Karolina Gnat
The essentials of an effective landing page
In a broad sense, any page a visitor to your website may ‘land on’ can obviously be called a ‘landing page’. For email marketing and ad campaigns, however, it is of paramount importance to design special landing pages, fine-tuned and personalised for their only purpose: conversion of the visitor into a client or a lead.
Renata Gajoch-Bielecka
The best newsletter ideas for Christmas
You need to be at work right now creating a newsletter to stand out from the crowd and enchant your subscribers with the magic of Christmas and… Christmas shopping. Let’s take a look at a few tips to help you make sure you get the most out of your holiday message.
Eliza Gniadek
How to craft the perfect B2B newsletter
B2B newsletters can be an incredibly invaluable marketing tool. Company newsletters are one of the most popular B2B marketing tactics used, and almost 70 percent of marketers agree that newsletters are one of the most effective ways to get a company’s message out.
Pawel Sala
5 Things YouTube can teach you about email marketing
This post will concentrate on how YouTube works and the lessons you can apply to your own marketing activities. If you are still in the early stages of the learning curve of how to effectively get your message out to your subscribers, take a look at these five lessons that YouTube can teach beginners in the world of email marketing.
Eliza Gniadek
The psychology of the Call to Action
By designing a 'call to action' the aim is to optimize conversion - you want people to click the CTA, see the offer and buy a product. Take a look at these golden rules to follow if you want to give your call to action that extra element of persuasion that counts for so much in email marketing campaigns.
Renata Gajoch-Bielecka
The best newsletters ideas for Autumn
This is the time of the year we start getting cold and think about having a nice dinner at home. We buy boots, sweaters, scarves and coats and everything else we need to keep the coming chill away. The cold and wet weather makes it easier to convince your subscribers to stay home and buy the ‘must haves’ of the season online. Let’s have a look at how to use newsletters to best take advantage of this opportunity.
Eliza Gniadek
Taking Pinterest beyond arts and crafts
Once by invite only, it seems everyone is on Pinterest these days. And while Pinterest is a fabulous way to find decorating ideas, easy DIY up-do’s, projects for the kiddos – you name it, it’s also a great vehicle for marketing and promotions… if you know how to use it.
Anna Lowczowska
How to write a good email – tips for copywriters
Clear and compelling copywriting is essential to the success of any effective email campaign. Don’t make the mistake of thinking that an attractive, visually appealing newsletter will be enough to engage your subscribers. Without clear and concise information regarding what is being offered or promoted, your message will not deliver the results you are looking for.
Marcin Kociuba
What kind of email marketer are you? [Infographic]
The proper use of the features of email marketing software requires practice that only experienced marketers will have. Check what kind of email marketer are you and what you can do to develop your abilities.
Renata Gajoch-Bielecka
The best newsletter ideas for Halloween
Soon we will see the ghosts, monsters and pumpkins that tell us it's time for Halloween. Holidays like this are an excellent opportunity to get the attention of new customers and to get repeat business from your existing client base. We’ve prepared a few tricks on how to turn Halloween into a treat for your business!
Pawel Sala
The 7 best shopping cart softwares
One of the first and most important choices you have to make in the process of setting up an internet store is which software to use. There are lots of options available on the market today, from free platforms to dedicated solutions created specifically for you. We’ve put together a list of seven of the most popular softwares that could be right for you.
Eliza Gniadek
How to use a blog in your marketing strategy
Blogs are everywhere these days – and if you don’t have one you’re missing a great opportunity to connect with your business audience. However, simply writing “something” does not a blog make – you need to be a bit more strategic with how you use your blog in order to reap the most benefit and make it a true part of your marketing plan.
5 rules of email marketing etiquette
You should always remember good manners and knowledge of the applicable customs in every day life when dealing with people. The same applies to the job of email marketer.
Eliza Gniadek
6 things you should know about HTML code
Let’s say you’ve just opened a new message in your inbox and you are amazed by its layout and the technical solutions used. Or maybe the newsletter you’ve designed displays incorrectly in various email clients and you don’t know what the problem is. The explanations for both situations is the HTML code that was used.
A word about the ideal length for your subject line
Subject lines have to be eye-catching. You have only one or two seconds to make your recipients pay attention to your message. Why all the fuss and buzz about subject lines? Because it’s the main factor that determines the Open Rate of your whole campaign.
Anna Lowczowska
How your online shop can benefit from email marketing
As an online retailer, you should remember that communication with your customers via email should be an integral part of your marketing strategy. We know that not only do customers prefer to receive communication from you in this form but also that it is the most effective way to get results. Is a newsletter all you can get from the email marketing?
Marcin Kociuba
8 tips for creating a perfect email signature
Most people consider an email signature as something not worth thinking about. Whereas it can be used as a way to sell your product or inform your recipient about something, it can also cause your message to be labeled as spam. You should know several simple rules regarding email signatures if you want them to work for you rather than against you.
Marcin Kociuba
Where to find design inspiration for your website and blog
Launching a new website or blog is, undoubtedly, an exciting time – but to make that launch a success, you need to make a solid first impression. That first impression takes viewers just seconds to make – but countless hours to influence. And, beyond your actual text and services, there’s an even more important factor: your design.
Marcin Kociuba
Inspiring newsletters (part 2)
We’d like to invite you to read the second article of our series, in which we present inspiring newsletters from all over the world. Get inspired!