Pawel Sala
Engagement – the new fight against email spam
Given the influence that Gmail has on deliverability as a result of their dominance as an email service provider, you might be interested in learning more about what they have to say about making sure your messages reach inboxes instead of spam folders.
Karolina Gnat
The complete guide to digital marketing for small businesses
You have your internet site, your social media profiles and you have started building a subscriber database that you would like to communicate with. The first steps of online promotion are behind you but increasing your reach on the internet is a marathon without a finish line.
Marcin Kociuba
Keeping your email marketing strategy up to date
Your email marketing strategy cannot be written in stone! You always have to keep an eye on trends, follow data from your previous campaigns and have the flexibility to make changes. Take a look at our post on the importance of making sure that every aspect of your email marketing strategy is up to date.
FreshMail
Are text messages more engaging than email?
Digital marketing practices are in constant flux between what works at the moment and what might work better tomorrow. Email, it seems, is the latest tactic to come under scrutiny.
Renata Gajoch-Bielecka
5 Reasons why using a newsletter for your blog makes sense
As a blogger yourself, you might be wondering if your blog can benefit from email marketing. I have no doubt about it and I’ve put together 5 reasons to show you why.
Marcin Kociuba
The best ways to increase your CTR
Click rates can show you what portion of subscribers started with your newsletter and followed the sales funnel to conversion. That what makes it one of the most important elements of email marketing.
Renata Gajoch-Bielecka
Get more from your campaigns by using tests in FreshMail
Not sure what testing is all about and if it’s worth doing? I’m going show what tools you can use in FreshMail to optimize the effects of your campaign and ensure that your message arrives in subscriber inboxes looking and functioning exactly the way you want.
Marcin Kociuba
Basic newsletter elements – how to make the most of them
Every message sent through an email marketing system has a defined, fixed structure. By paying careful attention to their elements, you ensure that your campaign will be easily read and understood. This article covers points you should consider when creating each part of your message.
Maria Wachal
FreshMail – the most secure email marketing app in the GetApp rankings
GetApp, the largest cloud-based business apps marketplace, has released Q2 ranking of the top 25 cloud-based Email Marketing apps. FreshMail made it to the top 25!
Maria Wachal
8 ways to an effective b2b newsletter
Be bold and live up to the image of an expert in the eyes of your customers. Send relevant and helpful content. Check 8 ways to effective B2B emails through using appropriate communication strategies that will improve campaign results and ultimately win the battle for potential customers.
Pawel Sala
Get ready for FreshForm – FreshMail’s offline revolution
At FreshMail, we like to look for new solutions to help our customers make their work easier. This time, we’ve made something that will change your whole approach to email marketing... offline. We’re getting ready to introduce FreshForm.
Marcin Kociuba
The best ways to increase your open rates
Any conversation about email sooner or later turns to the subject of open rates. Almost everyone involved in email marketing from the company director all the way down to whoever designs the message is focused on this one aspect of the campaign. Is this how it should be?
Growth Hackers – the MacGyvers of the Internet
Growth hacking is the ability to see opportunities in places that seemingly don’t have any. Read more about growth hacking!
FreshMail
How to choose the right ecommerce platform for you
So you want to start selling on the internet but you still don’t know which ecommerce solution will take you where you want to go? Many online businesses are faced with the challenge of decided how and where to drive their sales.
Joanna Wojcik
5 tips to increase site traffic with your content
High-quality content is your most valuable asset and if it’s original and evergreen, they’ll be timeless. It is also an efficient way to direct visitors to your business. Check out these 5 tips on how to utilize content to drive traffic to your website.
Maria Wachal
Introducing a new feature in FreshMail Designer!
Create even more effective and visually appealing newsletters by highlighting design elements as logo, menu, or promotion. In the block layout section you can set changes to 100% width. The feature works with all email client.
Renata Gajoch-Bielecka
Make responsive email newsletters! #infographic
Optimizing your newsletters for mobile devices is simply a must. Not only are more and more emails read on smartphones, but the number of mobile devices being used continues to grow dramatically. Our new infographic tells you everything you need to know to design responsive newsletters for this segment of your subscribers.
Renata Gajoch-Bielecka
The best newsletter ideas for Summer
We look forward to our holidays during many long, cold winter months and even planning them can be a welcome distraction. Speaking of planning, it’s time to prepare your newsletter for the summer! Let’s flirt with a few ideas for a newsletter summer fling.
Renata Gajoch-Bielecka
What can email marketing do for your startup?
Regardless of whether you think of yourself as the founder of a startup or just a beginning entrepreneur, today I want to show you what good email marketing can do for any young company.