Kinds of Accounts in FreshMail   Read more

FreshMail offers different kinds of accounts to meet the needs of different users. The primary factor in determining which one is right for you is the number of mails you want to send every month (and, by extension, the number of people you want to send them to). It doesn’t matter if you are sending a newsletter once a month to a fairly small group of people with a common interest or sending weekly offers to tens of thousands of your customers – FreshMail has a plan that will give you exactly what you need.

How does the email marketing reporting system work?   Read more

FreshMail puts powerful analytical tools to work for you so you can measure every aspect of the effectiveness of your email campaigns. The information that you will find on your ‘Reports’ page gives you a detailed insight into how your subscribers are reacting to your message. Using this data, you can then develop your next campaign with a better knowledge of what works for you, what doesn’t and how you can use past subscriber behavior to optimize important metrics in the future. 

The importance of ‘Parameters’ in your email campaign   Read more

Before you get to the graphic design stage of your email campaign, there are six practical things you need to take care of first.

At first glance, these steps can appear so simple and basic that you might be tempted to rush through them so you can get to the fun and creative stage of the FreshMail campaign creator. Doing that would be a mistake, though, because this stage requires more consideration than you might think. Let’s go line by line through the ‘Parameters’ page.

Where can I see who unsubscribed from my list?   Read more

There will always be recipients who choose to unsubscribe from your newsletter for various reasons beyond your control. There is, however, a silver lining to this since it means that your database becomes more valuable to you in a sense because it has a greater percentage of users who wish to be there. There is no value to you in having your subscriber list full of individuals who are no longer receptive to your message. Paying close attention to unsubscribes may even help you to recognize strategies and practices that are not working for you and go in a different direction.