How to measure the effectiveness of your content marketing strategy

Content marketing is a complex art, and it is becoming more so by the day. It is imperative that you know how to measure the results of every piece of content you produce, but doing so can be an exceptionally daunting task.

Cost per click vs. cost per impression

Are you getting the most out of your online advertising initiative? If you are focused too heavily on cost per click, chances are you are missing out on at least part of the revenue your content could be generating. The same holds true for relying too heavily on cost per impression. There are clearly instances when one method or the other will work more to your advantage.

Shockvertising – does it have more pros or cons?

Marketers face the double challenge of getting their message to stand out in a world crowded with advertisements and getting that message to stick in consumers’ minds. Using surprising and unusual images is probably the oldest trick in the bag for this task and we have all seen ads that succeed by giving us an unexpected twist.

8 effective Facebook marketing strategies

Facebook has become a major player in Internet marketing, with some people reporting average ROIs in the 200 percent category and sometimes better. It has become a driving force in conversions and a vital element in many companies’ branding and content strategies.

How do you create a good slogan?

Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.

What’s the point of using hashtags in your newsletter?

It’s funny to think about how new the concept of the hashtag actually is. It only started being widely used in 2012 (even though it was actually invented in 2007), and then, for quite a while, Twitter was its exclusive home. Today, it’s a social media staple and can be found in wide use across all social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and — of course — Twitter.

Google Inbox is coming! What is it and what does it mean for you?

Everyone in email marketing needs to know about Google’s latest innovation. This is the first in a two-part series taking a look at the changes that are coming to the way Gmail works and how Inbox might influence the way you communicate with your subscribers.

The essentials of an effective landing page

In a broad sense, any page a visitor to your website may ‘land on’ can obviously be called a ‘landing page’. For email marketing and ad campaigns, however, it is of paramount importance to design special landing pages, fine-tuned and personalised for their only purpose: conversion of the visitor into a client or a lead.

A closer look: using customer personas to increase conversions

As marketers, we tend to define our target audience through demographics. We consider genders, ages, socioeconomics, geolocations, purchasing behaviors, and more. But, the truth is, there’s a whole other piece to building that customer profile and full customer persona.

What are rich snippets?

About 90 percent off all online experiences begin with search — and, in those search results, you’ll see not only the URL, but a short description of the site it’s attached to. That short description is called a snippet..

Why email marketing? 5 reasons to love it!

Email marketing continues to be a strong player in the high-return marketing channels game — but not everyone is playing. If you’re one of the players missing the game, you’re, well, missing out. Here are just a few of the benefits to email marketing.

5 Things YouTube can teach you about email marketing

This post will concentrate on how YouTube works and the lessons you can apply to your own marketing activities. If you are still in the early stages of the learning curve of how to effectively get your message out to your subscribers, take a look at these five lessons that YouTube can teach beginners in the world of email marketing.

How to give email marketing a social life

It is essential to integrate email marketing and social media as part of a comprehensive strategy which will maximize the effectiveness of the overall marketing plan. By implementing such a multi-pronged approach, interaction with customers can be maximized throughout both components.

Taking Pinterest beyond arts and crafts

Once by invite only, it seems everyone is on Pinterest these days. And while Pinterest is a fabulous way to find decorating ideas, easy DIY up-do’s, projects for the kiddos – you name it, it’s also a great vehicle for marketing and promotions… if you know how to use it.

Specialists on email personalization – watch the video

Two of Eventful’s engineers - Paul Ramirez and Ryan Blomberg - have created a revolutionary recommendation engine that helps with personalization by sending alerts to subscribers interested in certain concerts and events. Their tool helps to increase sales by 66%! But what if you can’t use a team of engineers in your project?

How to use a blog in your marketing strategy

Blogs are everywhere these days – and if you don’t have one you’re missing a great opportunity to connect with your business audience. However, simply writing “something” does not a blog make – you need to be a bit more strategic with how you use your blog in order to reap the most benefit and make it a true part of your marketing plan.

Email marketing conferences and summits

You might think that you know just about everything you need to know about email marketing. All you have to do is put together a visually appealing message with a concise but compelling text, send it to your database and then wait for the response. I mean, you learned how to do it a few years ago so you know all you need to know, right? 

What the ALS Ice Bucket Challenge taught us about going viral

The ALS ice bucket challenge may be the biggest example of viral marketing we’ve ever seen – and with that kind of scale comes many lessons learned. Here are a few of the things the ALS ice bucket challenge taught us about going viral.

Newsletter popup – use it right please!

Having an adversarial relationship with your subscribers is obviously something you want to avoid. Let’s use this as a starting point when discussing how to use popups as part of your marketing strategy. Popups are a powerful tool that can bring great benefits when used properly but also do great damage when used carelessly.