ability to set up cyclical campaigns. As the name suggests, you can now set up emails to be sent to your subscribers automatically at regular intervals that you choose. Just set up the parameters once and then let FreshMail do the rest.
Pawel Sala
Updated, expanded, faster and easier – FreshMail Designer 2.0 is here!
In the 13 months since the premier of FreshMail Designer we have gathered a great amount of feedback and opinions about how can improve it in order to enable you to create beautiful email marketing campaigns even more easily and effectively. Today we are proud to present the new, improved and faster FreshMail Designer 2.0.
Eliza Gniadek
Google Inbox is coming! What is it and what does it mean for you?
Everyone in email marketing needs to know about Google’s latest innovation. This is the first in a two-part series taking a look at the changes that are coming to the way Gmail works and how Inbox might influence the way you communicate with your subscribers.
Karolina Gnat
The essentials of an effective landing page
In a broad sense, any page a visitor to your website may ‘land on’ can obviously be called a ‘landing page’. For email marketing and ad campaigns, however, it is of paramount importance to design special landing pages, fine-tuned and personalised for their only purpose: conversion of the visitor into a client or a lead.
Renata Gajoch-Bielecka
The best newsletter ideas for Christmas
You need to be at work right now creating a newsletter to stand out from the crowd and enchant your subscribers with the magic of Christmas and… Christmas shopping. Let’s take a look at a few tips to help you make sure you get the most out of your holiday message.
Eliza Gniadek
How to craft the perfect B2B newsletter
B2B newsletters can be an incredibly invaluable marketing tool. Company newsletters are one of the most popular B2B marketing tactics used, and almost 70 percent of marketers agree that newsletters are one of the most effective ways to get a company’s message out.
Anna Lowczowska
A closer look: using customer personas to increase conversions
As marketers, we tend to define our target audience through demographics. We consider genders, ages, socioeconomics, geolocations, purchasing behaviors, and more. But, the truth is, there’s a whole other piece to building that customer profile and full customer persona.
Karolina Gnat
What are rich snippets?
About 90 percent off all online experiences begin with search — and, in those search results, you’ll see not only the URL, but a short description of the site it’s attached to. That short description is called a snippet..
Renata Gajoch-Bielecka
Why email marketing? 5 reasons to love it!
Email marketing continues to be a strong player in the high-return marketing channels game — but not everyone is playing. If you’re one of the players missing the game, you’re, well, missing out. Here are just a few of the benefits to email marketing.