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The “Opt-down” procedure – what is it?

If you listen to them carefully, they will stay with you longer. So send your clients messages that will interest them and do so as often as you can without testing their patience. But how do you obtain information regarding your recipients’ preferences in the first place? You can do so by using the Opt-down procedure.

A word about the ideal length for your subject line

Subject lines have to be eye-catching. You have only one or two seconds to make your recipients pay attention to your message. Why all the fuss and buzz about subject lines? Because it’s the main factor that determines the Open Rate of your whole campaign. 

How your online shop can benefit from email marketing

As an online retailer, you should remember that communication with your customers via email should be an integral part of your marketing strategy. We know that not only do customers prefer to receive communication from you in this form but also that it is the most effective way to get results. Is a newsletter all you can get from the email marketing?

8 tips for creating a perfect email signature

Most people consider an email signature as something not worth thinking about. Whereas it can be used as a way to sell your product or inform your recipient about something, it can also cause your message to be labeled as spam. You should know several simple rules regarding email signatures if you want them to work for you rather than against you.

The march toward mobile moves on – keep up or get left behind

The number of emails that are opened on mobile devices continues to rise with each passing year. It’s enough to look at your own habits and those of the people around you to see the trend for yourself. What does this mean for you when it's time to create, design and send your next campaign?

Where to find design inspiration for your website and blog

Launching a new website or blog is, undoubtedly, an exciting time – but to make that launch a success, you need to make a solid first impression. That first impression takes viewers just seconds to make – but countless hours to influence. And, beyond your actual text and services, there’s an even more important factor: your design.

How to reduce the number of people who sign off from your list

Have you noticed that more and more subscribers are signing off from your mailing list? How do you avoid this and keep subscribers engaged? Keep reading to find out the secret of successful email marketers.

Inspiring newsletters (part 2)

We’d like to invite you to read the second article of our series, in which we present inspiring newsletters from all over the world. Get inspired! 

Make your newsletter a fancy one by using this free web apps

You don’t need to be a pro to create a fancy newsletter. Many free apps and online tools are available on the internet and all you need to know is where to find them without spending too much time searching. Check out these apps and pick one to give your newsletter that extra “something” you’ve been missing.

The 6 most common mistakes in email marketing – can you avoid them?

Email marketing is a popular tactic integral to many companies’ marketing plans – and with approximately 77% of consumers preferring to receive marketing communications via this media, it’s popular for a good reason. But, as with anything, email marketing is only successful if deployed properly… get more from your email marketing efforts by avoiding these common mistakes.

Newsletter popup – use it right please!

Having an adversarial relationship with your subscribers is obviously something you want to avoid. Let’s use this as a starting point when discussing how to use popups as part of your marketing strategy. Popups are a powerful tool that can bring great benefits when used properly but also do great damage when used carelessly.  

Three things from current email marketing research that you should know

In this article we want to share three brief items with you - a bit of good news, a warning and one of the most basic but helpful tips anyone sending an email marketing campaign can follow. Find out what are these.

Adding symbols to the subject line of your email

Our recipients’ inboxes are constantly being flooded with thousands of messages. Here’s how to make sure that your customers don’t overlook your emails. Learn to stand out!

The spam trap – what it is and how not to get caught

The ongoing fight against spam rages on. We all do our best to reduce the number of unwanted emails sent through the internet. One of the tools used to outsmart spammers is the  so-called spam trap. Read our article and find out more.

Gmail is planning to present email campaigns as a gallery

YES! Great news has appeared on Gmail’s blog. Google is refreshing and updating ‘Promotions’ tab display. We will soon see deals, offers, and other marketing emails with more graphics, more colors and they will be presented much more attractively.Our strategy deparment is already looking forward to taking advantage of new possibilities!

14 free content marketing tools

Content marketing becomes more and more important part of digital marketing. That's why it's good to know some tools which will help you to enrich your content marketing. We described a few helpful tools to support your work on interactive photos, graphics and iconographics.

Inspiring newsletters (part 1)

Internet is like a sea of inspiration, also for email marketing. Since a while you can find a section with ‘Inspiring newsletters’ on our website. We want to show that newsletter can be (more! It should be) not only effective but also attractive form of communication.

Permission marketing – do it right!

Read about permission marketing. Only this way ensures the optimization of results, the favor of subscribers. What’s the most important, it means no worries about legal matters.

Email marketing leads in efficiency – Gigaom report summary

No matter, if for purpose of increasing your sell or building the image of your company. Email marketing is still foremost and most marketers will approve it.