Renata Gajoch-Bielecka
The best newsletter ideas for Easter and Spring
The days are longer, the nights are warmer and we can finally put our heavy coats and gloves in the back of the closet. Winter is gone and that means it’s time to put together a great newsletter announcing your Spring and Easter promotions.
Pawel Sala
Here it is – our 2015 Best Practices for Email Newsletter Coding!
This year, our annual analysis of the CSS support properties of all the most popular email services goes into more detail than ever before. We've broken down all the statistics chart-by-chart with everything you need to know to make sure your newsletters display perfectly.
Upgrade your email marketing with a Follow-Up Autoresponder!
We are constantly at work developing new features that will let you automate your email marketing. One of the newest solutions is our Follow-Up Autoresponder. Keep reading to see what it can do for you.
Renata Gajoch-Bielecka
Integrate your email campaigns and your social media presence [infographic]
You already use email marketing to reach the people who want to hear from you. Your company is also already visible on multiple social media platforms - right? - so your fans can engage with you in whichever way they choose. The inevitable question then becomes how to best seamlessly integrate these two pillars of your online presence.
Marcin Kociuba
FreshMail’s new Click Autoresponder – see what it can do for you!
FreshMail has introduced a new Click Autoresponder, which is activated when a subscriber clicks on a link in an email from your campaign. What’s the best way to use this new feature and use it to improve the quality of your newsletter communication? Read on.
Marcin Kociuba
Boost your email marketing using the new Open Autoresponder
One of FreshMail’s newest features is an Open Autoresponder that takes care of all your subscriber correspondence after a campaign email is opened. If you haven’t started using it yet, take a look at what you’re missing out on!
Renata Gajoch-Bielecka
Turning talking, teaching and training into sales
Your newsletter can also be a powerful medium for building and maintaining your customer base through education, training and product information. Building a relationship with subscribers through the educational potential of newsletters pays off in the long term.
Pawel Sala
New templates in FreshMail!
Our templates library is now even bigger. Now you can browse from among dozens of beautiful designs and select whatever works for you. There is something for everyone and more templates are being added all the time.
Karolina Gnat
Using coupons and discounts in email marketing
If you sell anything online, you will eventually be faced with offering some kind of discount. When that happens, you will have a few decisions to make...
Renata Gajoch-Bielecka
Simplifying the checkout process on your e-commerce site
There is no doubt that the future is bright for online retail. This past holiday shopping season was a clear indicator that people are embracing the idea of shopping online more than ever before and brick-and-mortar stores are clearly feeling the pinch.
Eliza Gniadek
8 effective Facebook marketing strategies
Facebook has become a major player in Internet marketing, with some people reporting average ROIs in the 200 percent category and sometimes better. It has become a driving force in conversions and a vital element in many companies’ branding and content strategies.
Marcin Kociuba
How do you create a good slogan?
Successful slogans aren’t just a blend of a few words. They’re one of the most important elements of an advertising campaign and can turn an ordinary, forgettable message into something worth remembering since the best slogans stay in the memory of consumers for years.
Renata Gajoch-Bielecka
The best newsletter ideas for Valentine’s Day
Your customers are looking for an offer that really catches their attention in their search for something for that special someone in their lives so make sure to follow these tips for crafting your Valentine’s Day newsletter.
Anna Lowczowska
Email marketing’s top 5 most (un)wanted
Be on the lookout. There are things out there that can reduce your email marketing efforts to nothing but a pile of wasted keystrokes and bandwidth. These five culprits could kill your email marketing strategy. Here is a brief description of them and some information on how you can keep them from thwarting your plans.
Use animated GIF’s to tell a story in your newsletters
A picture is worth more than a thousand words and animation is more than just a picture. If you’re looking for a unique way to get the attention of your subscribers while simultaneously presenting your offer, GIF animations are exactly what you need.
Renata Gajoch-Bielecka
The 4 misconceptions hurting your email marketing campaign
There are lots of ways to design and implement a marketing campaign and you can endlessly argue over the “do’s and don’ts” of getting your message out to consumers. However, in email marketing, there are a few myths that are often repeated that you shouldn’t believe.
Eliza Gniadek
Google Inbox continued… What does it mean for marketers?
Google Inbox and its new features will bring big changes to email account management. In the second article about Google Inbox we continue with a more detailed examination of the changes to the world email marketing that it could bring and what those changes might mean for marketers.
Eliza Gniadek
Christmas present for every marketer! [infographic]
December is a time of presents, wishes and positive energy. That’s why we would like to give something to you too! Take a look at what you can find under the FreshMail Christmas tree.
Eliza Gniadek
New from FreshMail – Cycle Autoresponders that automate your email marketing
FreshMail 6.0 will impress you with lots of new features, including the ability to set up cyclical campaigns. As the name suggests, you can now set up emails to be sent to your subscribers automatically at regular intervals that you choose. Just set up the parameters once and then let FreshMail do the rest.