5 Things YouTube can teach you about email marketing

This post will concentrate on how YouTube works and the lessons you can apply to your own marketing activities. If you are still in the early stages of the learning curve of how to effectively get your message out to your subscribers, take a look at these five lessons that YouTube can teach beginners in the world of email marketing.

The psychology of the Call to Action

By designing a 'call to action' the aim is to optimize conversion - you want people to click the CTA, see the offer and buy a product. Take a look at these golden rules to follow if you want to give your call to action that extra element of persuasion that counts for so much in email marketing campaigns.

The best newsletters ideas for Autumn

This is the time of the year we start getting cold and think about having a nice dinner at home. We buy boots, sweaters, scarves and coats and everything else we need to keep the coming chill away. The cold and wet weather makes it easier to convince your subscribers to stay home and buy the ‘must haves’ of the season online. Let’s have a look at how to use newsletters to best take advantage of this opportunity.

Taking Pinterest beyond arts and crafts

Once by invite only, it seems everyone is on Pinterest these days. And while Pinterest is a fabulous way to find decorating ideas, easy DIY up-do’s, projects for the kiddos – you name it, it’s also a great vehicle for marketing and promotions… if you know how to use it.

How to write a good email – tips for copywriters

Clear and compelling copywriting is essential to the success of any effective email campaign. Don’t make the mistake of thinking that an attractive, visually appealing newsletter will be enough to engage your subscribers. Without clear and concise information regarding what is being offered or promoted, your message will not deliver the results you are looking for.

What kind of email marketer are you? [Infographic]

The proper use of the features of email marketing software requires practice that only experienced marketers will have. Check what kind of email marketer are you and what you can do to develop your abilities.

The best newsletter ideas for Halloween

Soon we will see the ghosts, monsters and pumpkins that tell us it's time for Halloween. Holidays like this are an excellent opportunity to get the attention of new customers and to get repeat business from your existing client base. We’ve prepared a few tricks on how to turn Halloween into a treat for your business!

The 7 best shopping cart softwares

One of the first and most important choices you have to make in the process of setting up an internet store is which software to use. There are lots of options available on the market today, from free platforms to dedicated solutions created specifically for you. We’ve put together a list of seven of the most popular softwares that could be right for you.

How to use a blog in your marketing strategy

Blogs are everywhere these days – and if you don’t have one you’re missing a great opportunity to connect with your business audience. However, simply writing “something” does not a blog make – you need to be a bit more strategic with how you use your blog in order to reap the most benefit and make it a true part of your marketing plan.

5 rules of email marketing etiquette

You should always remember good manners and knowledge of the applicable customs in every day life when dealing with people. The same applies to the job of email marketer.

6 things you should know about HTML code

Let’s say you’ve just opened a new message in your inbox and you are amazed by its layout and the technical solutions used. Or maybe the newsletter you’ve designed displays incorrectly in various email clients and you don’t know what the problem is. The explanations for both situations is the HTML code that was used.

A word about the ideal length for your subject line

Subject lines have to be eye-catching. You have only one or two seconds to make your recipients pay attention to your message. Why all the fuss and buzz about subject lines? Because it’s the main factor that determines the Open Rate of your whole campaign. 

How your online shop can benefit from email marketing

As an online retailer, you should remember that communication with your customers via email should be an integral part of your marketing strategy. We know that not only do customers prefer to receive communication from you in this form but also that it is the most effective way to get results. Is a newsletter all you can get from the email marketing?

8 tips for creating a perfect email signature

Most people consider an email signature as something not worth thinking about. Whereas it can be used as a way to sell your product or inform your recipient about something, it can also cause your message to be labeled as spam. You should know several simple rules regarding email signatures if you want them to work for you rather than against you.

Where to find design inspiration for your website and blog

Launching a new website or blog is, undoubtedly, an exciting time – but to make that launch a success, you need to make a solid first impression. That first impression takes viewers just seconds to make – but countless hours to influence. And, beyond your actual text and services, there’s an even more important factor: your design.

Inspiring newsletters (part 2)

We’d like to invite you to read the second article of our series, in which we present inspiring newsletters from all over the world. Get inspired! 

Make your newsletter a fancy one by using this free web apps

You don’t need to be a pro to create a fancy newsletter. Many free apps and online tools are available on the internet and all you need to know is where to find them without spending too much time searching. Check out these apps and pick one to give your newsletter that extra “something” you’ve been missing.

The 6 most common mistakes in email marketing – can you avoid them?

Email marketing is a popular tactic integral to many companies’ marketing plans – and with approximately 77% of consumers preferring to receive marketing communications via this media, it’s popular for a good reason. But, as with anything, email marketing is only successful if deployed properly… get more from your email marketing efforts by avoiding these common mistakes.

Newsletter popup – use it right please!

Having an adversarial relationship with your subscribers is obviously something you want to avoid. Let’s use this as a starting point when discussing how to use popups as part of your marketing strategy. Popups are a powerful tool that can bring great benefits when used properly but also do great damage when used carelessly.