Marcin Kociuba
The best ways to increase your CTR
Click rates can show you what portion of subscribers started with your newsletter and followed the sales funnel to conversion. That what makes it one of the most important elements of email marketing.
Marcin Kociuba
Basic newsletter elements – how to make the most of them
Every message sent through an email marketing system has a defined, fixed structure. By paying careful attention to their elements, you ensure that your campaign will be easily read and understood. This article covers points you should consider when creating each part of your message.
Marcin Kociuba
The best ways to increase your open rates
Any conversation about email sooner or later turns to the subject of open rates. Almost everyone involved in email marketing from the company director all the way down to whoever designs the message is focused on this one aspect of the campaign. Is this how it should be?
Growth Hackers – the MacGyvers of the Internet
Growth hacking is the ability to see opportunities in places that seemingly don’t have any. Read more about growth hacking!
Joanna Wojcik
5 tips to increase site traffic with your content
High-quality content is your most valuable asset and if it’s original and evergreen, they’ll be timeless. It is also an efficient way to direct visitors to your business. Check out these 5 tips on how to utilize content to drive traffic to your website.
Renata Gajoch-Bielecka
Make responsive email newsletters! #infographic
Optimizing your newsletters for mobile devices is simply a must. Not only are more and more emails read on smartphones, but the number of mobile devices being used continues to grow dramatically. Our new infographic tells you everything you need to know to design responsive newsletters for this segment of your subscribers.
Renata Gajoch-Bielecka
The best newsletter ideas for Summer
We look forward to our holidays during many long, cold winter months and even planning them can be a welcome distraction. Speaking of planning, it’s time to prepare your newsletter for the summer! Let’s flirt with a few ideas for a newsletter summer fling.
Renata Gajoch-Bielecka
What can email marketing do for your startup?
Regardless of whether you think of yourself as the founder of a startup or just a beginning entrepreneur, today I want to show you what good email marketing can do for any young company.
Maria Wachal
Video email – create an engaging newsletter
Can video email marketing improve your brand image and boost your campaign results? Try to educate, entertain and build relationships through engaging stories through the use of video.
Marcin Kociuba
How to design an effective newsletter
Let’s talk about some useful tips for anyone involved in the process of creating and designing newsletters. I’ve put together these bits of advice to help you get the most of your email campaigns by making the right choices about the most important visual elements of your message.
FreshMail
Make the right first impression with your message headers
These days, when we’re buried under a huge amount of graphics and texts of every kind, the first 2 or 3 seconds decide if your recipients are interested in what you have to show them - so remember that. In this short article I will show you to make sure that your “date” with your recipients goes as well as possible!
Maria Wachal
5 WordPress plugins for email marketers
Jump into email marketing with a little help from WordPress plug-ins. Start building your subscriber list directly on your website.
Renata Gajoch-Bielecka
5 things your subscribers want to tell you
The huge volume of charts, graphs and records that campaigns produce can make any email marketer forget that his subscribers are also individuals. This gave us the idea to make a list of 5 things that people in your database might say to you directly if they had the chance but probably never will.
Renata Gajoch-Bielecka
8 proven ways autoresponders make email marketing more effective! #Infographic
You should definitely get to know how autoresponders work and recognize their value to email marketing. Check out our new infographic to learn new ways to use autoresponders!
Marcin Kociuba
What you need to know about responsive templates in FreshMail
FreshMail Designer has been enhanced with a new functionality - responsiveness. Responsive technology lets us be sure that emails will are properly displayed at different resolutions on a variety of computer and mobile device screens.
Renata Gajoch-Bielecka
How to get people to sign up for your newsletter
Building a high-quality subscriber list is the foundation of any successful email marketing campaign. Knowing how to best position the sign-up form and the most successful methods for obtaining email addresses will help you get started faster. Here are a few suggestions.
Marcin Kociuba
My war with Outlook…
Coding newsletters can make anyone go crazy, but what is it exactly that pushes us over the edge? Take a look at our new blog post for advice on how to keep your sanity.
FreshMail
What’s there to like about Gmail?
Gmail is one of the biggest web-based internet service and keeps growing every day. You could fill many volumes with a detailed descriptions of Gmail’s functionalities, options and setting but let’s focus on a few features of interest to professional marketers.
Renata Gajoch-Bielecka
See what email marketing can do for you! [infographic]
Even if you use email marketing on a daily basis, you should remember that if you’re not moving forward you are moving back. You should always look for new ways to improve your email marketing strategy. In our infographic you will find a lot to inspire you on the subject of email marketing.