The psychology of the Call to Action

By designing a 'call to action' the aim is to optimize conversion - you want people to click the CTA, see the offer and buy a product. Take a look at these golden rules to follow if you want to give your call to action that extra element of persuasion that counts for so much in email marketing campaigns.

When does email marketing turn into remarketing?

A great as it would be if every person that visited your site purchased right away, the odds of that happening are rather low. So, you need a way to follow up, shorten that long tail, and convert that lead into a sale. Enter remarketing, which is, more or less, a fancy term for following up on your leads.

Publicity – make it works for you!

Publicity is the lifeblood of any actor on the public stage and it’s generally agreed that more is better. Anything that gets your name or product in front of consumers is should be welcomed. While you can’t control what is said and written about you, your company should have some kind of strategy in place to manage your name and image to the greatest extent possible and to use whatever you can to your advantage.

The best newsletters ideas for Autumn

This is the time of the year we start getting cold and think about having a nice dinner at home. We buy boots, sweaters, scarves and coats and everything else we need to keep the coming chill away. The cold and wet weather makes it easier to convince your subscribers to stay home and buy the ‘must haves’ of the season online. Let’s have a look at how to use newsletters to best take advantage of this opportunity.

How to give email marketing a social life

It is essential to integrate email marketing and social media as part of a comprehensive strategy which will maximize the effectiveness of the overall marketing plan. By implementing such a multi-pronged approach, interaction with customers can be maximized throughout both components.

10 metrics you should measure in email marketing

You use newsletters as part of your online marketing strategy because you already know that they can get results for your business. Do you measure the results? Do you even know, how to do it? Let’s take a look...

Taking Pinterest beyond arts and crafts

Once by invite only, it seems everyone is on Pinterest these days. And while Pinterest is a fabulous way to find decorating ideas, easy DIY up-do’s, projects for the kiddos – you name it, it’s also a great vehicle for marketing and promotions… if you know how to use it.

Specialists on email personalization – watch the video

Two of Eventful’s engineers - Paul Ramirez and Ryan Blomberg - have created a revolutionary recommendation engine that helps with personalization by sending alerts to subscribers interested in certain concerts and events. Their tool helps to increase sales by 66%! But what if you can’t use a team of engineers in your project?

How to write a good email – tips for copywriters

Clear and compelling copywriting is essential to the success of any effective email campaign. Don’t make the mistake of thinking that an attractive, visually appealing newsletter will be enough to engage your subscribers. Without clear and concise information regarding what is being offered or promoted, your message will not deliver the results you are looking for.

What kind of email marketer are you? [Infographic]

The proper use of the features of email marketing software requires practice that only experienced marketers will have. Check what kind of email marketer are you and what you can do to develop your abilities.

The best newsletter ideas for Halloween

Soon we will see the ghosts, monsters and pumpkins that tell us it's time for Halloween. Holidays like this are an excellent opportunity to get the attention of new customers and to get repeat business from your existing client base. We’ve prepared a few tricks on how to turn Halloween into a treat for your business!

The 7 best shopping cart softwares

One of the first and most important choices you have to make in the process of setting up an internet store is which software to use. There are lots of options available on the market today, from free platforms to dedicated solutions created specifically for you. We’ve put together a list of seven of the most popular softwares that could be right for you.

How to use a blog in your marketing strategy

Blogs are everywhere these days – and if you don’t have one you’re missing a great opportunity to connect with your business audience. However, simply writing “something” does not a blog make – you need to be a bit more strategic with how you use your blog in order to reap the most benefit and make it a true part of your marketing plan.

5 rules of email marketing etiquette

You should always remember good manners and knowledge of the applicable customs in every day life when dealing with people. The same applies to the job of email marketer.

6 things you should know about HTML code

Let’s say you’ve just opened a new message in your inbox and you are amazed by its layout and the technical solutions used. Or maybe the newsletter you’ve designed displays incorrectly in various email clients and you don’t know what the problem is. The explanations for both situations is the HTML code that was used.

Email marketing conferences and summits

You might think that you know just about everything you need to know about email marketing. All you have to do is put together a visually appealing message with a concise but compelling text, send it to your database and then wait for the response. I mean, you learned how to do it a few years ago so you know all you need to know, right? 

What the ALS Ice Bucket Challenge taught us about going viral

The ALS ice bucket challenge may be the biggest example of viral marketing we’ve ever seen – and with that kind of scale comes many lessons learned. Here are a few of the things the ALS ice bucket challenge taught us about going viral.

The “Opt-down” procedure – what is it?

If you listen to them carefully, they will stay with you longer. So send your clients messages that will interest them and do so as often as you can without testing their patience. But how do you obtain information regarding your recipients’ preferences in the first place? You can do so by using the Opt-down procedure.

A word about the ideal length for your subject line

Subject lines have to be eye-catching. You have only one or two seconds to make your recipients pay attention to your message. Why all the fuss and buzz about subject lines? Because it’s the main factor that determines the Open Rate of your whole campaign.