Kinds of Accounts in FreshMail
FreshMail offers different kinds of accounts to meet the needs of different users. The primary factor in determining which one is right for you is the number of mails you want to send every month (and, by extension, the number of people you want to send them to). It doesn’t matter if you are sending a newsletter once a month to a fairly small group of people with a common interest or sending weekly offers to tens of thousands of your customers – FreshMail has a plan that will give you exactly what you need.
The CTR and how to calculate yours
What is CTR? One of the email metrics that gives you direct feedback on how your customers are engaging with your email content is Click Through Rate (CTR). This metric represents the number of clicks on links in your newsletter. By tracking and analyzing your CTRs you can figure out what does and what doesn’t […]
How to keep your email list clean
A staggering 72% of consumers prefer communication with companies to happen through email. Growing your email list is essential, but only the quality email list will ensure that your marketing messages are reaching the right audience. A clean list is worth so much more than a list with bad email addresses. How to keep your […]
How to move contacts from GetResponse to FreshMail
Are you thinking of switching from GetResponse to FreshMail? Worry not, we get you covered. Migrating your subscribers is really simple and can be done in these 5 easy steps. 1. Log in to your GetResponse account and go to Contacts > Search Contacts > View all Contacts. 2. Select the list you want to […]
How to move subscribers from DotMailer to FreshMail
Are you thinking of switching from DotMailer to FreshMail? Worry not, we get you covered. Migrating your subscribers is really simple and can be done in these 5 easy steps. 1. Log in to your DotMailer account and go to Contacts > My Contacts. 2. Select the list you want to export. 3. From the […]
How to move subscribers from MailChimp to FreshMail
Are you thinking of switching from MailChimp to FreshMail? Worry not, we get you covered. Migrating your subscribers is really simple and can be done in these 5 easy steps. 1. Log in to your MailChimp account and go to Lists. 2. Select the list you want to export. 3. From the View Subscribers view […]
Setting up a series of autoresponders based on behavioural data
Previously, if you wanted to set up a series of autoresponders in FreshMail, you could use the Follow-up Autoresponder option, which allowed you to automatically send one message after another, either immediately afterwards or with a set delay. Now, you can also set up an autoresponder that varies according to the reaction of subscribers to previous messages.
Why does the appearance of my email changed in different email inboxes?
If you’ve noticed that your newsletter looks different in the template editor of FreshMail Designer than it does in email service providers, we’re here to tell you that what you see is quite normal and expected. Let us explain.
FreshMail Payments – FAQ’s
Looking for answers to questions about payments in FreshMail? Here are the answers to some common questions.
How to optimise your subscriber lists
Let’s take a look at the ways you can optimise your subscriber lists and increase the effectiveness your next email marketing campaign.
SPF Record – how to configure your domain to increase your deliverability
This guide will show you how to configure your domain so that it works in a manner consistent with the regulations followed by anti-spam measures, thus increasing the deliverability of your email marketing campaigns.
What to use for your “from email”?
Using addresses from free email service providers as a from email in your campaign can cause a significant drop in the deliverability rate of your messages. This is a result of security measures taken recently by many of the largest email service providers like Gmail, Yahoo, Hotmail and AOL. We have put together this guide to help you understand how all of this works and what kind of sending addresses deliver the best results.
Mail Guard – examine email addresses for potential issues
When you add contacts to your database, it often happens that the quality of the addresses is not what you think it is. This is where Mail Guard helps out.
How to use the Follow-Up Autoresponder
If you want a recipient who opens a message sent by a Click Autoresponder or Open Autoresponder to automatically get another message, select the Follow-Up Autoresponder. Using this feature allows you to create a series of messages all triggered by subscriber actions.
How to use the Open Autoresponder
If you want your recipients to get an automatic follow-up message from you if they open a particular email, select the ‘Campaign opens’ autoresponder. This functionality allows you to quickly react to a demonstrated interested in your offer.
How to use the Click Autoresponder
If you want your recipient to get an automatic message from you after clicking a link in one of your campaigns, select the ‘Clicks on link’ autoresponder. This function allows you to adjust the content that you send to the preferences and needs of your subscribers.
How to verify your email address
FreshMail is proud to adhere to policies and standards that are consistent with email marketing good practices. This is why we verify that the ‘From’ address that you use in your campaigns is in fact in a domain that you have access to.
How does the Sending Time Optimizer work?
The Sending Time Optimizer is an innovative solution for automatically conducting tests which until recently had to be done manually. The Sending Time Optimizer allows you to see the times at which you get the best conversion rates.
How to create a first campaign in FreshMail Designer?
Creating attractive newsletters is easy in FreshMail Designer. We’ve put together a few tips and reminders to help you make exactly what you want in as few clicks as possible.
How to use the Sign-Up Autoresponder
If you want a subscriber to get a series of messages after subscribing to a list, for example with different parts of an online offer, select the ‘Signup to subscriber list’ autoresponder. This function will let you automate your messages sent in response to customer actions.
How to use the Cycle Autoresponder
Some of our clients send their newsletters quite regularly and if you’re in this group, the ‘Cyclical campaign’ autoresponder has been created just for you. This function allows you to send campaigns automatically.
How to manage your campaigns
FreshMail 6.0 allows you to easily manage all of your campaigns and autoresponders on one page!
Library – create, edit and sort the templates all in one place!
The FreshMail Template Library is designed both to save your time and to make your newsletters more effective. It gives you the possibility to create, edit and manage templates without the need to create a campaign. You can prepare perfect templates on your own schedule and then use them anytime!
To make managing subscribers easy for you FreshMail offers a few functionalities that let you keep your mailing lists clean and uncluttered with unresponsive addresses. The database you use for your FreshMail campaigns is the only cost generator you have so it’s worth taking care to make sure that it only includes subscribers that can deliver the results you are looking for.
First steps in FreshMail
If you about to start your FreshMail adventure, you’re in the right place. We have prepared a few important links for you to separate articles that cover various important aspects of what FreshMail can do for you.
What is an API key and where can you find it?
While using the FreshMail system you have probably come across the API concept a few times. So what is it exactly and how do you use it while working within the system?
Tracking codes let you examine and analyse the path of users based on detailed reports. This code is part of a script that you add to your website that makes it possible to analyse the behavior of users – from the moment they click on a link in an email and through all the tabs on your website.
What are ‘Double Opt-in’ and ‘Single Opt-in’ and when do you use them?
FreshMail allows you to choose between two ways to add a new recipient to your mailing list. The first option, called Double Opt-In, sends a new subsriber to your newsletter an email containing an activtion link. When the link is followed, the user is added to your mailing list. The other option, Single Opt-In, adds the user to your list immediately without email confirmation.
How to import email addresses to FreshMail from a file
Before sending a campaign, you need to organize the necessary data in the file that will be uploaded to the system (first name, last name, age, address, etc.).
How to place a newsletter sign-up form on your website
Thanks to FreshMail you will find it easy to create a sign-up form to collect email addresses on your own website or blog. Just paste the code you will get by following the directions below and start expanding your subscriber list!
How to set the parameters for a subscriber list
After creating a list of subscribers in your FreshMail account, it’s time to set its parameters.
How to import subscribers into your contact list
Email addresses can be added to the FreshMail system in two ways – manually or imported from a file.
How to segment a subscriber list
Dividing your list of contacts into segments will help you to better manage your subscribers and is easy to do.
How to manually add names to the subscriber lists
FreshMail lets you choose how you want to add your recipient address information to your contact lists.
One of way is to enter it manually. This option is very simple, but works only in situations when you have a few addresses and want to quickly create a list or add a few addresses to an existing one.
Exporting your subscriber list
FreshMail allows you to export your contact list to a CSV file so you can edit, manage and re-upload the list whenever you like.
Using custom fields to your advantage
In FreshMail, custom fields allow you to enter additional information about your recipients so you can send more appropriately tailored communications. This means that you can send personalized messages based upon, for example, a recipient’s name, city of residence or most recent purchase.
The FreshMail system offers geotargeting on the basis of a geographical tag assigned to each customer using the IP address from which the confirmation of the subscription to your newsletter was made. Geotargeting is possible only when using the Double Opt-In option, which is discussed in a separate entry.
How does the anti-spam module work?
To make sure that your message will not be mistakenly classified as spam, we have created the FreshMail anti-spam test.
How to personalize your emails
FreshMail allows you to personalize your email both the subject line as it appears in the subscriber’s inbox and in the text of the message.
How does the SpamAssassin work and when does it add points?
SpamAssassin is a program running on email servers that filters your email before it is sent to the recipient.
Targeting your lists
Database segmenting has never been as simple and effective as it is today. Using an essentially unlimited number of defined extra fields, you can use your collected data to target your mailings in a way that will optimize your response rate.
Let’s take a look at how it works by assuming that you’re starting a campaign targeted at a certain geographic region.
Adding tags in FreshMail
Smart design and flexibility facilitate your work at every step in FreshMail. But there’s something else you can use to get the most out of your campaign and we think that this feature will help you to get even more out of your online marketing.
Your registration confirmation email and what it should look like
When choosing the Double Opt-In option on your sign-up page, the system automatically sends an email with an activation link to your new subscribers. You can use the default message in FreshMail or you can personalize it. If you choose the second option, we’ve put together a few tips to help you compose the content of that message.
What A/B split testing does and how to use it to your advantage
The ‘subject’ line of a newsletter and the ‘from’ name are two of the most important factors influencing whether or not an email will be opened. A/B split tests allow you to determine which of two different ‘subject’ and ‘from’ lines are more effective.
Regulating the frequency of your emails to subsribers
Effective email marketing is a mix of good content and appropriate frequency of deliveries. However, as in all things, you need to exercise restraint and not overwhelm your subscribers with too many messages. FreshMail makes it easy to automatically regulate the intervals between your email campaigns.
Emails with attachments are not always warmly received by subscribers and can be difficult to manage from a technical perspective, especially when the size of the file attached makes the message vulnerable to being blocked by antivirus and anti-spam programs.
However, it may happen that you are, say, creating a campaign to send to your editors, agents or sales representative and you need to send a simple text attachment to multiple recipients.
The FreshMail reporting system and what it does for you
FreshMail's reporting system gives you the possibility to see very detailed metrics that show how your subscribers are responding to your message. Let's take a look at what information FreshMail provides and how you can use it to optimize your online marketing campaign.
The Open Rate and how to calculate yours
The Open Rate is a measurement that helps to give you an idea of how your campaign is proceeding and well it is being received. This is a valuable bit of feedback can then be used to craft your next message – a good Open Rate tells you that you’re on the right track and a not-so-good one tells you that it might be time to rethink or adjust a few things. Let’s take a look at Open Rates in more detail.
How to send a campaign from FreshMail
Ok, so you have entered your subscriber list in your FreshMail account and you’re ready to send your first campaign. Now let’s go from Start to Finish through the Campaign Creator and show you how to get your message out there!
How the Inbox Test works
Before sending a campaign, the Inbox Test will show you how your message will be displayed in various common email service providers. This allows you to confirm that it will be legible and properly coded for a given provider. Currently, FreshMail can conduct a Screen Test for more than twenty of the biggest email service providers.
How to download a template from a website to use in FreshMail
In FreshMail’s Campaign Creator, you can use our template library, create your own template or import one to use. FreshMail allows the direct download of your newsletter template from your website. For example, let’s say that the address: http://yourdomain.com/newsletter.php includes your latest newsletter. Just type this address in FreshMail and the newsletter will automatically be retrieved.
Adding a resignation link to your messages
Each outgoing message from the FreshMail system must contain what is called a ‘resignation link’, which allows a subscriber to easily unsubscribe the from a mailing list. A resignation link is more than just good practice, it is a required part of any email sent through FreshMail.
Adding preview links
The results of research conducted by FreshMail show that even the most commonly used email providers sometimes have problems with the proper display of emails. Adding a preview link to your message is a way to ensure that all the information in your message gets through.
Html or text?
You can use either HTML or TXT formats when creating your campaign in FreshMail. This option ensures that you will be able to send your message in a form that can reach the inbox of everyone on your subscriber list.
FreshMail Code Inspector
FreshMail Code Inspector is your safeguard against common fundamental mistakes in the creation stage of your email campaign.
What is campaign moderation about?
Our customer service makes sure that emails sent through FreshMail meet the highest standards of professional email marketing. To maintain this high level of performance, we use a system of moderation oversight to verify that communications sent from FreshMail comply with those standards.
Using symbols in the subject line of your email
Do you want to add a little something different to the subject line of your message? Learn how to creatively use message symbols in order to stand out in your subscriber’s inbox.
When you create an email, you can make links in the message look like they were sent directly from your website rather than through FreshMail. You can do this thanks to the rebranding function, which allows you to redirect the domain used to send mails.
This can be done by either using your own domain or creating a subdomain in FreshMail.
When and why an account may be blocked
If you haven’t used your FreshMail account for more than 60 days, if you enter the wrong password too many times or break the terms of your agreement with FreshMail your account will be blocked.
Your password and when you have to change it
When using the High security setting, you have to change your password every thirty days. This is done in order to help ensure the highest possible level of data protection and to give peace of mind both to you and to those who entrust you with their personal information. The process for changing your password is simple.
Here’s how to do it.
How does the email marketing reporting system work?
FreshMail puts powerful analytical tools to work for you so you can measure every aspect of the effectiveness of your email campaigns. The information that you will find on your ‘Reports’ page gives you a detailed insight into how your subscribers are reacting to your message. Using this data, you can then develop your next campaign with a better knowledge of what works for you, what doesn’t and how you can use past subscriber behavior to optimize important metrics in the future.
Changing account security settings in FreshMail
FreshMail offers three levels of account security – low, medium and high. Choose the one that is appropriate for your needs or required by any regulatory authorities governing the collection of personal data in your area.
The importance of ‘Parameters’ in your email campaign
Before you get to the graphic design stage of your email campaign, there are six practical things you need to take care of first.
At first glance, these steps can appear so simple and basic that you might be tempted to rush through them so you can get to the fun and creative stage of the FreshMail campaign creator. Doing that would be a mistake, though, because this stage requires more consideration than you might think. Let’s go line by line through the ‘Parameters’ page.
Where can I see who unsubscribed from my list?
There will always be recipients who choose to unsubscribe from your newsletter for various reasons beyond your control. There is, however, a silver lining to this since it means that your database becomes more valuable to you in a sense because it has a greater percentage of users who wish to be there. There is no value to you in having your subscriber list full of individuals who are no longer receptive to your message. Paying close attention to unsubscribes may even help you to recognize strategies and practices that are not working for you and go in a different direction.
Accepted forms of payment
Maybe your small campaigns have been so successful and your business has grown so much that a trial FreshMail account is no longer enough to handle your needs. Or maybe you already checked out our 14 days trial account. Either way, you will need to familiarize yourself with the simple and easy process of making payments for your account.
Managing multiple users of single account in FreshMail
Let’s say you want to share your FreshMail account with friends, coworkers or someone working on the same project with you. Or maybe you want to divide the work and separate the responsibilities of your email campaign between several people. You can easily arrange your account settings to give multiple users various degrees of authority and access to different features in FreshMail.
Setting up personalized response messages to subscriber actions
Effective email marketing is more than just attractive and engaging campaigns. Every subscriber action requires a response and you can choose between letting FreshMail do it for you or redirecting the them to your website.