16 worst social media mistakes

Social media platforms can be great tools or enemies for your business. Depending on how your run your social media communication you can gain a huge following or endanger the reputation of your brand.

How to prepare a great webinar

Do you want to increase the awareness of your brand, make contacts and attract new customers? Start organising webinars! See what webinars can do for you, how to prepare them, which platforms to use and how to promote them.

23 best free social media tools

Does managing social media profiles take too much of your time? Are missing precise statistics or do you not know how to find influencers who will promote your content? Here are 23 free social media tools to solve your problems.

[Report] Social shoppers – the future of ecommerce

2.5 million Brits say they are buying on mobile daily. Social shoppers are the most engaged group in ecommerce. What does it mean for retailers?

Fonts in email marketing

Using the right font is sometimes a hard a task but always an important one. We’re going to cover some of the basic rules of using fonts in email marketing. You’ll get to know the different kinds and learn which ones display best on multiple devices.

Chrome plug-ins to make the work of e-marketers easier

Chrome is one of the most popular internet browsers in the world. We’ve put together 17 plug-ins that help Chrome to do more to make your work with text and graphics easier.

FreshMail at B2B Marketing Expo London

FreshMail had the pleasure of attending the B2B Marketing Expo at London’s ExCel Centre.

Latest email marketing trends from the Mail My Day Conference 2016

Check the latest email marketing trends discussed on Mai My Day - email conference and a platform which helps marketers learn, share, and grow.

30 Influencers You Should Follow on Twitter

We collected a list of 30 influencers who will inspire you to find innovative solutions to promote your company, give you advice and gladly answer your questions. Here’s some great information about content and video marketing, growth hacking, seo and social media.

Email marketing growth hacks – part 1

Check these email marketing growth hacks and kickstart your business.

10 Ways to build your own mailing list in B2B

Don’t know how to build your own mailing list in B2B? We’re going to take a look at the techniques that work best and the tools you will need to get started.

The 7 Golden Rules of Email Marketing for Startups

The world of startups could use a short list of the most important email marketing best practices. The golden rules of email marketing for startups. They're proven, simple, time-efficient gems of uncommon sense.

Free use of Facebook to drive high email conversion rates

Find out how the free use of Facebook can drive high email conversion rates and make your email marketing campaigns even more effective.

6 Marketing Automation Tips to Empower Your Small Business

To see the fastest return on email marketing and avoid common pitfalls, use these six marketing automation tips in your small business.

Drip marketing program 101

Set a drip marketing program to nurture your leads effectively through the sales cycle. Empower your sales with automated emails.

Don’t miss out on these email marketing trends of 2016

Find out what to expect regarding email marketing trends and good practices. This will definitely help you plan your marketing mix for 2016.

Newsletter ideas with Pantone 2016 colors of the year

Check newsletter ideas with Rose Quartz and Serenity - Pantone Colors of the Year 2016. Design beautiful email campaigns with FreshMail and boost your sales.

How to increase your Open Rate by segmenting subscriber databases

For email marketing to generate revenue, the content of sent messages has to adapt and be suited to the needs of the individual preferences of subscribers. Let’s take a look at how to use subscribers database segmentation to boost your Open Rate.

Where has the Twitter share count gone on my website?

Twitter have removed the counter declaring that they were “simplifying the Tweet button by removing the share counter displayed alongside the button”. What are the implications for website owners, bloggers and business?