Using email marketing to drive ecommerce sales

Do you run an internet store and you’re not sure if the investment in email marketing is worth it? Read on to put all your doubts to rest.

Email marketing – still on top

Recent research has once again confirmed what we here at FreshMail know very well. It’s something that often gets lost in the media buzz over things like social media and new ways of connecting with consumers but anyone responsible for a company’s online sales knows that is it true.

Using visual content to engage your audience

How your business can capitalize on the most current trends in visual content marketing? Here are nine things that are being employed by some of the world’s major brands that you can start doing right now to increase the effectiveness of your visual content marketing strategy.

Relationship marketing – what is it and how can you use it?

Different kinds of marketing campaigns work in different ways and we can divide the field into a few distinct branches, like relationship marketing. What is relationship marketing? It focuses on personalized communication with each customer. It It aims to build, develop and maintain the relationship between the customer and the company - development which benefits each party.

What strategies will we see in the future of ecommerce?

Over the past few years, the retail industry has seen a virtual explosion of new business coming from smartphones and other mobile devices. This development gives retailers the opportunity to greatly expand the reach of their businesses. The days of the local or regional retailer are disappearing rapidly, and a new era of retail with a truly global reach and potential customer base is rapidly emerging to take its place.

Why should you create an app for your business?

Does your business really need its own mobile app? No matter what size your business may be, mobile isn’t even the future anymore – it’s the present. If your business doesn’t have mobile communications as part of its branding strategy, that will spell trouble in the near future.

Integrate your email campaigns and your social media presence [infographic]

You already use email marketing to reach the people who want to hear from you. Your company is also already visible on multiple social media platforms - right? - so your fans can engage with you in whichever way they choose. The inevitable question then becomes how to best seamlessly integrate these two pillars of your online presence.

How to measure the effectiveness of your content marketing strategy

Content marketing is a complex art, and it is becoming more so by the day. It is imperative that you know how to measure the results of every piece of content you produce, but doing so can be an exceptionally daunting task.

Cost per click vs. cost per impression

Are you getting the most out of your online advertising initiative? If you are focused too heavily on cost per click, chances are you are missing out on at least part of the revenue your content could be generating. The same holds true for relying too heavily on cost per impression. There are clearly instances when one method or the other will work more to your advantage.

Shockvertising – does it have more pros or cons?

Marketers face the double challenge of getting their message to stand out in a world crowded with advertisements and getting that message to stick in consumers’ minds. Using surprising and unusual images is probably the oldest trick in the bag for this task and we have all seen ads that succeed by giving us an unexpected twist.

8 effective Facebook marketing strategies

Facebook has become a major player in Internet marketing, with some people reporting average ROIs in the 200 percent category and sometimes better. It has become a driving force in conversions and a vital element in many companies’ branding and content strategies.

How do you create a good slogan?

Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.

What’s the point of using hashtags in your newsletter?

It’s funny to think about how new the concept of the hashtag actually is. It only started being widely used in 2012 (even though it was actually invented in 2007), and then, for quite a while, Twitter was its exclusive home. Today, it’s a social media staple and can be found in wide use across all social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and — of course — Twitter.

Google Inbox is coming! What is it and what does it mean for you?

Everyone in email marketing needs to know about Google’s latest innovation. This is the first in a two-part series taking a look at the changes that are coming to the way Gmail works and how Inbox might influence the way you communicate with your subscribers.

The essentials of an effective landing page

In a broad sense, any page a visitor to your website may ‘land on’ can obviously be called a ‘landing page’. For email marketing and ad campaigns, however, it is of paramount importance to design special landing pages, fine-tuned and personalised for their only purpose: conversion of the visitor into a client or a lead.

A closer look: using customer personas to increase conversions

As marketers, we tend to define our target audience through demographics. We consider genders, ages, socioeconomics, geolocations, purchasing behaviors, and more. But, the truth is, there’s a whole other piece to building that customer profile and full customer persona.

What are rich snippets?

About 90 percent off all online experiences begin with search — and, in those search results, you’ll see not only the URL, but a short description of the site it’s attached to. That short description is called a snippet..

Why email marketing? 5 reasons to love it!

Email marketing continues to be a strong player in the high-return marketing channels game — but not everyone is playing. If you’re one of the players missing the game, you’re, well, missing out. Here are just a few of the benefits to email marketing.

5 Things YouTube can teach you about email marketing

This post will concentrate on how YouTube works and the lessons you can apply to your own marketing activities. If you are still in the early stages of the learning curve of how to effectively get your message out to your subscribers, take a look at these five lessons that YouTube can teach beginners in the world of email marketing.