Maria Wachal
What a newsletter footer can do for you
Footers are standard elements of well-designed newsletters. Additionaly you can use them to impress, draw attention or display marketing information.
Renata Gajoch-Bielecka
25 habits that will take your email marketing to the next level
Good habits great the incentives, motivate us to be better and provide inspiration for growth and improvement. This is especially true in marketing, where tracking results informs ongoing development. We’re going to take a look at the habits that can help to assure success in email marketing.
FreshMail
12 Essential Steps to Black Friday Email Marketing Success (Part Two)
Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.
FreshMail
12 Essential Steps to Black Friday Email Marketing Success (Part One)
Black Friday and Cyber Monday mark the most important weekend of the retail calendar. Follow these steps to email marketing success over the long sales weekend and maximise your sales potential. Don't be left behind and get ahead of your competition.
Marcin Kociuba
Email marketing for event promotion – what you need to know
Your promotional work doesn’t end when the event starts. Use a power of email marketing before, during and after your big day!
FreshMail
Don’t get blacklisted on Black Friday
The retail holiday Black Friday and the ecommerce holiday Cyber Monday is the time to start preparing your email list for your holiday marketing efforts.
Renata Gajoch-Bielecka
Your checklist for newsletter sign-up forms that work
If you haven’t thought about just how important your sign-up form is and what you can do to enhance its effectiveness, then now is the time! Here are a few rules to follow if you want to get the most out of your newsletter sign-up form.
Maria Wachal
[Infographic] Spooky email marketing tips for Halloween
Preparation for the biggest shopping season of the year starts soon so Halloween is a great time to remind you of all the scary things that can happen if you don’t follow some of the basic rules of email marketing.
Maria Wachal
Why you should start using email marketing automation now
Use the potential of email marketing automation to increase the effectiveness of your campaigns and reach your marketing goals. Read on to see why you need to automize right now.
Maria Wachal
100+ tools for Content Marketing
We’ve put together a list of 100 useful tools for planning, creating, distributing and promoting content on the internet and most of them are free!
Maria Wachal
Integrate your favorite apps with FreshMail using Zapier
Meet Zapier, an exceptional application that lets you connect apps with FreshMail and automate the flow of information between them with just a few clicks.
Renata Gajoch-Bielecka
Get 5 times more out of your welcome messages
A cycle of welcome messages in email marketing can be a great introduction for a new subscribers or an invitation to first-time visitors to an online store. Let’s take a look at what else they can do for your campaigns.
Renata Gajoch-Bielecka
Synergy of personalization and segmentation
The two most important factors in making this strategy possible are closely related - personalization and segmentation. Together they have a major influence on the effectiveness of any campaign and its profitability.
Marcin Kociuba
How to create a product recommendation system with tagging
Exeperience has shown, that integrating such systems is time consuming and the results are often not worth the time and effort put into them. Thanks to new functionalities from FreshMail, you can now create simple recommendation systems that work all by yourself!
Renata Gajoch-Bielecka
5 Newsletter ideas for the back-to-school season
Summer’s coming to an end and soon the leaves will fall to the ground. We go back to school, to work and... to the mall. Shopping can be the best treatment for autumn depression.
Maria Wachal
How men and women shop online
Data on gender-based shopping preferences are interesting and valuable information that can be used by anyone running an online store. Careful analysis of the details of these differences in consumer behavior presents opportunities for significant increases in sales.
FreshMail
Eyetracking – What are your subscribers really looking at?
Researchers from EDISONDA Studio have used eyetracking technology to see how messages are viewed on mobile devices. We’re going to take a look at a few of the most interesting findings of the research.
Pawel Sala
The latest version of FreshMail is here! Take a look at what’s new
I’m proud to be able to tell you about the latest version of FreshMail. The main idea behind the changes was to create a more functional, cleaner and flatter interface. The speed of the application has also been increased so now you can get your email marketing campaign going even faster.
Marcin Kociuba
Need to build your mailing list faster? Just get a tablet and FreshForm!
There are lots of ways to build a mailing list. If your goal is to expand yours as quickly as possible, there are many strategies to use both online and offline. But establishing contact with new customers when offline is now easier than ever with our new tablet application, FreshForm.